SCTDA Chairman Recommends Leveraging AI In Facilitating Tourism Sector User Experience (25.11.24)

H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, talks about how artificial intelligence can be leveraged to facilitate user experience in the tourism sector, rather than replace the human-to-human interaction, during the 11th Sharjah International Travel and Tourism Forum.

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