Jo Malone: How a tiny perfume company used psychology to take over the world

Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market.

These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder.

But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match:

Zero.

But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London.

And that growth didn’t happen by accident.

It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying.

Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

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