{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 64
    },
    {
      "title": "In This Episode\r",
      "startTime": 64,
      "endTime": 168
    },
    {
      "title": "How Brand Measurement Connects to Revenue in Startups\r",
      "startTime": 168,
      "endTime": 495
    },
    {
      "title": "Examples Where Brand Investments Shifted Real Business Outcomes\r",
      "startTime": 495,
      "endTime": 743
    },
    {
      "title": "The Tangible Outcomes of Brand: Purchase Intent Considerations, Memory Structures\r",
      "startTime": 743,
      "endTime": 1025
    },
    {
      "title": "How to Convince CFOs to Fund Brand Marketing\r",
      "startTime": 1025,
      "endTime": 2008
    },
    {
      "title": "How Attribution Models Handle Channel Composition and Forecast Errors\r",
      "startTime": 2008,
      "endTime": 2302
    },
    {
      "title": "How to Build Trust in Marketing Measurement Solutions\r",
      "startTime": 2302,
      "endTime": 2658
    },
    {
      "title": "Creating Attribution Algorithms That Respect Brand Complexity\r",
      "startTime": 2658,
      "endTime": 3124
    },
    {
      "title": "How Algorithm Blindness Limits Predictive Marketing\r",
      "startTime": 3124,
      "endTime": 3454
    },
    {
      "title": "When Marketing Data Refuses to Flatter Your Strategy\r",
      "startTime": 3454,
      "endTime": 3691
    },
    {
      "title": "Building a Personal Happiness System Like a Product",
      "startTime": 3691,
      "endTime": 0
    }
  ]
}