The Sales Transformation Podcast

In this edition of The Sales Transformation Podcast Dr. Phil is joined by Ashton Williams, who is a Senior Manager, Global Enablement - Sales Strategy, Methodology and Leadership at Slack. The episode provides a detailed insight into Ashton’s journey from studying art at university to becoming involved in the sales enablement world for one of the world’s largest instant messaging platforms. Ashton also touches upon the challenges she has faced along the way and the biggest lessons she has learnt from them.  
 
The pair also discuss:  

- [23:55] The importance of salespeople knowing business acumen.
- [36:04] Key agenda items for sales enablement professionals going forward.
- [44:29] How critical reflection will help salespeople navigate a changing world.

Connect with Philip Squire on LinkedIn -  https://www.linkedin.com/in/philipsquire/ 
Connect with Ashton Williams on LinkedIn -  https://www.linkedin.com/in/williamsashton/ 

Sign up for our Sales Transformation community - https://info.consalia.com/consalia-community 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today -  
https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23

What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.