Paris Talks Marketing

Reni Achkar is a marketing entrepreneur based in London. He started his agency Social Laboratories in 2021 and is the current CMO at Whalemap, an on-chain data analytics venture. His agency's primary focus is helping e-commerce stores and blockchain startups find the right marketing strategy.

Tune in to find out more about how to grow with communities, what works and what doesn't in personal branding, and some blockchain applications.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some key topics that Reni discussed with Paris:
  • Community-led growth with Twitter, Telegram, Discord
  • How to start a community
  • The future of blockchain in the e-commerce industry
  • Applying NFTs into the business and their value
  • Personal branding - what works and what doesn't
  • How to plan content for personal branding posts on social media
  • What methods Reni uses to generate sales
  • The risks of using automation for social media
  • How having the right mindset can prevent you from burnout
  • How to increase your posts' reach on LinkedIn

Guest:
Reni Achkar
Social Laboratories
Whalemap

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.