1
00:00:01,360 --> 00:00:04,000
coming up.

2
00:00:02,320 --> 00:00:07,359
So, if I think there's going to be

3
00:00:04,000 --> 00:00:08,480
enough deduct there that you would be

4
00:00:07,359 --> 00:00:09,679
better off selling them in a different

5
00:00:08,480 --> 00:00:11,280
way and it'll put more money in your

6
00:00:09,679 --> 00:00:12,559
pocket, I'm going to tell you that. I'm

7
00:00:11,280 --> 00:00:14,400
not just going to tell you to sell the

8
00:00:12,559 --> 00:00:16,480
cattle with me because I want to make

9
00:00:14,400 --> 00:00:18,080
the commission. Now, we we do need to

10
00:00:16,480 --> 00:00:20,000
grow and we do need to get bigger, but

11
00:00:18,080 --> 00:00:22,080
if I'm not doing what's best for you, I

12
00:00:20,000 --> 00:00:24,320
I don't have a chance to keep you. It

13
00:00:22,080 --> 00:00:25,920
takes a person with integrity to to work

14
00:00:24,320 --> 00:00:27,760
both sides of it. You can't just be all

15
00:00:25,920 --> 00:00:29,039
seller or all buyer. you got to be right

16
00:00:27,760 --> 00:00:30,960
there in the middle and do what's right

17
00:00:29,039 --> 00:00:33,840
for both. And our buyer base, too. I

18
00:00:30,960 --> 00:00:35,760
mean, they're they're they've been very

19
00:00:33,840 --> 00:00:38,000
very supportive from day one. I mean,

20
00:00:35,760 --> 00:00:40,079
there's a there's a key group of them

21
00:00:38,000 --> 00:00:42,079
guys that when when we did make the

22
00:00:40,079 --> 00:00:44,640
transition and decided to go this way

23
00:00:42,079 --> 00:00:46,079
and build a new company. I I didn't know

24
00:00:44,640 --> 00:00:47,360
there was that much of an outpour. I

25
00:00:46,079 --> 00:00:49,680
mean, they were they were behind it

26
00:00:47,360 --> 00:00:51,039
100%. They wanted it done right.

27
00:00:49,680 --> 00:00:53,120
That's right around the corner on the

28
00:00:51,039 --> 00:00:56,480
live a ranch and livestock marketing we

29
00:00:53,120 --> 00:00:58,160
live at podcast. But first, a reminder.

30
00:00:56,480 --> 00:01:00,559
If it's time to sell your cattle,

31
00:00:58,160 --> 00:01:02,160
consign your cattle with Live A. Our

32
00:01:00,559 --> 00:01:05,439
summer auction schedule is on your

33
00:01:02,160 --> 00:01:07,200
screen and available at live-ag.com.

34
00:01:05,439 --> 00:01:09,280
Consign your cattle now and take

35
00:01:07,200 --> 00:01:11,760
advantage of Live A's generations of

36
00:01:09,280 --> 00:01:14,240
experience in livestock marketing. Now,

37
00:01:11,760 --> 00:01:14,880
here's your hosts, Tid Cordova and Casey

38
00:01:14,240 --> 00:01:16,560
Mabry.

39
00:01:14,880 --> 00:01:18,880
Welcome back to the We Live It podcast

40
00:01:16,560 --> 00:01:20,960
with your host, Casey Mabry and Tai

41
00:01:18,880 --> 00:01:23,680
Cordova. Uh today we wanted to spend

42
00:01:20,960 --> 00:01:25,280
some time uh more educational time kind

43
00:01:23,680 --> 00:01:27,439
of talking about through the process and

44
00:01:25,280 --> 00:01:29,920
that uh what we wanted to start off with

45
00:01:27,439 --> 00:01:32,159
here is uh going through um how the

46
00:01:29,920 --> 00:01:34,159
auctions work. Uh say you're a producer

47
00:01:32,159 --> 00:01:36,320
and you wanted to start uh merchandising

48
00:01:34,159 --> 00:01:37,920
your cattle on your auctions. Um what

49
00:01:36,320 --> 00:01:38,960
are some things that uh somebody needs

50
00:01:37,920 --> 00:01:41,040
to look for?

51
00:01:38,960 --> 00:01:43,759
You know, we start off by finding us at

52
00:01:41,040 --> 00:01:46,640
our website which is live-ag.com.

53
00:01:43,759 --> 00:01:48,159
Um, and on our website, we have a a reps

54
00:01:46,640 --> 00:01:50,479
page that that'll give a list of our

55
00:01:48,159 --> 00:01:52,479
reps in your area. Um, I would kind of

56
00:01:50,479 --> 00:01:55,040
start there. Uh, I think at the bottom

57
00:01:52,479 --> 00:01:57,040
of the page, you can also submit some uh

58
00:01:55,040 --> 00:01:58,719
some phone numbers and some contact

59
00:01:57,040 --> 00:02:01,040
information if you want us to reach out

60
00:01:58,719 --> 00:02:02,719
to you, which we would love to do. um

61
00:02:01,040 --> 00:02:04,399
just just fill that out and it would

62
00:02:02,719 --> 00:02:06,079
come to the the internal team and we'll

63
00:02:04,399 --> 00:02:08,000
kind of get it to the right people or

64
00:02:06,079 --> 00:02:09,280
either that or either myself or one of

65
00:02:08,000 --> 00:02:11,120
the guys in the office will reach out

66
00:02:09,280 --> 00:02:12,800
and kind of fill out who who would be

67
00:02:11,120 --> 00:02:15,200
the best fit for you where you're at and

68
00:02:12,800 --> 00:02:16,720
where your cattle are located cuz some

69
00:02:15,200 --> 00:02:18,640
of that stuff the cattle are located in

70
00:02:16,720 --> 00:02:20,480
one spot and then then the customers in

71
00:02:18,640 --> 00:02:22,800
another and we want to make sure we get

72
00:02:20,480 --> 00:02:24,879
the right person to you. So, best part

73
00:02:22,800 --> 00:02:26,640
best spot to start is would at

74
00:02:24,879 --> 00:02:29,120
live-ag.com

75
00:02:26,640 --> 00:02:30,480
and uh just just search there and if you

76
00:02:29,120 --> 00:02:33,120
want to call if you'd rather talk to

77
00:02:30,480 --> 00:02:35,680
somebody, there is an 800 number there

78
00:02:33,120 --> 00:02:37,760
uh for the office, I believe. Um and if

79
00:02:35,680 --> 00:02:40,239
there's not after this episode, Katie

80
00:02:37,760 --> 00:02:42,160
will get an 800 number up on the website

81
00:02:40,239 --> 00:02:44,080
to where people can reach out. It might

82
00:02:42,160 --> 00:02:45,360
not be 800 number, 817 number. I'm

83
00:02:44,080 --> 00:02:47,519
trying to get fact checked back here

84
00:02:45,360 --> 00:02:49,680
real quick. But that would be the best

85
00:02:47,519 --> 00:02:51,680
process is to go through that procedure.

86
00:02:49,680 --> 00:02:53,680
Um we have do we do have a great team of

87
00:02:51,680 --> 00:02:55,280
reps out there to that that are

88
00:02:53,680 --> 00:02:57,280
scattered across the country to service

89
00:02:55,280 --> 00:02:58,319
you. Um and the process is pretty

90
00:02:57,280 --> 00:03:00,239
seamless.

91
00:02:58,319 --> 00:03:01,680
Yeah. So uh probably geographically

92
00:03:00,239 --> 00:03:03,840
driven is probably the biggest thing

93
00:03:01,680 --> 00:03:05,519
there. So um let's say I reach out to

94
00:03:03,840 --> 00:03:07,120
one of your reps kind of to walk me

95
00:03:05,519 --> 00:03:08,560
through the process of how that works.

96
00:03:07,120 --> 00:03:09,920
Okay. They'll reach you'll reach out to

97
00:03:08,560 --> 00:03:11,920
them. They they'll kind of ask a few

98
00:03:09,920 --> 00:03:13,200
questions before they come kind of what

99
00:03:11,920 --> 00:03:15,120
you're looking at selling whether it's a

100
00:03:13,200 --> 00:03:17,760
calf operations, whether it's a yearling

101
00:03:15,120 --> 00:03:19,840
operation or it's bread stock or or what

102
00:03:17,760 --> 00:03:21,200
what it is you want to sell. And then

103
00:03:19,840 --> 00:03:22,959
they they'll probably go through a few

104
00:03:21,200 --> 00:03:24,879
more questions. Okay, how many you have?

