WEBVTT NOTE This file was generated by Descript 00:00:01.020 --> 00:00:04.080 Jim welcome to the re strategist podcast and YouTube channel. 00:00:04.110 --> 00:00:07.950 I cannot wait to dive into today's topic, social media video framework. 00:00:07.980 --> 00:00:10.590 What do we do when we're getting our face on camera? 00:00:11.040 --> 00:00:12.210 Thank you so much for being here. 00:00:12.660 --> 00:00:14.130 Yeah, man, I appreciate you having me. 00:00:14.910 --> 00:00:21.044 So Jim, in a land of full of, uh, digital marketing, Why should we listen to you? 00:00:21.345 --> 00:00:23.445 I'm going to let you introduce you before I introduce you. 00:00:24.174 --> 00:00:27.464 I'm the, um, Jim Alim, the co-founder of roofer marketers. 00:00:27.674 --> 00:00:29.775 Um, why should you listen to me? 00:00:29.985 --> 00:00:33.435 Well, you'll have to make that decision, but I've written two books on digital 00:00:33.435 --> 00:00:35.445 marketing for roofing contracts. 00:00:37.110 --> 00:00:39.780 Uh, I'm the host of the roofing success podcast. 00:00:40.200 --> 00:00:43.980 We are, uh, an ICO preferred the digital marketing contractor 00:00:43.980 --> 00:00:45.780 for, for ICO, roof pros. 00:00:46.230 --> 00:00:50.010 Uh, we're part of I'm a member mentor in the pitch pro movement. 00:00:50.580 --> 00:00:53.550 I don't think he would bring me in if I was, you know, Kenny and, 00:00:53.550 --> 00:00:55.050 and keyboard in my mom's basement. 00:00:55.650 --> 00:00:58.770 So that's my new favorite one, if you haven't. 00:00:59.790 --> 00:01:02.520 Um, yeah, so, you know, we do this. 00:01:03.600 --> 00:01:05.850 We do digital marketing for roofing companies. 00:01:06.270 --> 00:01:06.760 Awesome. 00:01:06.780 --> 00:01:07.470 Single day. 00:01:08.010 --> 00:01:08.700 Thank you for that. 00:01:08.700 --> 00:01:11.820 I know that by the way of this, that wasn't, Jim didn't know it was coming. 00:01:12.150 --> 00:01:16.740 Um, the reason I brought you on Jim and for everyone tuning in is. 00:01:18.030 --> 00:01:20.220 I've played in the digital marketing world for awhile. 00:01:20.220 --> 00:01:22.110 For those of you have started to be more open about this. 00:01:22.110 --> 00:01:24.240 I took a break from the roofing industry and I stayed in that space. 00:01:24.240 --> 00:01:27.150 And when I first crossed paths with chairman, like he actually gets it. 00:01:27.150 --> 00:01:27.870 He knows it. 00:01:28.200 --> 00:01:31.140 And I've been sending, um, by way of referral. 00:01:31.140 --> 00:01:32.789 And no, I don't accept any money on this. 00:01:33.605 --> 00:01:37.085 Clients to Jim actually are our biggest fan client. 00:01:37.385 --> 00:01:39.455 You know, who that did that really cool video. 00:01:39.725 --> 00:01:41.135 I actually just talked to them this morning members 00:01:41.135 --> 00:01:41.825 of the pitch from movement. 00:01:42.095 --> 00:01:44.195 And that's why I invited you to join in the pitch from women as 00:01:44.195 --> 00:01:47.495 a mentor to help for all those, um, with marketing questions, 00:01:47.495 --> 00:01:48.515 whether it's something useful for. 00:01:49.325 --> 00:01:51.245 Um, someone who understands this domain. 00:01:51.245 --> 00:01:52.835 So that's just a quick background. 00:01:52.865 --> 00:01:54.575 Now let's get into this, you know what you're doing by the 00:01:54.575 --> 00:01:55.445 way, anyone who's listening. 00:01:55.445 --> 00:01:58.655 If you're interested in joining the pitch from movement, if you have questions for 00:01:58.655 --> 00:02:02.855 Jim about where your next steps should go on, on marketing, where should you 00:02:02.855 --> 00:02:04.685 be investing your marketing dollars? 00:02:04.685 --> 00:02:04.865 What should. 00:02:05.300 --> 00:02:09.229 For, for return impairing the right strategy with your specific company. 00:02:09.410 --> 00:02:11.090 I do recommend joining the pitch pro movement. 00:02:11.090 --> 00:02:11.660 Joining Jim. 00:02:11.660 --> 00:02:14.780 He, he runs two sessions per month and he hangs out in the discussion 00:02:14.780 --> 00:02:16.400 board for you to ask some questions. 00:02:16.430 --> 00:02:19.280 And there's a link in the description below for the pitch pro movement. 00:02:19.280 --> 00:02:21.370 So that aside, Jim let's talk video. 00:02:22.215 --> 00:02:23.984 We I've got my notes pulled up here. 00:02:24.405 --> 00:02:28.245 You work with companies to help grow their digital presence. 00:02:28.304 --> 00:02:31.605 And it's no secret video is at the top of the list. 00:02:31.815 --> 00:02:34.785 This is the wave of how people are engaging in media. 00:02:35.174 --> 00:02:38.325 And a lot of folks get intimidated getting on camera. 00:02:38.715 --> 00:02:41.924 You've got a framework, big time, five steps. 00:02:41.924 --> 00:02:43.424 If my notes are accurate. 00:02:43.815 --> 00:02:44.265 Yeah. 00:02:44.715 --> 00:02:47.445 And there's, and really going, going back a little bit. 00:02:47.454 --> 00:02:53.580 It's, you know, Contractors have, uh, um, there's a few problems that 00:02:53.580 --> 00:02:57.570 they need to be solved in, in, in social media content in general, 00:02:58.050 --> 00:03:00.990 the first is inconsistency, right? 00:03:00.990 --> 00:03:06.570 They are there there's very, most companies are inconsistent with their 00:03:06.570 --> 00:03:12.120 social media posting, you know, and, and a lot of that comes from, and, and, 00:03:12.120 --> 00:03:16.020 you know, as a creator that creativity. 00:03:16.980 --> 00:03:18.150 It takes time. 00:03:18.150 --> 00:03:18.390 Right? 