5THWAVE - The Business of Coffee and Hospitality

Jeffrey Young is joined by green coffee providers to better understand the business of green coffee. We'll explore how a coffee bean gets from a farm into our daily cup, why Brazil is able to produce coffee at a profit while other countries struggle, and how we're going to maintain customer choice given that farming isn't sustainable for many.

Show Notes

Jeffrey Young is joined by green coffee providers to better understand the business of green coffee. We'll explore how a coffee bean gets from a farm into our daily cup, why Brazil is able to produce coffee at a profit while other countries struggle, and how we're going to maintain customer choice given that farming isn't sustainable for many.

Stephen Hurst, founder of Mercanta discusses the impact of Covid and the challenges of scaling specialty coffee to bring benefit to more farmers.

Pablo Garcia, Chief Operations Officer for Neumann Gruppe gives us an update on today’s green coffee market and his views on what drives coffee commodity pricing.

Ricardo Pereira, Chief Operating Officer for Ally Coffee details how Brazilian coffee producers manage to financially sustain themselves in today’s environment of low prices.

Credits music: "Great Outdoors" by Richard James for the Coffee Music Project.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast