Zachary Walker on Social Media. The land of the algorithms.

On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. 

The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.

When it doesn’t, you’re left wondering what “doing it right” even means. 

Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. 

Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in front of the people who matter most.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.