00:03:18.390 --> 00:03:22.740 How many times have you sat in front of your, your notebook looking 00:03:22.740 --> 00:03:28.650 out at that beautiful mountain view and come up blank, right? 00:03:28.650 --> 00:03:32.010 It's like, man, we gotta, like, we gotta think of something 00:03:32.010 --> 00:03:33.630 like, what should I post? 00:03:33.660 --> 00:03:34.650 What should I post? 00:03:34.650 --> 00:03:39.300 And then we get worried about how many people are going to see this. 00:03:40.155 --> 00:03:40.455 Right. 00:03:40.455 --> 00:03:41.415 What who's going to see it. 00:03:41.415 --> 00:03:44.355 How many people do is this going to be engaging enough to 00:03:44.355 --> 00:03:49.845 my audience and in doing that, we just fail to execute, right? 00:03:49.845 --> 00:03:52.305 And that's, that's where this problem comes up. 00:03:52.845 --> 00:03:57.165 And then video, if, if you don't know, you're watching 00:03:57.165 --> 00:04:01.125 this video, video is engaging. 00:04:01.605 --> 00:04:06.315 And so that is what you need to be doing on social media. 00:04:07.065 --> 00:04:12.195 Going forward from 2022 and beyond if you haven't already been doing it. 00:04:12.524 --> 00:04:12.734 Right. 00:04:12.734 --> 00:04:16.724 So video is going to communicate your message on a much, much 00:04:16.724 --> 00:04:21.794 higher level than just writing a quick post dropping an image. 00:04:21.794 --> 00:04:21.974 Right. 00:04:21.974 --> 00:04:27.195 We all started off on Facebook typing in what we wanted or Twitter, right. 00:04:27.224 --> 00:04:28.784 Typing in the words. 00:04:29.805 --> 00:04:32.445 Then Instagram came along and there's these images. 00:04:32.445 --> 00:04:35.055 And we got so engaged in these images. 00:04:35.985 --> 00:04:37.875 And then what does happen recently? 00:04:38.505 --> 00:04:45.525 Tick tock, tick tock, uh, loo things away in time of engagement. 00:04:46.065 --> 00:04:51.225 People just flip through those video video, video, video video, right. 00:04:51.525 --> 00:04:53.085 Just short videos. 00:04:53.775 --> 00:04:59.085 And so in that's the way that we love to consume content. 00:04:59.085 --> 00:05:03.525 So don't, don't give your audience something that they don't want. 00:05:04.349 --> 00:05:04.650 Right. 00:05:05.109 --> 00:05:08.669 It's it's still good to have the pictures of your projects, befores 00:05:08.669 --> 00:05:12.359 and afters, maybe a screen, you know, kind of a nice screenshot of your, of 00:05:12.359 --> 00:05:16.409 a review that you, that a nice review that you've, that you've received. 00:05:16.919 --> 00:05:17.729 Things like that. 00:05:18.090 --> 00:05:21.630 Maybe some still shots around the office, people working out on job sites. 00:05:21.630 --> 00:05:22.409 That's great. 00:05:23.099 --> 00:05:26.490 But if you can do it in video, it's going to, you know, there's 00:05:26.490 --> 00:05:29.190 an expo exponential benefit to. 00:05:30.105 --> 00:05:31.215 Yeah, absolutely. 00:05:31.275 --> 00:05:33.945 So this framework you're going to share, we're going to hit five steps 00:05:34.605 --> 00:05:36.525 for, for anyone who's interested. 00:05:36.525 --> 00:05:40.515 I do follow my own framework and it's needed to keep the flow. 00:05:40.875 --> 00:05:45.375 I don't, I storyboard, I get my key points, but I just go with it. 00:05:45.880 --> 00:05:49.719 It's a skillset that gets developed with practice, which is why you need to do it. 00:05:49.990 --> 00:05:52.180 I also would not expect results to be amazing. 00:05:52.180 --> 00:05:54.610 In the first video you put up, you have to have that cadence. 00:05:54.969 --> 00:05:58.960 But the biggest thing is just knowing what to say when you pop on camera. 00:05:59.020 --> 00:06:02.350 And before I develop my own framework to follow, which is different, 00:06:02.350 --> 00:06:04.210 we're not going to get too into that because it's not applicable. 00:06:04.930 --> 00:06:05.980 What I do is different, right. 00:06:06.130 --> 00:06:09.700 Then how you are trying to produce videos for your property owners, 00:06:09.730 --> 00:06:10.870 residential and commercial. 00:06:11.050 --> 00:06:12.520 So let's hit this framework. 00:06:13.575 --> 00:06:17.475 And hopefully everyone get your, your journal handy people by now. 00:06:17.535 --> 00:06:20.595 If you're not following me on social, do that, this thing lives by my side. 00:06:20.835 --> 00:06:22.965 And I've got all my notes in here. 00:06:22.975 --> 00:06:25.605 Take notes of this framework because these five, you're going 00:06:25.605 --> 00:06:29.205 to be able to write down and start executing as you begin making videos. 00:06:29.205 --> 00:06:32.055 So I'm going to start writing these on my whiteboard behind me, 00:06:32.205 --> 00:06:33.585 Jim let's let's kick things off. 00:06:34.275 --> 00:06:37.995 Let's start with the first thing you want to do is, is 00:06:38.385 --> 00:06:40.005 come up with topics in advance. 00:06:42.719 --> 00:06:46.260 In coming up with topics in advanced you'll know what you're going to 00:06:46.260 --> 00:06:49.380 be creating this content about. 00:06:49.770 --> 00:06:52.719 And then that leads to the second thing that you want to be doing is 00:06:52.740 --> 00:06:54.780 shooting these videos in batches. 00:06:55.390 --> 00:06:59.849 Uh, I have a great guest on my PA that I had on my podcast, Andrew 00:07:00.659 --> 00:07:03.360 He has a video guy that comes out with him once, once a week. 00:07:04.289 --> 00:07:05.219 And they, she was on our board. 00:07:06.120 --> 00:07:09.870 He was on your show too, man, like, so he, he creates all 00:07:09.870 --> 00:07:10.980 of the content that he needs. 