105
00:03:22,959 --> 00:03:27,200
What's that look like? Cuz we do get a

106
00:03:24,879 --> 00:03:29,200
few calls that that that don't fit our

107
00:03:27,200 --> 00:03:30,720
model. And I mean there's there's

108
00:03:29,200 --> 00:03:32,480
there's places for everything to be

109
00:03:30,720 --> 00:03:34,159
sold. And there's sometimes we do get

110
00:03:32,480 --> 00:03:36,560
phone calls where they just we can't

111
00:03:34,159 --> 00:03:38,319
help them. Um and we the last thing we

112
00:03:36,560 --> 00:03:40,000
want to do is waste their time. So, what

113
00:03:38,319 --> 00:03:42,239
what we do on those people is tell them,

114
00:03:40,000 --> 00:03:44,640
"Okay, this is what you'll need to do to

115
00:03:42,239 --> 00:03:46,080
to come to come and sell through us.

116
00:03:44,640 --> 00:03:48,080
Once you get there, we'd love to help

117
00:03:46,080 --> 00:03:49,920
you or if you'd like help getting there,

118
00:03:48,080 --> 00:03:53,040
we can give you some suggestions." And

119
00:03:49,920 --> 00:03:55,840
and our job as rep is to make whoever we

120
00:03:53,040 --> 00:03:58,879
talk to profitable, make their make

121
00:03:55,840 --> 00:04:01,040
their organization or their outfit, make

122
00:03:58,879 --> 00:04:02,720
it get the most value of whatever

123
00:04:01,040 --> 00:04:05,840
they're offering. So, that's that's the

124
00:04:02,720 --> 00:04:08,080
first job of a rep is to to visualize

125
00:04:05,840 --> 00:04:10,239
and assess what they have and and what

126
00:04:08,080 --> 00:04:11,599
is the next plan of action and to ask

127
00:04:10,239 --> 00:04:12,879
them how they've been doing it. What

128
00:04:11,599 --> 00:04:14,720
have you been doing?

129
00:04:12,879 --> 00:04:17,680
And also, we get into some of that, too.

130
00:04:14,720 --> 00:04:19,120
And and I'm as honest as I can be with

131
00:04:17,680 --> 00:04:21,040
those people when I do go through those

132
00:04:19,120 --> 00:04:23,280
steps. If if they're doing something and

133
00:04:21,040 --> 00:04:25,600
I don't think I can

134
00:04:23,280 --> 00:04:27,440
elevate them to another level, I I tell

135
00:04:25,600 --> 00:04:29,840
them, "Look, guys, what you're doing is

136
00:04:27,440 --> 00:04:32,080
working. Unless you just want to change,

137
00:04:29,840 --> 00:04:33,360
I I can't I can't benefit you no more. I

138
00:04:32,080 --> 00:04:35,360
love to sell your cattle for you. I'd

139
00:04:33,360 --> 00:04:36,639
love to help you. But unless you just

140
00:04:35,360 --> 00:04:38,960
want to change, what you're doing right

141
00:04:36,639 --> 00:04:41,199
now is perfect. It It fits your It fits

142
00:04:38,960 --> 00:04:43,120
your outfit. It fits your program. But

143
00:04:41,199 --> 00:04:45,520
then we then we can get into some other

144
00:04:43,120 --> 00:04:46,880
things about okay, once we do go to

145
00:04:45,520 --> 00:04:48,880
selling our cattle, then we can advise

146
00:04:46,880 --> 00:04:50,639
them on if it's a cow cave operation.

147
00:04:48,880 --> 00:04:52,240
Okay. Well, they they'll ask us

148
00:04:50,639 --> 00:04:54,800
typically, okay, what do we what can we

149
00:04:52,240 --> 00:04:56,240
do to make it better? We can we can

150
00:04:54,800 --> 00:04:57,680
concentrate on genetics, you know,

151
00:04:56,240 --> 00:04:59,840
through our purebred operation. And we

152
00:04:57,680 --> 00:05:02,639
can concentrate on back pro programs. We

153
00:04:59,840 --> 00:05:05,120
can concentrate on on uh third party

154
00:05:02,639 --> 00:05:08,639
verifications whether it's through IMI

155
00:05:05,120 --> 00:05:10,400
global or earth claims or and then a

156
00:05:08,639 --> 00:05:13,600
mineral program like through Vapormir

157
00:05:10,400 --> 00:05:15,360
and some of that stuff where we can add

158
00:05:13,600 --> 00:05:17,600
value through different programs that we

159
00:05:15,360 --> 00:05:19,120
can do. Genetics is a big one. I mean,

160
00:05:17,600 --> 00:05:21,680
getting getting the right genetics in

161
00:05:19,120 --> 00:05:23,199
your herd and and breeding your cows to

162
00:05:21,680 --> 00:05:24,800
the right type of bulls to make the

163
00:05:23,199 --> 00:05:26,320
right type of cross or the right type of

164
00:05:24,800 --> 00:05:28,080
pure bread, however you want to do it,

165
00:05:26,320 --> 00:05:29,919
and where you're located and what region

166
00:05:28,080 --> 00:05:31,600
of the country you're located in. That

167
00:05:29,919 --> 00:05:33,360
makes a big difference on on how your

168
00:05:31,600 --> 00:05:35,759
cattle sell and what they bring. and

169
00:05:33,360 --> 00:05:37,360
breeding seasons. I mean, the times when

170
00:05:35,759 --> 00:05:38,880
the cattle come out, the times when they

171
00:05:37,360 --> 00:05:40,240
come off, how big they are, when you're

172
00:05:38,880 --> 00:05:42,240
going to sell them, what what program

173
00:05:40,240 --> 00:05:44,479
fit, what slot they fit, and when their

174
00:05:42,240 --> 00:05:46,320
in-game is, and all that matters, and

175
00:05:44,479 --> 00:05:48,479
and that's something the rep is

176
00:05:46,320 --> 00:05:51,280
knowledgeable of, and can go out and and

177
00:05:48,479 --> 00:05:52,720
be with the customer and inform them.

178
00:05:51,280 --> 00:05:54,639
Moving livestock isn't just about

179
00:05:52,720 --> 00:05:56,000
getting animals from point A to point B.

180
00:05:54,639 --> 00:05:57,440
It's about doing it with the care and

181
00:05:56,000 --> 00:06:00,000
precision that keeps your investment

182
00:05:57,440 --> 00:06:01,280
safe and sound. Since 1987, Agar

183
00:06:00,000 --> 00:06:03,039
Transportation has been the name that

184
00:06:01,280 --> 00:06:04,960
ranchers across the country trust with

185
00:06:03,039 --> 00:06:06,560
their herds. Their experienced drivers

186
00:06:04,960 --> 00:06:08,400
understand that your livestock is your

187
00:06:06,560 --> 00:06:10,000
livelihood, and they trust each load

188
00:06:08,400 --> 00:06:11,759
like it's their own. I've personally

189
00:06:10,000 --> 00:06:13,360
used Agar to move my own livestock, and

190
00:06:11,759 --> 00:06:14,960
I can tell you, nobody takes better care

191
00:06:13,360 --> 00:06:16,240
of your animals on the road. Whether

192
00:06:14,960 --> 00:06:17,840
you're moving her bulls or a full

193
00:06:16,240 --> 00:06:19,680
truckload of cavs, give Agar

194
00:06:17,840 --> 00:06:22,680
Transportation a call today. That's

195
00:06:19,680 --> 00:06:22,680
208-4525011

196
00:06:22,880 --> 00:06:27,280
or visit agarportation.com

197
00:06:24,960 --> 00:06:29,919
for a quick quote. Agar Transportation,

198
00:06:27,280 --> 00:06:31,360
moving your cattle with care since 1987.

199
00:06:29,919 --> 00:06:32,720
Yeah, I think about all the different

200
00:06:31,360 --> 00:06:34,080
things that are in the industry and all

201
00:06:32,720 --> 00:06:35,120
the value propositions that are out

202
00:06:34,080 --> 00:06:36,720
there. You know, you got breed

203
00:06:35,120 --> 00:06:37,919
character, you got, you know, all the

204
00:06:36,720 --> 00:06:40,160
different program types. You talk about

205
00:06:37,919 --> 00:06:41,600
NHTC, so the non hormone cattle, all

206
00:06:40,160 --> 00:06:43,280
naturals, all that stuff. I mean, you

207
00:06:41,600 --> 00:06:45,520
guys do a pretty good job or really good

208
00:06:43,280 --> 00:06:47,680
job of Alex explaining that and also

209
00:06:45,520 --> 00:06:50,720
bringing uh those producers in there.

210
00:06:47,680 --> 00:06:52,160
So, um explain to me. So, so there's

211
00:06:50,720 --> 00:06:55,360
probably some customers out there that

212
00:06:52,160 --> 00:06:58,479
are probably listening to this and so um

213
00:06:55,360 --> 00:07:00,160
what is what what is the ideal and I

214
00:06:58,479 --> 00:07:02,880
imagine there's lots of variation in

215
00:07:00,160 --> 00:07:04,720
ideal. Um what's the minimum size?

216
00:07:02,880 --> 00:07:06,960
What's the ideal scenario for somebody

217
00:07:04,720 --> 00:07:09,759
that's interested uh in putting cattle

218
00:07:06,960 --> 00:07:12,560
on a video? We sell load lots. I mean,

219
00:07:09,759 --> 00:07:14,800
so the what what I look at it is and we

220
00:07:12,560 --> 00:07:18,080
sell split loads to make load lots, too.

221
00:07:14,800 --> 00:07:19,680
Um, the way I look at that is

222
00:07:18,080 --> 00:07:21,440
are you willing to give up, if you're

223
00:07:19,680 --> 00:07:22,880
going to just sell 40,000 lbs of cattle,

224
00:07:21,440 --> 00:07:24,400
are you willing to give up that so much

225
00:07:22,880 --> 00:07:26,479
of a freight adjustment or adjust the

226
00:07:24,400 --> 00:07:28,479
freight to 48,000 and and see what that

227
00:07:26,479 --> 00:07:31,039
looked like and then how that evaluate

228
00:07:28,479 --> 00:07:33,360
that dollar evaluates back into your

229
00:07:31,039 --> 00:07:36,880
bottom line. So, if I think there's

230
00:07:33,360 --> 00:07:38,240
going to be enough deduct there that you

231
00:07:36,880 --> 00:07:39,360
would be better off selling them in a

232
00:07:38,240 --> 00:07:40,560
different way and it'll put more money

233
00:07:39,360 --> 00:07:42,160
in your pocket, I'm going to tell you

234
00:07:40,560 --> 00:07:44,080
that. I'm not just going to tell you to

235
00:07:42,160 --> 00:07:46,160
sell the cattle with me because I want

236
00:07:44,080 --> 00:07:47,360
to make the commission. Now, we we do

237
00:07:46,160 --> 00:07:49,120
need to grow and we do need to get

238
00:07:47,360 --> 00:07:51,280
bigger, but if I'm not doing what's best

239
00:07:49,120 --> 00:07:54,080
for you, I I don't have a chance to keep

240
00:07:51,280 --> 00:07:57,280
you. So, if if I can give you the right

241
00:07:54,080 --> 00:08:00,400
kind of advice to to make your bottom

242
00:07:57,280 --> 00:08:02,639
dollar bigger, one day when you do have

243
00:08:00,400 --> 00:08:03,759
45 or 48,000 lbs of cattle, you're going

244
00:08:02,639 --> 00:08:05,520
to remember that and you're going to

245
00:08:03,759 --> 00:08:07,199
come back to me and we're going to talk

246
00:08:05,520 --> 00:08:08,800
again and then we're going to sell them

247
00:08:07,199 --> 00:08:11,199
and then we can make your bottom dollar

248
00:08:08,800 --> 00:08:12,479
even more. So that that's kind of how I

249
00:08:11,199 --> 00:08:14,000
look at it. We try to stick with load

250
00:08:12,479 --> 00:08:16,479
lots of cattle, but we do sell short

251
00:08:14,000 --> 00:08:17,759
loads and we do we we co-ingle some

252
00:08:16,479 --> 00:08:19,599
cattle with some neighbors and stuff

253
00:08:17,759 --> 00:08:21,199
like that. That's another thing that a

254
00:08:19,599 --> 00:08:23,360
rep can get in a little area and do a

255
00:08:21,199 --> 00:08:25,680
little co-mingle deal with several other

256
00:08:23,360 --> 00:08:27,520
smaller ranchers in that area. So

257
00:08:25,680 --> 00:08:28,879
yeah, and kind of at least put them on

258
00:08:27,520 --> 00:08:29,520
the same sale to where it kind of gets

259
00:08:28,879 --> 00:08:30,960
it there.

260
00:08:29,520 --> 00:08:32,000
Sell them lot by lot and say, "Hey guys,

261
00:08:30,960 --> 00:08:34,159
you've tied these [ __ ] together. We'll

262
00:08:32,000 --> 00:08:35,839
put them on truck together." Yeah.

263
00:08:34,159 --> 00:08:37,360
Yeah. So the the thing that I've

264
00:08:35,839 --> 00:08:39,039
probably heard a lot of when I've worked

265
00:08:37,360 --> 00:08:40,959
with, you know, smaller producers out

266
00:08:39,039 --> 00:08:42,719
there or even bigger producers is and

267
00:08:40,959 --> 00:08:44,320
they've traditionally gone to, you know,

268
00:08:42,719 --> 00:08:45,760
one marketing style, whether they're

269
00:08:44,320 --> 00:08:48,000
calling and selling the cattle private

270
00:08:45,760 --> 00:08:50,320
treaty or they're putting the cattle uh

271
00:08:48,000 --> 00:08:51,920
through an auction barn down the road.

272
00:08:50,320 --> 00:08:54,720
You know, what are some advantages to

273
00:08:51,920 --> 00:08:58,320
those guys by using something like live?

274
00:08:54,720 --> 00:09:00,880
Well, way I focused on it is is stress.

275
00:08:58,320 --> 00:09:02,000
A lot of the stress is less if you're

276
00:09:00,880 --> 00:09:05,440
just selling them straight off the

277
00:09:02,000 --> 00:09:07,839
ranch. Um, so versus a sale barn, you

278
00:09:05,440 --> 00:09:10,560
got a lot less handling with them. Um,

279
00:09:07,839 --> 00:09:12,560
and versus a private treaty transaction,

280
00:09:10,560 --> 00:09:14,000
well, you get two or three guys bidding

281
00:09:12,560 --> 00:09:16,480
on those cattle in those private treaty

282
00:09:14,000 --> 00:09:19,040
deals where we can have anywhere from 15

283
00:09:16,480 --> 00:09:21,600
to 20 at one time looking at your

284
00:09:19,040 --> 00:09:23,920
cattle. So, we're we're broadening your

285
00:09:21,600 --> 00:09:25,519
buyer base too on on the guys that are

286
00:09:23,920 --> 00:09:27,279
doing the private treaty deal. The guys

287
00:09:25,519 --> 00:09:28,480
that go and sell barn, you know, we do

288
00:09:27,279 --> 00:09:29,760
shrink the cattle on the ground or

289
00:09:28,480 --> 00:09:32,240
shrink the cattle on the truck. There is

290
00:09:29,760 --> 00:09:34,000
a little shrink involved in it, but time

291
00:09:32,240 --> 00:09:35,200
after time you can check those shrinks

292
00:09:34,000 --> 00:09:36,959
and you go to the sale barn and that

293
00:09:35,200 --> 00:09:38,959
shrink will be be quite a bit better

294
00:09:36,959 --> 00:09:40,720
just coming right off the ranch. And at

295
00:09:38,959 --> 00:09:42,320
in the endgame where they get to I have

296
00:09:40,720 --> 00:09:44,399
certain customers, certain buyer base

297
00:09:42,320 --> 00:09:46,080
that, you know, that they're at the

298
00:09:44,399 --> 00:09:48,480
point now that they want nothing but off

299
00:09:46,080 --> 00:09:49,920
the ranch because the health's better.

300
00:09:48,480 --> 00:09:51,519
It just helps all the way through

301
00:09:49,920 --> 00:09:53,279
because their health program stays

302
00:09:51,519 --> 00:09:54,959
better. They can afford to give a little

303
00:09:53,279 --> 00:09:56,399
bit more upfront because they don't have

304
00:09:54,959 --> 00:09:58,320
to put near as much in them to them on

305
00:09:56,399 --> 00:09:59,600
the back side. I got one customer that

306
00:09:58,320 --> 00:10:02,080
won't even buy one out of a cell

307
00:09:59,600 --> 00:10:04,480
warrant. And that coming from a previous

308
00:10:02,080 --> 00:10:06,480
sale owner, I mean, we we own barn, we

309
00:10:04,480 --> 00:10:08,800
sold on video, we we've done it all. And

310
00:10:06,480 --> 00:10:10,160
and there's a spot for all of it. Yeah.

311
00:10:08,800 --> 00:10:11,600
Looking to earn a premium for doing

312
00:10:10,160 --> 00:10:13,600
things right? At Earth Claims, we

313
00:10:11,600 --> 00:10:15,279
provide private thirdparty verification

314
00:10:13,600 --> 00:10:17,120
services trusted by ranchers and

315
00:10:15,279 --> 00:10:19,040
preferred by retailers. We offer the

316
00:10:17,120 --> 00:10:21,200
original animal welfare program, Global

317
00:10:19,040 --> 00:10:23,279
Animal Partnership, also known as GAAP.

318
00:10:21,200 --> 00:10:24,959
And now we've added NHTC and verified

319
00:10:23,279 --> 00:10:26,720
natural to provide the best third party

320
00:10:24,959 --> 00:10:28,959
bundle in the business today. Plus,

321
00:10:26,720 --> 00:10:31,040
Earth Claims offers grass-fed and

322
00:10:28,959 --> 00:10:33,360
organic programs to propel your access

323
00:10:31,040 --> 00:10:35,440
into the top markets and best prices.

324
00:10:33,360 --> 00:10:37,279
Our team has over 200 years of combined

325
00:10:35,440 --> 00:10:38,720
experience in animal husbandry, and we

326
00:10:37,279 --> 00:10:40,720
understand the ins and outs of your

327
00:10:38,720 --> 00:10:44,600
operation because we've lived it, too.

328
00:10:40,720 --> 00:10:44,600
Call us today at 816-65220004

329
00:10:44,959 --> 00:10:49,040
or visit earthclaims.com to enroll your

330
00:10:47,200 --> 00:10:51,360
cattle and start earning more. Earth

331
00:10:49,040 --> 00:10:52,160
Claims, rancher trusted, retailer

332
00:10:51,360 --> 00:10:54,160
preferred.

333
00:10:52,160 --> 00:10:56,160
No, I I could see that. And I mean, say

334
00:10:54,160 --> 00:10:58,800
you're a smaller producer and you got,

335
00:10:56,160 --> 00:11:00,640
you know, 50 to 100 cows and their cving

336
00:10:58,800 --> 00:11:02,880
windows extremely wide. So, they're

337
00:11:00,640 --> 00:11:04,320
cving all year long. It's probably hard

338
00:11:02,880 --> 00:11:05,760
extremely hard to put a load lot

339
00:11:04,320 --> 00:11:08,000
together and having them consistent

340
00:11:05,760 --> 00:11:10,480
sizing and sexes and things like that.

341
00:11:08,000 --> 00:11:11,839
But, um, as far as uh as far as like

342
00:11:10,480 --> 00:11:13,200
some some things that I've heard

343
00:11:11,839 --> 00:11:15,200
producers say and you can kind of help

344
00:11:13,200 --> 00:11:17,920
me, you know, I guess mythbust if you

345
00:11:15,200 --> 00:11:20,160
will. Um, you know, talk about the

346
00:11:17,920 --> 00:11:22,240
stress. I mean, and the and the shrink.

347
00:11:20,160 --> 00:11:24,480
So, you mentioned shrink. Some people

348
00:11:22,240 --> 00:11:25,760
may may not even know what shrink is.

349
00:11:24,480 --> 00:11:27,920
Explain what that is.

350
00:11:25,760 --> 00:11:29,519
Well, it's like a calf crop for example.

351
00:11:27,920 --> 00:11:31,040
You strip them calves right off them

352
00:11:29,519 --> 00:11:32,399
cows and you send them to a sale barn.

353
00:11:31,040 --> 00:11:33,680
They stand there for a day or a day and

354
00:11:32,399 --> 00:11:36,320
a half. They're going to lose quite a

355
00:11:33,680 --> 00:11:37,440
bit of weight. Uh in this instance on if

356
00:11:36,320 --> 00:11:38,720
you sell them to a video, you're going

357
00:11:37,440 --> 00:11:40,160
to strip them off that morning. They're

358
00:11:38,720 --> 00:11:41,200
going to go across a set of scales and

359
00:11:40,160 --> 00:11:43,200
they're going to be somebody else's

360
00:11:41,200 --> 00:11:44,720
property. I mean there there's not that

361
00:11:43,200 --> 00:11:45,279
big of a gap before they're weighed and

362
00:11:44,720 --> 00:11:47,200
sold.

363
00:11:45,279 --> 00:11:49,040
Yeah. So a lot of guys they they don't

364
00:11:47,200 --> 00:11:51,279
know what their shrink is, right?

365
00:11:49,040 --> 00:11:53,040
because they they they take the cattle,

366
00:11:51,279 --> 00:11:54,480
they gather them, they push them on a

367
00:11:53,040 --> 00:11:56,079
truck, they haul them to the sail barn.

368
00:11:54,480 --> 00:11:58,240
The only weight that they ever capture

369
00:11:56,079 --> 00:12:00,079
is what they sold the sold weight.

370
00:11:58,240 --> 00:12:02,079
Um, so they don't truly know how much

371
00:12:00,079 --> 00:12:03,680
the the the first weight was.

372
00:12:02,079 --> 00:12:05,519
Uh, we I've dealt with that a million

373
00:12:03,680 --> 00:12:07,440
times as far as trading fat cattle goes

374
00:12:05,519 --> 00:12:08,800
where guys will sell cattle and not know

375
00:12:07,440 --> 00:12:10,800
what the shrink is, especially when you

376
00:12:08,800 --> 00:12:13,040
get into some other areas. It's not as

377
00:12:10,800 --> 00:12:14,480
prevalent now as what it used to be, but

378
00:12:13,040 --> 00:12:16,240
um, it's definitely something that guys

379
00:12:14,480 --> 00:12:19,040
got to look at. But you can't weigh the

380
00:12:16,240 --> 00:12:21,680
same cattle twice, um, if you will. uh

381
00:12:19,040 --> 00:12:24,000
you guys when you sell cattle uh to

382
00:12:21,680 --> 00:12:25,839
protect both parties, you put a shrink

383
00:12:24,000 --> 00:12:27,760
on the cattle when because everything's

384
00:12:25,839 --> 00:12:29,600
predetermined. The cat, you don't know

385
00:12:27,760 --> 00:12:31,279
necessarily what the weight is. So,

386
00:12:29,600 --> 00:12:33,680
another thing that I've heard people say

387
00:12:31,279 --> 00:12:35,200
is, you know, if I said I mean I I've

388
00:12:33,680 --> 00:12:38,639
recommended my some of my customers sell

389
00:12:35,200 --> 00:12:40,480
Catalon videos because what I do like um

390
00:12:38,639 --> 00:12:42,480
is the ability to determine when you're

391
00:12:40,480 --> 00:12:44,959
going to sell them timing wise, right?

