How Ecommerce Brands Can Manage Their Supply Chain And Provide An Amazon-Level Experience During Covid-19 [Masterclass 5]

It’s not a secret. Amazon’s shipping isn’t the same as it was just a couple months ago. So many consumers are turning to smaller ecommerce brands for the essentials, a huge opportunity for these brands to see serious growth. But they need to be prepared to meet the growing demand. So we brought ShipBob's Casey Armstrong back to do a deeper dive into the shipping and fulfillment space.

Show Notes

We got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares: 

• How to keep people buying even if you have delays.
• What the Amazon shift means for smaller ecommerce brands.
• Why you should be sourcing locally as much as possible.
• The importance of entertainment in your marketing strategy.

Show Notes & Links:

• [2:05] What to do if you’ve seen an increase in shipping inquiries.
• [4:05] How to be transparent without impacting conversion rates.
• [6:18] Impact of COVID-19 on nonessential products.
• [8:47] If we’re seeing BFCM levels right now, will we continue to see that into the fall?
• [11:54] What to do if you’re seeing delays due to lockdowns in other countries.
• [14:44] What happens if USPS goes bankrupt?
• [15:16] How to turn a spike in traffic into a longer term relationship.
• [21:09] How to avoid coming off as opportunistic right now.
• [23:22] How does ShipBob handle returns?
• [24:04] What has your approach to marketing been right now?
• Shipbob Trends
• Casey Armstrong on Twitter
• Casey’s Masterclass
• Casey’s Full Episode of The Ecommerce Marketing Show
• Dave Gerhardt on Twitter
• Privy Masterclass Home
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.