00:07:11.685 --> 00:07:15.615 In that one day of shooting in and he may have changed it up now, but that was, 00:07:15.705 --> 00:07:17.145 that was what he was doing back then. 00:07:17.145 --> 00:07:20.145 When, and so shoot in batches, right? 00:07:20.145 --> 00:07:21.885 Create your content in batches. 00:07:22.725 --> 00:07:26.655 Learn how to freestyle in a framework is the third thing that you need to do. 00:07:27.075 --> 00:07:28.455 So having a framework. 00:07:28.455 --> 00:07:30.045 So you're not just sitting there going. 00:07:30.854 --> 00:07:31.424 Oh, man. 00:07:31.424 --> 00:07:32.205 What do I say? 00:07:32.234 --> 00:07:33.914 I forgot to introduce myself. 00:07:33.914 --> 00:07:36.734 I forgot to introduce the, what I'm talking about. 00:07:36.734 --> 00:07:37.215 I forgot. 00:07:37.304 --> 00:07:37.905 Oh man. 00:07:37.905 --> 00:07:40.275 I forgot to tell him to give me a call, right? 00:07:40.275 --> 00:07:41.325 Like that type of stuff. 00:07:41.325 --> 00:07:45.674 So we want to create a framework to shoot your videos in, and then 00:07:45.974 --> 00:07:51.015 fourth, we're going to amplify your reach by, by, by being able to use 00:07:51.015 --> 00:07:53.025 this content in multiple places. 00:07:54.224 --> 00:07:54.554 Right. 00:07:55.094 --> 00:07:59.065 So if we want to go through it, Come up with topics and advances. 00:07:59.065 --> 00:08:02.725 The first one shoot videos and batches is the second one. 00:08:03.355 --> 00:08:06.385 Freestyle in a framework is the third one. 00:08:07.135 --> 00:08:12.385 Amplify your reach through repurposing is the fourth one, and I'm talking 00:08:12.385 --> 00:08:13.735 too fast for Adam to write. 00:08:13.735 --> 00:08:14.815 I can see it here. 00:08:20.785 --> 00:08:23.335 So the number one is to come up with topics and advance. 00:08:24.674 --> 00:08:25.724 Okay, got it. 00:08:26.745 --> 00:08:27.315 In advance. 00:08:27.405 --> 00:08:30.554 Uh, number two was to shoot video in batches. 00:08:32.265 --> 00:08:32.834 Perfect. 00:08:33.314 --> 00:08:38.265 Number three is to freestyle in a framework freestyle framework. 00:08:38.265 --> 00:08:38.834 I love that. 00:08:38.954 --> 00:08:40.485 I'm excited to dive into that too. 00:08:40.485 --> 00:08:43.635 I can share some of my thoughts, reach amplify and reach. 00:08:43.814 --> 00:08:44.054 Yep. 00:08:44.084 --> 00:08:47.865 And then, and then the third part is to remove yourself from the posting process. 00:08:49.260 --> 00:08:52.620 Love it remove yourself from every process that you can in your 00:08:52.620 --> 00:08:56.280 business, because it'll get done if you don't have to do it right. 00:08:56.280 --> 00:09:02.010 Like, and if you can't remove yourself, um, batch the time 00:09:02.010 --> 00:09:03.210 to set it up their time. 00:09:03.630 --> 00:09:04.050 For sure. 00:09:04.530 --> 00:09:04.950 That's awesome. 00:09:05.970 --> 00:09:07.290 One thing I do want to interject on. 00:09:08.210 --> 00:09:08.690 Hey, Jim. 00:09:08.750 --> 00:09:11.720 Um, the reason I was looking down before my phone, when we talk 00:09:11.720 --> 00:09:15.260 about topics and coming up with ideas, here's my video idealist. 00:09:15.650 --> 00:09:17.750 I use Google key and. 00:09:19.215 --> 00:09:21.675 I have it and I can check them off when I do those videos. 00:09:22.095 --> 00:09:25.635 When I hear questions or I see YouTube comments, this like when, when, when I 00:09:25.635 --> 00:09:28.785 respond to comments, by the way, have a question or suggestions for video, 00:09:28.935 --> 00:09:30.705 drop it in the comments right now. 00:09:31.125 --> 00:09:34.455 I look at those when I see, Hey, I'll put them on this list. 00:09:34.455 --> 00:09:36.855 More of them come up like, Hey, this is something that I should do because 00:09:36.855 --> 00:09:38.175 more people need to hear about it. 00:09:38.475 --> 00:09:40.155 And that's what drives everything. 00:09:40.820 --> 00:09:44.540 Um, just to, when you come up with topics in advance, just listen 00:09:44.540 --> 00:09:48.110 to what your customers ask and like the top 20, 30 questions you 00:09:48.110 --> 00:09:49.580 get, write those down to stock. 00:09:49.820 --> 00:09:51.020 I'm gonna shut up now, back to you. 00:09:51.320 --> 00:09:52.700 Anything else I'm coming up with? 00:09:53.390 --> 00:09:53.570 Yeah. 00:09:53.570 --> 00:09:56.930 So coming up with topics, here's, here's, here's some, some ideas for 00:09:56.930 --> 00:10:04.160 you write a success story the before and after of a project and the story 00:10:04.160 --> 00:10:06.170 about what the homeowner was going. 00:10:07.605 --> 00:10:10.245 And the problem you solved and how you solved it, right? 00:10:10.245 --> 00:10:11.715 That is a success story. 00:10:12.314 --> 00:10:13.335 A character story. 00:10:13.335 --> 00:10:16.935 Maybe you tell your origin story, how you got into roofing, right? 00:10:17.564 --> 00:10:20.385 Teaching on a topic is another idea for you. 00:10:20.865 --> 00:10:24.824 Uh, you know, when to repair versus replace, like th this 00:10:24.855 --> 00:10:29.505 teaching on a topic, motivations share, uh, your favorite mantra or 00:10:29.505 --> 00:10:31.605 quote that keeps you going right. 00:10:32.970 --> 00:10:37.930 Again, kind of on teaching on the topic, being the expert, um, and, 00:10:37.930 --> 00:10:41.940 and, and these simple things, you can keep doing them over and over again. 00:10:41.940 --> 00:10:46.890 You could create multiple, multiple videos in these, in these major kind of 00:10:46.890 --> 00:10:49.500 headline topics, a team story, right. 