392
00:12:42,480 --> 00:12:46,399
you know, you don't know if if I mean,

393
00:12:44,959 --> 00:12:49,519
this is honestly one of the things I

394
00:12:46,399 --> 00:12:50,639
think about a lot is um the the weather

395
00:12:49,519 --> 00:12:52,240
is you're not going to be worried about

396
00:12:50,639 --> 00:12:53,200
the weather that morning or you know, if

397
00:12:52,240 --> 00:12:54,880
you're going to be able to get trucks in

398
00:12:53,200 --> 00:12:57,760
and out that morning to do it. You kind

399
00:12:54,880 --> 00:13:00,079
of get more of a scheduled plan. Um but

400
00:12:57,760 --> 00:13:01,839
as far as uh as far as some of the

401
00:13:00,079 --> 00:13:04,079
predictability factors, one of the

402
00:13:01,839 --> 00:13:05,760
things that I've that I've had producers

403
00:13:04,079 --> 00:13:06,480
tell me is I don't know what they're

404
00:13:05,760 --> 00:13:06,959
going to weigh.

405
00:13:06,480 --> 00:13:08,639
Yeah.

406
00:13:06,959 --> 00:13:10,079
Um so you're going to put the cattle on

407
00:13:08,639 --> 00:13:11,519
the video, you're going to video the

408
00:13:10,079 --> 00:13:13,920
cattle ahead of time or whatever that

409
00:13:11,519 --> 00:13:16,480
is. So, kind of walk through. Um, a

410
00:13:13,920 --> 00:13:18,560
producer says, let's say I'm I'm I'm

411
00:13:16,480 --> 00:13:21,440
Casey and I say, "Ty, I want to sell,

412
00:13:18,560 --> 00:13:22,959
you know, a load of cattle on the video.

413
00:13:21,440 --> 00:13:24,480
I'm worried about what I, you know,

414
00:13:22,959 --> 00:13:25,680
predicting the weight of them because I

415
00:13:24,480 --> 00:13:28,160
want to make sure that we don't get into

416
00:13:25,680 --> 00:13:29,040
a buy there." Explain to me how we would

417
00:13:28,160 --> 00:13:31,040
go through that process.

418
00:13:29,040 --> 00:13:32,320
Well, my first question would be, where

419
00:13:31,040 --> 00:13:33,680
have you been selling them and how have

420
00:13:32,320 --> 00:13:36,320
you been if it's especially if it's cow

421
00:13:33,680 --> 00:13:38,480
calf producer? Okay. What typical time

422
00:13:36,320 --> 00:13:40,320
do you do you pull them off your cows

423
00:13:38,480 --> 00:13:41,839
and how have you been selling them? And

424
00:13:40,320 --> 00:13:43,519
a lot of them will have records. They

425
00:13:41,839 --> 00:13:45,839
just don't realize they can utilize

426
00:13:43,519 --> 00:13:48,240
those records. So they'll have past sale

427
00:13:45,839 --> 00:13:49,600
records for the last 5 years. So okay,

428
00:13:48,240 --> 00:13:52,560
well what did they weigh when you sold

429
00:13:49,600 --> 00:13:54,079
them the last 5 years? Okay. Well, it

430
00:13:52,560 --> 00:13:56,320
varies. Well, yeah, cuz weather and

431
00:13:54,079 --> 00:13:58,560
droughts or or excessive rain or or

432
00:13:56,320 --> 00:14:00,079
perfect conditions, they all vary. But

433
00:13:58,560 --> 00:14:03,360
if you can take an average and you can

434
00:14:00,079 --> 00:14:06,079
be within 25 35 lbs of that on a

435
00:14:03,360 --> 00:14:08,240
year-to-year bastoear base, you can be

436
00:14:06,079 --> 00:14:10,480
that close if you do it all at the same

437
00:14:08,240 --> 00:14:13,360
time. And most guys do that have big

438
00:14:10,480 --> 00:14:14,880
enough cal operation. They they tend to

439
00:14:13,360 --> 00:14:17,760
ship their cattle at the same time

440
00:14:14,880 --> 00:14:19,519
around the same two weeks every year. So

441
00:14:17,760 --> 00:14:20,880
they have the ability to do that. They

442
00:14:19,519 --> 00:14:23,279
just don't know that they could look

443
00:14:20,880 --> 00:14:24,959
back and oh wait I can go to my sales

444
00:14:23,279 --> 00:14:27,040
receipt. I sent them I sent them to the

445
00:14:24,959 --> 00:14:29,279
sale barns for the last 5 years at this

446
00:14:27,040 --> 00:14:30,880
barn for the that this time of year for

447
00:14:29,279 --> 00:14:32,480
last five or 10 years. Well, let's go

448
00:14:30,880 --> 00:14:33,760
get those receipts and look at it.

449
00:14:32,480 --> 00:14:35,040
Well, then what you got to do is you got

450
00:14:33,760 --> 00:14:36,800
to get them back and look at them and

451
00:14:35,040 --> 00:14:38,480
average them out and figure it all out.

452
00:14:36,800 --> 00:14:41,040
And it's it's not that complicated to

453
00:14:38,480 --> 00:14:43,519
get pretty close. I mean, and then on

454
00:14:41,040 --> 00:14:44,880
the set of yearlings, I mean, it's not

455
00:14:43,519 --> 00:14:46,560
hard to test weigh them unless you don't

456
00:14:44,880 --> 00:14:48,160
have a scales within 50 miles or

457
00:14:46,560 --> 00:14:49,440
something. But then you got these reps

458
00:14:48,160 --> 00:14:51,120
that are getting pretty good at being

459
00:14:49,440 --> 00:14:52,639
able to tell what one weigh and and

460
00:14:51,120 --> 00:14:53,760
predicting the kind of a gain on them

461
00:14:52,639 --> 00:14:54,959
and all that. So,

462
00:14:53,760 --> 00:14:56,480
so that's probably something that's

463
00:14:54,959 --> 00:14:57,920
super important. Uh, and I mean, you've

464
00:14:56,480 --> 00:14:59,519
been in this industry for a very, very

465
00:14:57,920 --> 00:15:00,720
long period of time. And I'm guessing

466
00:14:59,519 --> 00:15:02,639
you could probably get out there

467
00:15:00,720 --> 00:15:05,199
personally and, you know, probably nail

468
00:15:02,639 --> 00:15:07,120
these cattle pretty close on weight. Um,

469
00:15:05,199 --> 00:15:08,959
you know, one of the things that I

470
00:15:07,120 --> 00:15:10,560
struggle with in my business and I think

471
00:15:08,959 --> 00:15:12,480
lots of people struggle with in in their

472
00:15:10,560 --> 00:15:14,000
business is having the right people in

473
00:15:12,480 --> 00:15:15,839
place. So, you send a rep out there to

474
00:15:14,000 --> 00:15:17,600
look at the cattle. I mean, talk

475
00:15:15,839 --> 00:15:20,639
through, you know, your reps and who you

476
00:15:17,600 --> 00:15:23,279
guys use and um why you select for those

477
00:15:20,639 --> 00:15:25,440
reps uh to be able to to to gain the

478
00:15:23,279 --> 00:15:28,480
trust that you guys at Live A can

479
00:15:25,440 --> 00:15:30,000
deliver a very consistent um I guess

480
00:15:28,480 --> 00:15:32,000
product or service each and every time

481
00:15:30,000 --> 00:15:33,680
you guys do it. And and don't get me

482
00:15:32,000 --> 00:15:35,279
wrong, we we're going to run into we're

483
00:15:33,680 --> 00:15:37,120
going to run into issues where our

484
00:15:35,279 --> 00:15:39,040
weights are off. I mean, heck, we had

485
00:15:37,120 --> 00:15:40,880
several of them yesterday in a in a

486
00:15:39,040 --> 00:15:42,079
groveyard situation and I'm like, how

487
00:15:40,880 --> 00:15:43,839
did we do this?

