Make Marketing Suck Less for Expertise-Driven Solo Businesses

“I don't know if I'm expert enough.”

“Oh, really?” 

As soon as I hear this phrase, I always ask, “So tell me about your experience.”  And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results.

Yes, you're definitely expert enough, but I understand why people feel like they aren’t.
 
Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast. 

Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise. 

So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)