00:10:49.500 --> 00:10:52.560 Something that your team has done and how they solved the problem or how 00:10:52.560 --> 00:10:56.280 they, how they came through for that homeowner or for you as a company. 00:10:57.420 --> 00:11:00.390 So now you have some ideas on the topics. 00:11:00.390 --> 00:11:04.230 Right now, you sit down with those topics, you get a success story 00:11:04.230 --> 00:11:08.430 together, a character story together, a topic, a teaching on a topic, a 00:11:08.430 --> 00:11:12.150 motivational quote, something that you could be the expert on a team story. 00:11:12.360 --> 00:11:15.360 Now you have like five things right now. 00:11:15.360 --> 00:11:20.460 We have to shoot that in a batch right now we sit down and we shoot those. 00:11:21.390 --> 00:11:23.610 That could be going out in the field and shooting those videos. 00:11:23.610 --> 00:11:24.690 It can be done in your office. 00:11:24.690 --> 00:11:27.300 It could be done walking down the road, standing in front of your truck. 00:11:27.720 --> 00:11:30.960 You could stick your phone in their phone holder, in your truck. 00:11:31.470 --> 00:11:36.120 How many of these have you seen done right over and over again, 00:11:36.120 --> 00:11:37.410 and they're effective videos. 00:11:37.410 --> 00:11:40.380 It doesn't have to be this professional video shoot with 00:11:40.380 --> 00:11:41.970 all the lights, camera action. 00:11:41.970 --> 00:11:42.810 And the whole thing. 00:11:43.320 --> 00:11:44.970 It just has to be done. 00:11:46.830 --> 00:11:47.190 Yeah. 00:11:47.310 --> 00:11:47.610 As. 00:11:48.940 --> 00:11:49.590 Where it is. 00:11:49.590 --> 00:11:52.890 Dayshaun Dayshaun Bryant, Bruce hustlers, fellow mentor in the pitch 00:11:52.890 --> 00:11:54.360 pro movement and his last call. 00:11:54.450 --> 00:11:55.190 I actually have notes. 00:11:55.500 --> 00:11:58.680 He goes, there it is progress, not perfection. 00:11:58.830 --> 00:11:59.550 Dayshawn Bryant. 00:11:59.550 --> 00:12:00.030 Shout out to you. 00:12:00.030 --> 00:12:01.020 My friend, love it. 00:12:01.530 --> 00:12:04.530 I'm done is better than not done full tested by the way, 00:12:04.530 --> 00:12:06.000 go watch my original videos. 00:12:08.640 --> 00:12:10.110 Go watch my original videos. 00:12:10.530 --> 00:12:11.980 Go back to years, right. 00:12:12.975 --> 00:12:14.355 You start with what you got. 00:12:14.475 --> 00:12:15.405 It doesn't matter. 00:12:15.675 --> 00:12:16.005 Yeah. 00:12:16.065 --> 00:12:20.115 You know what I like to say, Adam is, is in business business co like 00:12:20.115 --> 00:12:22.005 we, we do our business in phases. 00:12:22.005 --> 00:12:23.505 Phase one is do something. 00:12:24.960 --> 00:12:27.030 Phase two is do something better. 00:12:27.630 --> 00:12:29.940 Phase three is do something a little better than that. 00:12:30.540 --> 00:12:34.890 And just continue through these phases of doing something a little bit better. 00:12:35.400 --> 00:12:35.790 Yeah. 00:12:36.540 --> 00:12:39.810 People always ask us like, uh, you know, I speak at a lot of industry 00:12:39.810 --> 00:12:41.310 events and things like that. 00:12:41.310 --> 00:12:45.470 And I, you know, we, we do a lot of videos and do a lot of content webinars in there. 00:12:46.425 --> 00:12:48.285 Jim, how did you learn how to do this? 00:12:48.765 --> 00:12:53.355 Well, I, I was, uh, I was, uh, I've worked with a company that I became a trainer. 00:12:53.805 --> 00:12:55.995 I was a trainer at the company, one of the corporate trainers. 00:12:56.355 --> 00:12:59.775 And they would send in PowerPoints like new trainings every week. 00:13:00.555 --> 00:13:02.775 I trained people six days a week. 00:13:04.155 --> 00:13:08.205 And, and, and so I just, I got to the point where they would send a PowerPoint 00:13:08.205 --> 00:13:10.725 in, I know my, my subject matter. 00:13:10.995 --> 00:13:11.295 Right. 00:13:11.655 --> 00:13:13.875 You as a contractor, you know, your subject. 00:13:14.775 --> 00:13:17.175 Yeah, you are the expert, you know, your subject matter. 00:13:17.175 --> 00:13:19.725 You just have to put it in a framework that you can 00:13:19.725 --> 00:13:21.135 express that to your consumers. 00:13:21.735 --> 00:13:23.355 So they would give me PowerPoints every week. 00:13:23.535 --> 00:13:28.875 I got to the point, Adam, I, because I did so many right it's reps, it's just reps. 00:13:29.295 --> 00:13:34.845 The first ones were probably terrible, you know, but as I got 00:13:34.845 --> 00:13:39.495 more reps in all of a sudden they would just send a new power points. 00:13:39.555 --> 00:13:41.175 I wouldn't even look at the PowerPoints. 00:13:43.200 --> 00:13:46.710 And I would just like, I would just train because I knew my 00:13:46.710 --> 00:13:51.240 material and I just felt, I knew the framework of the presentation. 00:13:51.270 --> 00:13:55.500 Every time they had a same, a similar framework to it, to a teaching 00:13:55.770 --> 00:13:57.900 educational PowerPoint presentation. 00:13:57.930 --> 00:13:59.310 So it was easy. 00:14:00.180 --> 00:14:01.560 So that's what we need to do. 00:14:02.520 --> 00:14:06.030 Let's freestyle in a framework, a framework. 00:14:07.230 --> 00:14:07.560 Yeah. 00:14:07.620 --> 00:14:10.560 And by the way, just to wrap up shooting in batches, do it anywhere 00:14:10.620 --> 00:14:14.970 don't overanalyze the backtalk, just here's my best advice. 00:14:15.240 --> 00:14:17.100 Do it in an environment that's professional. 00:14:17.130 --> 00:14:19.560 That's a true representation of your day-to-day work life. 00:14:19.590 --> 00:14:22.230 Don't shoot it in your while you're giving your kid a bath or something. 