488
00:15:42,079 --> 00:15:45,040
You know, it happens. You're going to

489
00:15:43,839 --> 00:15:46,320
you're going to mess up. You're going to

490
00:15:45,040 --> 00:15:48,240
have some mistakes. It's how you fix

491
00:15:46,320 --> 00:15:50,399
them in the end whether everybody comes

492
00:15:48,240 --> 00:15:52,800
back to the table or not. But as far as

493
00:15:50,399 --> 00:15:55,040
choosing reps, you know, pretty going to

494
00:15:52,800 --> 00:15:56,720
be pretty particular on who we do go out

495
00:15:55,040 --> 00:15:58,880
and select. I kind of mentioned this on

496
00:15:56,720 --> 00:16:01,040
some some other ones some other podcasts

497
00:15:58,880 --> 00:16:02,560
before about, you know, we don't want to

498
00:16:01,040 --> 00:16:05,440
be the biggest, we kind of want to be

499
00:16:02,560 --> 00:16:07,120
the best. And that that goes back to

500
00:16:05,440 --> 00:16:09,680
selecting the right guys to do the right

501
00:16:07,120 --> 00:16:12,320
job that are representing live a out

502
00:16:09,680 --> 00:16:14,959
there. So it that rep deal is kind of a

503
00:16:12,320 --> 00:16:16,320
unique unique job. First and foremost,

504
00:16:14,959 --> 00:16:17,839
you're representing your customer and

505
00:16:16,320 --> 00:16:20,000
you got to sell your customers cattle as

506
00:16:17,839 --> 00:16:21,360
high as you can make them the most you

507
00:16:20,000 --> 00:16:24,560
can make them bring. That's your first

508
00:16:21,360 --> 00:16:27,360
job. But after you get that done, you

509
00:16:24,560 --> 00:16:29,920
got to transition to a buyer. So now you

510
00:16:27,360 --> 00:16:32,320
got to ship the cattle to fit a buyer

511
00:16:29,920 --> 00:16:34,000
spec on how you sold the cattle. So you

512
00:16:32,320 --> 00:16:35,839
got to make you you got there's a fine

513
00:16:34,000 --> 00:16:38,480
line you walk between seller and buyer

514
00:16:35,839 --> 00:16:40,480
there that it takes a it takes a person

515
00:16:38,480 --> 00:16:42,320
with integrity to to work both sides of

516
00:16:40,480 --> 00:16:43,759
it. You can't just be all seller or all

517
00:16:42,320 --> 00:16:45,199
buyer. You got to be right there in the

518
00:16:43,759 --> 00:16:47,519
middle and do what's right for both.

519
00:16:45,199 --> 00:16:48,800
Oh, I bet that's I mean that it seems

520
00:16:47,519 --> 00:16:50,079
like it's probably a tough job. It's

521
00:16:48,800 --> 00:16:52,320
really not because honestly you're

522
00:16:50,079 --> 00:16:54,800
you're probably bringing together uh

523
00:16:52,320 --> 00:16:56,480
making sure for for the producer he

524
00:16:54,800 --> 00:16:58,000
doesn't want to get a phone call back.

525
00:16:56,480 --> 00:16:58,880
He wants a fivestar review, you know, he

526
00:16:58,000 --> 00:17:00,399
wants to go

527
00:16:58,880 --> 00:17:01,360
to keep coming back and watch.

528
00:17:00,399 --> 00:17:02,240
Yes. Absolutely.

529
00:17:01,360 --> 00:17:04,880
Majority of them.

530
00:17:02,240 --> 00:17:06,640
Yeah. And so uh having that rep in place

531
00:17:04,880 --> 00:17:08,720
and having the trust and the foundation

532
00:17:06,640 --> 00:17:10,559
on both sides is probably uh probably

533
00:17:08,720 --> 00:17:11,839
the most key part of the whole deal and

534
00:17:10,559 --> 00:17:13,600
making sure that the glue is there.

535
00:17:11,839 --> 00:17:16,640
And our and our buyer base too. I mean

536
00:17:13,600 --> 00:17:18,319
they're they're they've been very very

537
00:17:16,640 --> 00:17:20,480
supportive from day one. And I mean

538
00:17:18,319 --> 00:17:22,559
there's a there's a key group of them

539
00:17:20,480 --> 00:17:24,559
guys that when when we did make the

540
00:17:22,559 --> 00:17:27,120
transition and it decided to go this way

541
00:17:24,559 --> 00:17:28,640
and build a new company. I I didn't know

542
00:17:27,120 --> 00:17:30,880
there was that much of an outpour. I

543
00:17:28,640 --> 00:17:33,919
mean they were they were behind it 100%.

544
00:17:30,880 --> 00:17:35,200
But they wanted it done right. So there

545
00:17:33,919 --> 00:17:36,880
there are some things that we're we're

546
00:17:35,200 --> 00:17:39,440
we're working on right now with our

547
00:17:36,880 --> 00:17:41,520
shrinks and our main things our slides

548
00:17:39,440 --> 00:17:43,120
and our weight stops. I mean, you can

549
00:17:41,520 --> 00:17:44,960
look back in our in our cataloges the

550
00:17:43,120 --> 00:17:46,799
last couple of sales that we have a lot

551
00:17:44,960 --> 00:17:49,840
of cattle with weight stops on them and

552
00:17:46,799 --> 00:17:51,520
big slides. And that's we're pushing

553
00:17:49,840 --> 00:17:53,440
that because we're getting pushed to do

554
00:17:51,520 --> 00:17:55,280
that. We're seeing a we're seeing a

555
00:17:53,440 --> 00:17:57,120
premium for for them selling them with a

556
00:17:55,280 --> 00:17:58,880
weight stop and a big slide. We're

557
00:17:57,120 --> 00:18:00,400
starting seeing those premiums and

558
00:17:58,880 --> 00:18:02,000
you're starting to see those cattle that

559
00:18:00,400 --> 00:18:03,280
don't have them. They're wondering why

560
00:18:02,000 --> 00:18:05,360
they're not bringing as much as these

561
00:18:03,280 --> 00:18:07,440
are. Well, because they are giving a

562
00:18:05,360 --> 00:18:10,160
weight slide, a weight stop, and a big

563
00:18:07,440 --> 00:18:12,559
slide. that this slide deal is at these

564
00:18:10,160 --> 00:18:14,000
levels is is

565
00:18:12,559 --> 00:18:16,000
let's talk about slide. Let's talk about

566
00:18:14,000 --> 00:18:18,320
slide for a minute. Explain in the most

567
00:18:16,000 --> 00:18:18,960
simple form that you can what a slide

568
00:18:18,320 --> 00:18:20,720
is.

569
00:18:18,960 --> 00:18:22,080
So, let's just remember this.

570
00:18:20,720 --> 00:18:23,600
We're probably talking to a producer

571
00:18:22,080 --> 00:18:25,280
that's sending cattle to the sale bar.

572
00:18:23,600 --> 00:18:26,720
There's they just sell the cattle and

573
00:18:25,280 --> 00:18:28,720
they get a check back and a lot of them

574
00:18:26,720 --> 00:18:30,240
look at per head values, right? So,

575
00:18:28,720 --> 00:18:32,000
let's talk about how we get to where we

576
00:18:30,240 --> 00:18:34,799
optimize

577
00:18:32,000 --> 00:18:36,720
my calf crop. Explain to me what the

578
00:18:34,799 --> 00:18:37,919
slides are, how they work, and why

579
00:18:36,720 --> 00:18:38,960
they're important. Well, there's several

580
00:18:37,919 --> 00:18:41,360
of them. I mean, there's a regular

581
00:18:38,960 --> 00:18:43,760
conventional slide, which is a up slide.

582
00:18:41,360 --> 00:18:45,840
You know, calf is 25 lbs big. You got a

583
00:18:43,760 --> 00:18:47,679
10 cent slide. The cab brings, just say

584
00:18:45,840 --> 00:18:49,760
he brings two bucks. You take and he's

585
00:18:47,679 --> 00:18:52,320
25 lbs big with a 10 cent slide. You

586
00:18:49,760 --> 00:18:54,000
take $2.50 off two bucks. So, you got

587
00:18:52,320 --> 00:18:57,200
one that brought what? What's that?

588
00:18:54,000 --> 00:18:59,039
19750 with 2.5 bucks off of him. So,

589
00:18:57,200 --> 00:19:01,039
that's how the conventional up slide

590
00:18:59,039 --> 00:19:02,480
works. It's better if we write it down.

