In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins.
We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domains and inbox deliverability issues. We discuss his transformation from sales leader at Webflow to GTM engineer, the critical mistakes he made with over-engineering hypotheses and targeting too narrowly, and his philosophy on balancing technical Clay mastery with customer success strategy.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:35) What Korus GTM Does: End-to-End Lead Generation and Testing
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01:48) Long-term Client Relationships vs Quick Results
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03:46) Tech Stack: Clay, N8n, and Infrastructure Redundancy
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06:50) Clay as Potter's Clay: Tools Need Skilled Craftsmen
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07:28) Case Study: 90-Hour Manual Process to Clay Automation
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08:43) Pharma Pipeline Research: Stage 2-3 Drug Identification
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10:00) Avoiding Over-Engineering and Cool Factor Traps
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11:22) Beyond Email: ABM and Ad Targeting Applications
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13:06) The Future is Here But Not Evenly Distributed
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13:32) Drew's Journey: From Sales Leader to GTM Engineer
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15:57) Over-Engineering Hypotheses and Narrow Targeting Mistakes
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17:45) Email Infrastructure and Jesse Ouellette's Influence
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18:12) The Matrix Moment: Understanding Technical Infrastructure
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19:33) Clay's Unicorn Status and Creative Use Cases
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22:42) Future Focus: Merging Customer Success with Clay Power
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24:58) Contact Information and Closing
🔗 CONNECT WITH DREW
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LinkedIn💻
Website 👥
LinkedIn
📧 Email - saurabh@salesrobot.co
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👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.