00:14:22.260 --> 00:14:27.180 That's the only thing I'd say even then, maybe that would be, that would go viral. 00:14:27.480 --> 00:14:28.590 You might get good engagement. 00:14:29.215 --> 00:14:32.065 Yeah, I'll give you guys some B here's some behind the scenes 00:14:32.065 --> 00:14:34.345 on, on me and roofer marketers. 00:14:34.345 --> 00:14:34.585 Right? 00:14:34.615 --> 00:14:39.955 You see the red backdrop behind us, the way this red backdrop came to be. 00:14:40.465 --> 00:14:45.175 So we started roofer marketers in my business partner Brian's basement. 00:14:45.775 --> 00:14:50.065 We worked out of his basement and there was nothing in that basement 00:14:50.065 --> 00:14:53.305 that I wanted as a backdrop, to the videos that I was creating. 00:14:53.665 --> 00:14:57.835 So I went on Amazon and I bought a red Muslim photo. 00:15:00.285 --> 00:15:01.305 For 30 bucks. 00:15:03.785 --> 00:15:06.665 We are many years into this business. 00:15:06.665 --> 00:15:07.565 We have an office. 00:15:07.595 --> 00:15:09.875 This is a studio office that I'm in. 00:15:09.875 --> 00:15:14.105 I have lights, camera action, acoustic paneling on the walls, the 00:15:14.105 --> 00:15:17.195 whole shot, professional cameras and microphones all around me. 00:15:18.215 --> 00:15:21.095 This is that same red Muslim backdrop. 00:15:21.095 --> 00:15:22.805 I just hung it on the wall in my office. 00:15:25.665 --> 00:15:29.235 You don't have to over-complicate it it's clean. 00:15:29.715 --> 00:15:32.205 It's probably a knowing to people at this point. 00:15:32.205 --> 00:15:35.115 Cause, um, they, they just see me in front of this red backdrop all 00:15:35.115 --> 00:15:38.835 the time, but now it's become kind of a signature part of our brand. 00:15:38.835 --> 00:15:39.165 Right. 00:15:39.585 --> 00:15:44.385 Um, and so you just to your point, just do it, right. 00:15:44.445 --> 00:15:47.385 Like it doesn't have to be, it doesn't have to be too crazy. 00:15:48.165 --> 00:15:51.675 Um, Well, let's get into a framework and there there's multiple 00:15:51.675 --> 00:15:52.995 frameworks that you can have. 00:15:52.995 --> 00:15:54.855 And, and Adam and I have talked about this. 00:15:54.855 --> 00:15:58.245 He has a framework that he shoots his videos in. 00:15:58.245 --> 00:16:03.194 So he understands, Hey, I want to say this first, then this second, or, you 00:16:03.194 --> 00:16:04.875 know, and, and there's a framework to it. 00:16:04.875 --> 00:16:09.555 So here is a basic framework that you can use and then you can play with it. 00:16:09.555 --> 00:16:15.525 You can move some of these parts around, sometimes you'll want to, you know, Find 00:16:15.525 --> 00:16:17.355 that something else works best for you. 00:16:18.015 --> 00:16:20.775 Um, so the, one of the things, one of the elements of your 00:16:20.775 --> 00:16:22.395 framework should be branding. 00:16:22.395 --> 00:16:27.345 So that could be, Hey, this is Jim Alene with roofer marketers, or Jim 00:16:27.345 --> 00:16:30.615 Helene with ABC roofing or Joe's roofing or whatever your branding is. 00:16:31.485 --> 00:16:34.155 The next thing that you're gonna gonna to do. 00:16:34.635 --> 00:16:36.165 You could do these either way. 00:16:36.165 --> 00:16:38.715 We were talking about this, Adam, your promise or your brand, 00:16:38.715 --> 00:16:39.915 and you could do either way. 00:16:40.800 --> 00:16:44.070 The promise may be something like on this video, I'm going to share 00:16:44.070 --> 00:16:48.810 with you how to determine the cost of a roof in Minneapolis, Minnesota. 00:16:49.890 --> 00:16:50.520 That's where I'm at. 00:16:50.610 --> 00:16:51.720 It's really cold here right now. 00:16:53.400 --> 00:16:55.290 The next thing you're going to do is seed that. 00:16:55.680 --> 00:16:58.920 So this is one of the most common questions that we 00:16:58.920 --> 00:17:01.080 get from homeowners in RA. 00:17:03.100 --> 00:17:05.740 Then we're going to talk about the topic and the training. 00:17:05.740 --> 00:17:08.710 So how do we determine the cost of a roof? 00:17:08.740 --> 00:17:09.040 Right. 00:17:09.040 --> 00:17:10.780 We're going to talk about the pitch and slope. 00:17:10.780 --> 00:17:13.119 We're going to talk about the peaks and valleys. 00:17:13.510 --> 00:17:16.930 You can talk about ice and water shield and drip edge and roof 00:17:16.930 --> 00:17:21.160 accessories, and the materials that you use metal versus asphalt shingle. 00:17:21.230 --> 00:17:25.930 And in all of the elements that go into determining the cost of a roof, 00:17:26.859 --> 00:17:28.420 that's your topic or your training. 00:17:29.280 --> 00:17:32.910 Then you're going to have a call to action and a sign off. 00:17:33.240 --> 00:17:37.500 Hey, if you'd like to receive deep, a detailed estimate on your roof, please 00:17:37.500 --> 00:17:40.590 visit our website at Joe's roofing.com. 00:17:43.250 --> 00:17:45.380 This is thanks for joining me on this video. 00:17:45.380 --> 00:17:47.540 This is, uh, on this quick video. 00:17:48.290 --> 00:17:48.800 I'll co I'll. 00:17:49.310 --> 00:17:51.470 Look, I'll look forward to talking to you assume that's 00:17:51.470 --> 00:17:53.270 your site like a sign off, right? 00:17:53.870 --> 00:17:55.640 So you have your branding, your prompt. 00:17:56.505 --> 00:18:00.165 Uh, your seed, your topic and training your call to action in your sign-off. 00:18:00.555 --> 00:18:03.495 And you want to hit these elements within that. 00:18:03.525 --> 00:18:07.485 And now that you have those elements, now you've developed your topic, right? 