591
00:19:01,039 --> 00:19:04,400
You can explain it a lot better so

592
00:19:02,480 --> 00:19:06,160
people can see the math, but that's just

593
00:19:04,400 --> 00:19:08,480
the gist of it. So, it's adjusting

594
00:19:06,160 --> 00:19:10,240
weight based off the the value because

595
00:19:08,480 --> 00:19:11,280
heavier cattle should bring less per

596
00:19:10,240 --> 00:19:12,720
hundred weight,

597
00:19:11,280 --> 00:19:14,880
but it's still more dollars per head.

598
00:19:12,720 --> 00:19:16,720
That's where that's where people get

599
00:19:14,880 --> 00:19:18,720
that's where producers sometimes get

600
00:19:16,720 --> 00:19:20,799
hung up when you go to deducting that

601
00:19:18,720 --> 00:19:22,720
that money off that perunded weight.

602
00:19:20,799 --> 00:19:24,400
They're like, "Well, that why's my he's

603
00:19:22,720 --> 00:19:26,960
not really bringing less. He's really

604
00:19:24,400 --> 00:19:29,280
bringing more dollars per head. He's

605
00:19:26,960 --> 00:19:30,480
bringing less dollars per pound, but

606
00:19:29,280 --> 00:19:31,840
he's bigger, so he's bringing more

607
00:19:30,480 --> 00:19:33,280
dollars per head." I go, Ty, I go

608
00:19:31,840 --> 00:19:35,200
through this all the time where we were

609
00:19:33,280 --> 00:19:37,280
looking at a kill sheet the other day on

610
00:19:35,200 --> 00:19:39,200
a set of fat cattle. Okay, everybody's

611
00:19:37,280 --> 00:19:41,520
hung up on how much more of the market

612
00:19:39,200 --> 00:19:42,960
do I get per 100 weight, right? I go

613
00:19:41,520 --> 00:19:45,760
start looking through the kill sheet and

614
00:19:42,960 --> 00:19:47,679
all these cattle had been born basically

615
00:19:45,760 --> 00:19:49,840
the same day. There were some half

616
00:19:47,679 --> 00:19:51,600
bloods born the same day, been in the

617
00:19:49,840 --> 00:19:53,440
feed lot the same amount of time and

618
00:19:51,600 --> 00:19:54,880
there was a heavyweight discount and

619
00:19:53,440 --> 00:19:56,960
these cattle went into heavyweight

620
00:19:54,880 --> 00:19:59,600
discount. But but when you look at them

621
00:19:56,960 --> 00:20:02,240
on a per hundred or per dollars per

622
00:19:59,600 --> 00:20:03,280
head, they were bringing like $500 more

623
00:20:02,240 --> 00:20:04,160
per head

624
00:20:03,280 --> 00:20:06,240
and being bigger

625
00:20:04,160 --> 00:20:06,640
and they brought $20 ahead 100 loss

626
00:20:06,240 --> 00:20:07,280
less.

627
00:20:06,640 --> 00:20:08,880
Yeah.

628
00:20:07,280 --> 00:20:10,240
So then the produ that's what I always

629
00:20:08,880 --> 00:20:12,640
ask them. I'm like what's animals the

630
00:20:10,240 --> 00:20:14,240
most profitable? So to your point when

631
00:20:12,640 --> 00:20:16,880
you're saying hey you know people might

632
00:20:14,240 --> 00:20:18,400
be scared of the slide but the slide and

633
00:20:16,880 --> 00:20:20,320
pushing those animals to the heavier

634
00:20:18,400 --> 00:20:22,240
weight might actually be more profitable

635
00:20:20,320 --> 00:20:22,880
for the operation from a from a total

636
00:20:22,240 --> 00:20:24,559
dollar standpoint.

637
00:20:22,880 --> 00:20:28,080
Yeah. Then you got to get into the point

638
00:20:24,559 --> 00:20:30,320
where is it

639
00:20:28,080 --> 00:20:32,720
what is a big enough slide for the guy

640
00:20:30,320 --> 00:20:34,799
that's receiving them? I mean a 10 cent

641
00:20:32,720 --> 00:20:36,559
these eight and 10 cent slide days is

642
00:20:34,799 --> 00:20:37,280
over with. I mean it's because these

643
00:20:36,559 --> 00:20:40,080
values

644
00:20:37,280 --> 00:20:43,360
well these values and then the roll back

645
00:20:40,080 --> 00:20:45,679
right the Yeah. So, so, uh, having the

646
00:20:43,360 --> 00:20:47,200
the cost of gain and the cost of

647
00:20:45,679 --> 00:20:49,919
production now with all the, you know,

648
00:20:47,200 --> 00:20:52,480
cheap feed stuffs we have, um, the the

649
00:20:49,919 --> 00:20:53,760
the that's probably the most important.

650
00:20:52,480 --> 00:20:55,280
You know, I've been looking at a deal.

651
00:20:53,760 --> 00:20:58,960
We've been selling some cattle on the

652
00:20:55,280 --> 00:21:01,280
gain slide and a dollar gain slide and

653
00:20:58,960 --> 00:21:03,360
that if you look at that, that thing

654
00:21:01,280 --> 00:21:05,679
might fit better than anything at this

655
00:21:03,360 --> 00:21:07,280
point at these levels because I mean,

656
00:21:05,679 --> 00:21:08,799
it's just a dollar every pound that goes

657
00:21:07,280 --> 00:21:09,919
up. I mean, that's what the producer is

658
00:21:08,799 --> 00:21:12,080
putting in his pocket and that's what

659
00:21:09,919 --> 00:21:13,520
the buyer's having to pay. And I don't

660
00:21:12,080 --> 00:21:15,440
know what he can put a pound. I mean,

661
00:21:13,520 --> 00:21:17,440
some of them it takes 95. Some of them

662
00:21:15,440 --> 00:21:19,600
they're dollar cost of gains a dollar10,

663
00:21:17,440 --> 00:21:21,280
dollar$120, whatever it is. But the

664
00:21:19,600 --> 00:21:23,440
dollar is about the about as fair as you

665
00:21:21,280 --> 00:21:24,960
can get, I would think. Um, and we're

666
00:21:23,440 --> 00:21:26,000
doing we're doing quite a bit of that on

667
00:21:24,960 --> 00:21:27,360
some of these cattle that are coming in

668
00:21:26,000 --> 00:21:29,360
pretty big.

669
00:21:27,360 --> 00:21:31,039
Yeah. We've never seen us uh I mean it's

670
00:21:29,360 --> 00:21:32,960
extremely unprecedented to see the

671
00:21:31,039 --> 00:21:35,440
spread between

672
00:21:32,960 --> 00:21:38,400
market value of cattle whether you're

673
00:21:35,440 --> 00:21:41,840
talking about feeder cattle or uh or fat

674
00:21:38,400 --> 00:21:44,960
cattle and then the cost to produce a

675
00:21:41,840 --> 00:21:46,320
pound a the cost to produce a pound of

676
00:21:44,960 --> 00:21:48,080
gain. I was thinking about the other day

677
00:21:46,320 --> 00:21:49,760
even if a fat steer is extremely

678
00:21:48,080 --> 00:21:51,280
inefficient

679
00:21:49,760 --> 00:21:52,880
for every day that he's standing in

680
00:21:51,280 --> 00:21:54,240
there he's gaining two and a half three

681
00:21:52,880 --> 00:21:55,520
pounds a day. you'd like to see them

682
00:21:54,240 --> 00:21:57,200
gain three and a half, four pounds a

683
00:21:55,520 --> 00:21:58,720
day, but they probably start to tamper

684
00:21:57,200 --> 00:22:00,000
some of their growth. But like I think

685
00:21:58,720 --> 00:22:02,000
that's one of the biggest reasons we've

686
00:22:00,000 --> 00:22:03,360
seen, you know, lots of changes. But I

687
00:22:02,000 --> 00:22:04,720
mean, for every day that the animals

688
00:22:03,360 --> 00:22:07,280
standing there, the spread, if they're

689
00:22:04,720 --> 00:22:08,720
gaining three lbs a day, um the spread

690
00:22:07,280 --> 00:22:10,720
between the market price and the cost of

691
00:22:08,720 --> 00:22:12,240
gain is probably, you know, at the worst

692
00:22:10,720 --> 00:22:12,720
case scenario, a buck 50.

693
00:22:12,240 --> 00:22:15,520
Yeah.

