Make Marketing Suck Less for Expertise-Driven Solo Businesses

There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism.  You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit! The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business. In this episode you'll hear: The analogy of the underpants gnomes stealing underpants as a marketing strategy Product market fit and its significance in marketing The importance of the foundation of messaging  

Show Notes

There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. 

You see, the gnomes have a plan:

Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit!

The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business.

In this episode you'll hear:

  • The analogy of the underpants gnomes stealing underpants as a marketing strategy

  • Product market fit and its significance in marketing

  • The importance of the foundation of messaging

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)