00:18:07.485 --> 00:18:11.985 You have your character story, so you could take your character story and 00:18:11.985 --> 00:18:17.835 drop it into these, into this framework and have that conversation every time. 00:18:18.615 --> 00:18:21.945 If you watch enough of Adam's videos, you might be able to figure. 00:18:23.010 --> 00:18:24.240 You'll pick it apart. 00:18:24.300 --> 00:18:26.580 It's and I'll share some bones of it now. 00:18:28.050 --> 00:18:29.940 Yeah, it's it. 00:18:30.000 --> 00:18:32.280 That's what profe professional speakers. 00:18:32.640 --> 00:18:33.690 That's what they do. 00:18:34.350 --> 00:18:36.150 Like they have a framework, right. 00:18:37.350 --> 00:18:41.790 You know, it just, and there's a framework to what they do and that keeps 00:18:41.790 --> 00:18:46.170 you on track and what to say and when, and reminding you to make sure that 00:18:46.170 --> 00:18:48.240 you hit on all of those key elements. 00:18:49.200 --> 00:18:53.970 Yeah, this whole concept, by the way, this framework think of this, like 00:18:53.970 --> 00:18:58.440 a formula, anyone who's followed the channel or the podcast, everything I 00:18:58.440 --> 00:19:00.210 teach for them in a slap ARL carpark. 00:19:00.660 --> 00:19:00.930 Why? 00:19:00.930 --> 00:19:02.910 Because of the repetition, it become natural. 00:19:03.120 --> 00:19:05.610 So this framework, the only thing that I'm going to. 00:19:06.915 --> 00:19:09.855 Just kind of give my own viewpoints on you guys can leave it. 00:19:10.215 --> 00:19:11.895 I don't disagree with any of these. 00:19:11.895 --> 00:19:14.595 There's, there's two, there's two things that I would adjust personally. 00:19:14.925 --> 00:19:17.745 Number one is I like to bring the promise in front of the brand. 00:19:18.105 --> 00:19:19.335 Uh, why is that? 00:19:19.665 --> 00:19:23.745 Because attention is in limited supply on the internet. 00:19:23.745 --> 00:19:27.615 So if someone opens with, you know, uh, I'm so-and-so with 00:19:27.615 --> 00:19:29.595 so-and-so, that's not enough to. 00:19:30.159 --> 00:19:32.620 Um, Sabri Suby, you've heard me quote, or people have probably 00:19:32.620 --> 00:19:36.010 heard me quote him before he says, and I'm going to paraphrase this. 00:19:36.010 --> 00:19:40.420 He goes, you're you basically, your, your message needs to reach out and 00:19:40.420 --> 00:19:42.850 grab your prospect by the juggler. 00:19:43.240 --> 00:19:44.560 And I love the way he put that. 00:19:44.560 --> 00:19:45.850 Cause I was like, that is aggressive. 00:19:45.850 --> 00:19:48.700 So it's like you're shopping for a roof and wondering what it costs. 00:19:48.790 --> 00:19:52.270 Hey, my name's Adam was so-and-so roofing company, and today I'm going 00:19:52.270 --> 00:19:53.710 to share the average cost of a roof. 00:19:54.294 --> 00:19:55.465 In billing. 00:19:55.524 --> 00:19:57.504 So Montana, for example, that's right. 00:19:57.565 --> 00:19:59.065 The topic teach. 00:19:59.065 --> 00:20:03.235 So the roof factors, the main factors of roof are the size, the pitch in 00:20:03.245 --> 00:20:05.095 the stories and how complex it is. 00:20:05.095 --> 00:20:08.905 Meaning how many faces, obviously an up and over versus a roof that 00:20:09.205 --> 00:20:12.745 we say is cut up, meaning a lots of different faces that need to get 00:20:12.745 --> 00:20:14.845 tied together, blah, blah, blah. 00:20:15.024 --> 00:20:18.085 By the way, if you're interested in an estimate, we'd be happy to help you. 00:20:18.085 --> 00:20:19.165 And then we go back to teaching. 00:20:19.165 --> 00:20:20.245 So there's a couple things I want. 00:20:20.680 --> 00:20:22.960 I bring my, bringing the attention to one. 00:20:23.200 --> 00:20:24.910 I like to bring the promise in front of the brand. 00:20:26.220 --> 00:20:27.180 To expand on that. 00:20:27.180 --> 00:20:33.150 My notes here is, is the, to address the consequences of not having 00:20:33.150 --> 00:20:37.020 this information versus, and then comparing it to the ideal outcome. 00:20:37.030 --> 00:20:38.430 So let's go through some examples. 00:20:39.360 --> 00:20:43.380 I'm going to do a story of Peggy who was a success story. 00:20:45.480 --> 00:20:48.510 I'm standing here on Peggy's roof and she had water pouring through 00:20:48.510 --> 00:20:50.610 her ceiling onto the grand piano. 00:20:50.820 --> 00:20:54.240 Before she called me rest assured everything is safe. 00:20:54.450 --> 00:20:59.639 My name is Adam with so-and-so roofing company, and we just helped Peggy 00:20:59.639 --> 00:21:01.050 with the worst leak of her life. 00:21:01.844 --> 00:21:03.615 Unfortunately, it is no longer. 00:21:03.645 --> 00:21:05.475 Now we're going to see leaks mean. 00:21:05.475 --> 00:21:07.965 You need to take care of things now because it's not just the roof, 00:21:08.024 --> 00:21:11.594 it's the entire inside of your home and your precious belongings. 00:21:11.985 --> 00:21:15.254 And if you don't address it, you risk running into long-term issues 00:21:15.254 --> 00:21:19.395 like mold and rotting, but handling it quickly saves you a ton of. 00:21:20.030 --> 00:21:23.930 And protects everything inside in this video, I'm going to teach you this 00:21:23.930 --> 00:21:27.170 telltale signs that a leak is coming and how to take care of it right away. 00:21:27.200 --> 00:21:30.680 By the way, if you are facing the leak, you can contact us at this number here. 00:21:30.890 --> 00:21:34.730 Now at a top tech five telltale signs is 1, 2, 3, 4, and five. 00:21:35.060 --> 00:21:37.970 And by the way, if you need help or you need your roof inspected, 00:21:38.000 --> 00:21:39.860 please call the number on this page. 00:21:40.100 --> 00:21:41.690 I would be happy to help. 00:21:42.284 --> 00:21:46.274 And then on our sign off, we want to end by giving them a feel good feeling. 00:21:46.274 --> 00:21:50.085 So we don't end on a sales note, sign up now, you know, whether you need 00:21:50.085 --> 00:21:54.465 us now or another roofer in 10 years, exactly what to look forward to keep 00:21:54.465 --> 00:21:56.175 you and your property safe video done. 00:21:56.205 --> 00:21:56.534 By the way. 00:21:56.534 --> 00:21:57.314 I didn't plan that. 00:21:57.345 --> 00:22:03.225 That's just, yeah, because it's just using a framework and if you have the framework, 00:22:03.885 --> 00:22:05.655 you could just insert the pieces. 00:22:06.365 --> 00:22:06.665 Right. 00:22:06.695 --> 00:22:08.615 Insert next piece. 00:22:09.245 --> 00:22:13.385 Um, and, and so that's the, that's the important part, right? 00:22:14.075 --> 00:22:16.565 And we were talking about this now that you have that framework, you 00:22:16.565 --> 00:22:20.135 have you, now you can go and shoot, you know, it'll, it'll take you much 00:22:20.135 --> 00:22:22.715 less time to shoot these videos. 00:22:23.135 --> 00:22:23.315 Right. 00:22:23.315 --> 00:22:26.764 So now that you've, you've done that now there's different things 00:22:26.764 --> 00:22:27.905 that you can do with these videos. 00:22:29.760 --> 00:22:32.370 Post them on your Facebook page, on your Instagram page, on your 00:22:32.370 --> 00:22:36.719 tick tock channel on, on your website, as a blog post as a right. 00:22:36.719 --> 00:22:41.459 There's so many different ways that you can use this content. 00:22:42.060 --> 00:22:45.629 In some cases you may have to cut it short, make it a shorter clip 00:22:45.780 --> 00:22:50.580 of view, just, just doing this part or that part, or, but just, yeah, I 00:22:50.580 --> 00:22:52.500 think you did a video recently about. 00:22:53.760 --> 00:22:56.550 Cutting it down to you have 10 seconds, right? 00:22:56.580 --> 00:22:58.740 I watched that one of yours recently. 00:22:58.740 --> 00:22:59.010 Right? 00:22:59.340 --> 00:23:03.480 So taking your slap framework and cutting it down to a ten second pitch, 00:23:03.840 --> 00:23:07.740 like, think about how you can do that for different, different mediums. 00:23:07.740 --> 00:23:08.070 Right? 00:23:08.070 --> 00:23:11.790 So you, you won't always have the same thing, but at least this 00:23:11.790 --> 00:23:14.310 gives you something to work from. 00:23:14.880 --> 00:23:15.270 Right? 00:23:15.990 --> 00:23:17.730 Let it evolve from there. 00:23:17.970 --> 00:23:20.520 How you feel comfortable in talking about things. 00:23:21.480 --> 00:23:25.200 It has your, your natural personality has to come out, come 00:23:25.200 --> 00:23:27.600 out within these frameworks, right? 00:23:28.020 --> 00:23:29.160 Um, yeah. 00:23:29.820 --> 00:23:30.480 That's huge. 00:23:30.840 --> 00:23:33.240 Your personality, your personality. 00:23:34.320 --> 00:23:35.820 The first few are, you're going to bottle. 00:23:35.820 --> 00:23:37.140 It's okay to get through them. 00:23:37.140 --> 00:23:37.860 Don't pause. 00:23:38.010 --> 00:23:38.730 Get through them. 00:23:39.000 --> 00:23:39.270 And then. 00:23:40.514 --> 00:23:44.205 So with this, by the way, on the reach, like splicing it up, I would say, 00:23:44.205 --> 00:23:45.554 and challenge me if I'm wrong here. 00:23:45.705 --> 00:23:46.665 This is more advanced. 00:23:46.665 --> 00:23:48.375 Some people get analysis paralysis. 00:23:48.645 --> 00:23:49.034 That's right. 00:23:49.125 --> 00:23:52.905 And they're like, well, I don't, I don't editing who edits your videos? 00:23:52.905 --> 00:23:53.504 How do I do it? 00:23:53.685 --> 00:23:54.284 Don't worry about it. 00:23:54.314 --> 00:23:57.105 Just do the video, put it up, start there as you go. 00:23:57.105 --> 00:24:00.735 Now you can grab this piece and use this on Tik TOK. 00:24:00.764 --> 00:24:03.524 You can grab this piece and using it in an Instagram story 00:24:03.524 --> 00:24:04.455 that has a different timeline. 00:24:04.695 --> 00:24:08.595 And you can use this piece, but that is like the, we could do an entire. 00:24:09.315 --> 00:24:12.045 Yeah, maybe we'll do that whole session on repurposing content. 00:24:12.045 --> 00:24:14.145 That actually be a great topic for a pitch, for a movement for us to 00:24:14.145 --> 00:24:16.875 talk about for hunter distribution. 00:24:17.415 --> 00:24:17.625 Yeah. 00:24:18.195 --> 00:24:19.935 And that's a, that's a big thing. 00:24:19.935 --> 00:24:25.275 Like you don't have to recreate everything or you can come with one big topic and 00:24:25.275 --> 00:24:30.825 then create a bunch of videos around that one big topic right in, and make a lot of 00:24:30.825 --> 00:24:33.135 small content from that big content piece. 00:24:33.135 --> 00:24:37.035 So, um, and then from there, you know, try and get yourself 00:24:37.035 --> 00:24:38.115 out of the posting process. 00:24:39.675 --> 00:24:42.405 Well, whether it's someone on your team that's posting, but even with 00:24:42.405 --> 00:24:46.395 them posting, you know, I recommend using there's a lot of softwares out 00:24:46.395 --> 00:24:48.105 there that, that could do this for you. 00:24:48.105 --> 00:24:52.455 So you just upload the posts in, drop them in a queue and press go, 00:24:52.725 --> 00:24:54.705 and they will just post for you. 00:24:55.125 --> 00:24:58.065 Um, some of those are, uh, we use. 00:24:59.805 --> 00:25:01.965 Uh, social pilot is a good one. 00:25:02.115 --> 00:25:04.215 Sprout social meet Edgar. 