Thank You Come Again

Does conversion rate optimization (CRO) impact the likelihood of customers coming back and buying again? Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again. Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology. This is a must-listen for anyone looking to improve their eCommerce website experience.

Show Notes

A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated. 

Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again. 

Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology. 

This is a must-listen for anyone looking to improve their eCommerce website experience.

If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out www.wonderment.com today. 

Watch the video format of today's episode here.

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Creators & Guests

Host
Blake Imperl
Head of Marketing at Wonderment. Ex-Attentive & Tone (acquired by Attentive).

What is Thank You Come Again?

TYCA: The Repeat Purchase & Loyalty Podcast - Insider Strategies from DTC Operators & Founders

Join Blake Imperl, Head of Marketing at Wonderment, as he dives deep into the world of eCommerce and retention marketing. Blake interviews leading DTC operators and founders to uncover their proven strategies for driving repeat purchases and building brand loyalty.

Say goodbye to generic tips and fluffy content. This podcast delivers actionable insights and tactics that you can use to boost repeat business and grow your customer base. Subscribe to TYCA now and take your eCommerce brand to the next level!