Content, Briefly

Content, Briefly Trailer Bonus Episode 48 Season 1

Authority Plug: Lashay Lewis on building a BoFu content strategy

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In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.

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Timestamps:

00:00 Intro
02:06 Who is Lashay Lewis?
02:35 Lashay’s perspectives on social media.
05:48 The origin story of Authority Plug.
09:06 Transitioning to consultancy.
10:57 Crafting a unique positioning.
13:32 The impact of leveraging attention.
16:10 Benefits of having a bold POV.
18:07 Visual content creation process.
25:31 How to productize a service.
27:42 Identifying your ICP as a consultant.
29:48 Challenges companies face with BoFu content.
32:20 Maximizing ROI with BoFu content.
34:07 ToFu vs. BoFu content. 
38:08 Combining strategy with journalism for BoFu content. 
42:34 Learn more about Lashay and Authority Plug and get in touch.
42:13 Outro.

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Useful Links:

Authority Plug: https://authorityplug.com/
Content Dashboard: https://authorityplug.com/#contentdashboard
Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.