Back on T-R-A-C-K

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.

From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.

In this episode of Back on T-R-A-C-K, we dive into: 
  • How to double email open rates using hyper-personalization (the Clay playbook). 
  • Moving from "Founder-led" to "System-led" lead generation. 
  • Why "marketing your marketing" is the secret to sales alignment. •
  • What Napoleon’s battle with bunnies can teach us about market risk.

If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.