00:25:04.965 --> 00:25:06.285 My favorite feature. 00:25:07.185 --> 00:25:10.605 This is the feature that I look for in these, in these, uh, 00:25:10.635 --> 00:25:13.245 softwares is an evergreen post. 00:25:14.085 --> 00:25:15.105 Uh, option. 00:25:15.675 --> 00:25:20.475 What that means is you, you, you batch your content into queues. 00:25:20.925 --> 00:25:23.025 You set up a calendar for your cue. 00:25:23.475 --> 00:25:28.215 So I want to post to go out Monday at, at 3:00 PM, Tuesday at 8:00 AM. 00:25:28.245 --> 00:25:28.545 Right? 00:25:28.545 --> 00:25:33.195 And each day you set a schedule, but you don't schedule any post. 00:25:34.500 --> 00:25:39.150 You just set a schedule and then you build a queue of the content that 00:25:39.150 --> 00:25:41.460 goes out in the, in that schedule. 00:25:41.460 --> 00:25:44.640 So you just drop that content into the queue. 00:25:45.240 --> 00:25:50.250 And then the, the, the, the software determines which posts to put in each 00:25:50.250 --> 00:25:52.290 one, you can, you can move them around. 00:25:52.290 --> 00:25:54.630 You can say, oh, I want this one to go out before that one. 00:25:54.630 --> 00:25:57.990 And, you know, you can drag and drop things around, but that allows you. 00:25:59.935 --> 00:26:04.225 Add it to continue to go out, whether you're doing it or not. 00:26:05.395 --> 00:26:10.675 Because if you shoot those five videos for the week and then you get busy, no 00:26:10.675 --> 00:26:12.685 one sees those five videos for the week. 00:26:13.345 --> 00:26:15.145 So you shoot the five videos for the week. 00:26:15.145 --> 00:26:18.445 You drop them in the queue and they just keep going out. 00:26:18.655 --> 00:26:21.745 And the way evergreen queues work is maybe a month from now or 00:26:21.745 --> 00:26:26.815 six months from now, if you stop posting, it'll recycle your posts. 00:26:28.389 --> 00:26:31.470 Well, I, uh, by the way, I did not know of any of this. 00:26:31.480 --> 00:26:34.210 You, you told me about Sendible and we were in the lobby at roof 00:26:34.210 --> 00:26:39.460 con after the most delicious steak dinner with Brian, shout out to 00:26:39.460 --> 00:26:43.179 Brian, uh, and Nicki, um, the. 00:26:43.855 --> 00:26:47.115 I was just emailing with Nikki yesterday, by the way, she's super fun. 00:26:47.125 --> 00:26:48.385 Remembering conversations over steak. 00:26:48.565 --> 00:26:51.955 Anyway, I want to get set up with Sendible, uh, cause I'm doing this 00:26:51.955 --> 00:26:56.365 about as least efficient as possible and that evergreen feature is great. 00:26:56.365 --> 00:26:58.825 Especially this new initiative I was sharing with you before the call. 00:26:59.305 --> 00:27:01.375 So man, we've covered a lot of ground. 00:27:01.885 --> 00:27:07.465 Um, can we, can, can you do a quick summary, the five. 00:27:08.475 --> 00:27:12.014 Frameworks and then the freestyle framework. 00:27:12.284 --> 00:27:12.524 Yep. 00:27:13.004 --> 00:27:18.135 So the five frameworks come up with topics in advance, shoot in batches, 00:27:18.764 --> 00:27:24.345 freestyle, and a framework amplify your reach by repurposing and take yourself 00:27:24.375 --> 00:27:25.935 out of the process is the fifth. 00:27:26.715 --> 00:27:31.935 The framework includes having your branding in the video, your promise. 00:27:32.729 --> 00:27:38.399 Your seed, your topic and training, uh, your call to action and your sign off. 00:27:39.360 --> 00:27:39.750 Love it. 00:27:39.810 --> 00:27:40.379 This was great. 00:27:41.520 --> 00:27:42.300 Oh, go ahead. 00:27:42.929 --> 00:27:47.280 So for everyone watching get started right now, pick three 00:27:47.280 --> 00:27:53.040 topics, shoot three videos, two to three minutes, each webcam iPhone. 00:27:53.040 --> 00:27:53.850 It doesn't matter. 00:27:54.060 --> 00:27:54.989 Don't overthink it. 00:27:57.055 --> 00:27:57.655 I love that. 00:27:57.685 --> 00:27:59.425 Thank you for leaving everyone with an assignment. 00:27:59.455 --> 00:28:02.515 That's what it's about is taking the learnings from this and 00:28:02.515 --> 00:28:04.915 putting it to work with everything. 00:28:04.945 --> 00:28:06.835 It will become habit with time. 00:28:07.135 --> 00:28:07.375 And then. 00:28:08.340 --> 00:28:09.810 Start with those three videos. 00:28:10.080 --> 00:28:11.189 Love it, Jim. 00:28:11.220 --> 00:28:12.149 Thanks for joining me. 00:28:12.210 --> 00:28:15.540 Uh, for anyone who's interested in joining Jim and I inside the pitch 00:28:15.540 --> 00:28:16.980 from within I'd love to have you there. 00:28:17.040 --> 00:28:20.159 There's a link in the video and the podcast description. 00:28:20.460 --> 00:28:29.040 You can also call or text, uh, my team 3 0 3 2 2 2 71 33 Alia Sheena, or I will 00:28:29.040 --> 00:28:32.970 be able to help and we can chat with you to make sure it's a good fit as well. 00:28:33.210 --> 00:28:35.659 Um, memberships available for individual sales. 00:28:36.220 --> 00:28:38.530 Teams, single owners, you name it. 00:28:38.530 --> 00:28:40.870 We've got an option that may be a good fit for you. 00:28:41.230 --> 00:28:42.670 And there's good people hanging inside. 00:28:42.760 --> 00:28:45.730 And Jim is the one that spearheads all the marketing things and basically 00:28:45.730 --> 00:28:50.230 acting as your chief marketing officer for hire on that note. 00:28:50.260 --> 00:28:52.060 Jim, thank you so much for being here. 00:28:52.780 --> 00:28:53.230 Thanks man. 00:28:53.350 --> 00:28:53.920 Appreciate it. 00:28:54.820 --> 00:28:55.780 All right, everybody. 00:28:55.960 --> 00:28:56.860 Three videos. 00:28:57.340 --> 00:28:59.050 Go, go.