Since the Internet has come on the scene, sales strategies have changed drastically. You need a totally new approach to how you speak to prospects, says Liz J. Simpson, founder of Stimulyst. You must use digital marketing to establish authority in your niche and spur business development that creates high-value relationships.
- How to “educate” your prospect into buying from you
- What you must know about a buyer – it will inform your marketing, sales approach, and more
- Why you must “niche down” if you want your business to survive in 2020
- The only thing customers care about
- And more
What is P is for Profit?
Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.