694
00:22:12,720 --> 00:22:18,000
Um or a buck. And so you got a buck at

695
00:22:15,520 --> 00:22:19,440
three pounds. Every day is $3. $3 a day

696
00:22:18,000 --> 00:22:21,360
for every day that they stay in there.

697
00:22:19,440 --> 00:22:23,919
So, um it's definitely going to drive

698
00:22:21,360 --> 00:22:25,440
things. and behaviorally um we going to

699
00:22:23,919 --> 00:22:27,760
do things different but then from your

700
00:22:25,440 --> 00:22:29,600
talk your standpoint on the slides uh it

701
00:22:27,760 --> 00:22:30,720
it definitely makes a big impact and I

702
00:22:29,600 --> 00:22:32,480
was talking to some of these buyers the

703
00:22:30,720 --> 00:22:36,000
other day and they were giving me a hard

704
00:22:32,480 --> 00:22:37,520
time about slides and you know I I I've

705
00:22:36,000 --> 00:22:40,720
been hesitant to bring this up on one of

706
00:22:37,520 --> 00:22:42,000
these deals because of the of the calls

707
00:22:40,720 --> 00:22:43,840
I'm probably going to get but at this

708
00:22:42,000 --> 00:22:48,799
point in time I don't whatever you know

709
00:22:43,840 --> 00:22:50,400
call me but until our buyer base

710
00:22:48,799 --> 00:22:55,280
goes to pushing back on these small

711
00:22:50,400 --> 00:22:57,760
slides there's No, no way us as as reps

712
00:22:55,280 --> 00:23:00,080
or as as independent or as a video

713
00:22:57,760 --> 00:23:01,840
company or anybody until the buyer base

714
00:23:00,080 --> 00:23:03,360
goes back and pushes against it and

715
00:23:01,840 --> 00:23:04,000
stops bidding on these cattle with these

716
00:23:03,360 --> 00:23:04,799
little slides.

717
00:23:04,000 --> 00:23:06,320
Y

718
00:23:04,799 --> 00:23:07,520
and and if they're still going to

719
00:23:06,320 --> 00:23:10,240
support it, that's still going to

720
00:23:07,520 --> 00:23:12,720
happen. So until the buyer base says and

721
00:23:10,240 --> 00:23:14,559
has enough and and shows a big enough

722
00:23:12,720 --> 00:23:16,880
discount on those cattle with those

723
00:23:14,559 --> 00:23:18,720
smaller slides, we won't ever be able to

724
00:23:16,880 --> 00:23:22,240
get it right where it needs to be.

725
00:23:18,720 --> 00:23:23,840
Yeah. And so do you think that's uh

726
00:23:22,240 --> 00:23:25,600
uh they don't really have leverage

727
00:23:23,840 --> 00:23:27,280
today, right? I mean the buyers just

728
00:23:25,600 --> 00:23:29,360
buying cattle because they're offered it

729
00:23:27,280 --> 00:23:31,919
that way, but you did say you're seeing

730
00:23:29,360 --> 00:23:32,720
a spread. The cattle with bigger slides

731
00:23:31,919 --> 00:23:33,840
are bringing more money.

732
00:23:32,720 --> 00:23:35,360
They are. And they're start it's

733
00:23:33,840 --> 00:23:36,480
starting to happen. You can see it and

734
00:23:35,360 --> 00:23:38,559
they're starting to you're starting to

735
00:23:36,480 --> 00:23:41,039
see it, especially the weight stops. I

736
00:23:38,559 --> 00:23:42,880
mean them guys are really liking this. I

737
00:23:41,039 --> 00:23:45,600
mean cuz and then then that's making the

738
00:23:42,880 --> 00:23:47,360
producer be tighter on what he's

739
00:23:45,600 --> 00:23:48,720
choosing to do. I mean, how he's, you

740
00:23:47,360 --> 00:23:49,919
know, he's he's he's trying to get

741
00:23:48,720 --> 00:23:51,600
better at what he does. And that's

742
00:23:49,919 --> 00:23:52,960
great. That's what we want to do. You

743
00:23:51,600 --> 00:23:54,559
know, we want people to come back and

744
00:23:52,960 --> 00:23:56,000
buy this cattle year in and year out.

745
00:23:54,559 --> 00:23:58,240
And if the producer is going to do it

746
00:23:56,000 --> 00:23:59,840
right and get that close, he don't mind

747
00:23:58,240 --> 00:24:01,440
giving a little weight stop or a big

748
00:23:59,840 --> 00:24:02,159
slide because he knows he's going to be

749
00:24:01,440 --> 00:24:04,480
pretty close.

750
00:24:02,159 --> 00:24:06,880
Yeah. Particularly with uh like we

751
00:24:04,480 --> 00:24:08,159
talked about with with the ability if

752
00:24:06,880 --> 00:24:09,440
you have a lighter weight animal, you

753
00:24:08,159 --> 00:24:11,600
can put more pounds, you get more roll

754
00:24:09,440 --> 00:24:13,600
back. So, to a buyer, it's probably more

755
00:24:11,600 --> 00:24:15,039
important to have an animal that's not

756
00:24:13,600 --> 00:24:17,120
going to be bigger. It's not like it's

757
00:24:15,039 --> 00:24:18,640
just going to there even in today's day

758
00:24:17,120 --> 00:24:20,240
and age or even more so in today's day

759
00:24:18,640 --> 00:24:22,080
and age where you're probably seeing

760
00:24:20,240 --> 00:24:23,520
more what used to be a seven weight is

761
00:24:22,080 --> 00:24:25,120
now an eight weight or a nine weight.

762
00:24:23,520 --> 00:24:27,200
You're seeing lots more

763
00:24:25,120 --> 00:24:28,640
bigger cattle genetics

764
00:24:27,200 --> 00:24:30,799
cheap feed

765
00:24:28,640 --> 00:24:32,320
rain all those different things have

766
00:24:30,799 --> 00:24:32,960
allowed for people to get there and you

767
00:24:32,320 --> 00:24:34,559
know what

768
00:24:32,960 --> 00:24:34,799
incentive is going to drive outcome.

769
00:24:34,559 --> 00:24:37,039
Yeah.

770
00:24:34,799 --> 00:24:38,559
So I mean if the guys incentivize and I

771
00:24:37,039 --> 00:24:40,000
mean I guess there's incentives and then

772
00:24:38,559 --> 00:24:41,760
disincentives

773
00:24:40,000 --> 00:24:43,039
uh to do things. So, if they're being

774
00:24:41,760 --> 00:24:44,240
rewarded, they're just going to continue

775
00:24:43,039 --> 00:24:45,919
to push that way.

776
00:24:44,240 --> 00:24:47,440
Ready to grab your piece of Texas?

777
00:24:45,919 --> 00:24:49,520
Whether you're buying, selling, or

778
00:24:47,440 --> 00:24:51,679
scouting out your next adventure, Texas

779
00:24:49,520 --> 00:24:53,120
Ranch Sales is your go-to. They know

780
00:24:51,679 --> 00:24:55,200
land, and they know how to get it in

781
00:24:53,120 --> 00:24:56,640
your hands. From massive cattle ranches

782
00:24:55,200 --> 00:24:58,400
to hunting land that stretches for

783
00:24:56,640 --> 00:25:00,320
miles, they've got what you're looking

784
00:24:58,400 --> 00:25:02,000
for. Their expertise and commitment to

785
00:25:00,320 --> 00:25:03,679
the land are what set them apart,

786
00:25:02,000 --> 00:25:05,520
helping you make informed decisions

787
00:25:03,679 --> 00:25:06,880
every step of the way. So, whether

788
00:25:05,520 --> 00:25:08,960
you're buying your first ranch or

789
00:25:06,880 --> 00:25:10,640
expanding your legacy, Texas Ranch Sales

790
00:25:08,960 --> 00:25:12,159
has got your back. Visit

791
00:25:10,640 --> 00:25:13,919
texasranchales.com

792
00:25:12,159 --> 00:25:15,120
today to get started on your ranching

793
00:25:13,919 --> 00:25:17,440
journey. Then head over to

794
00:25:15,120 --> 00:25:19,600
texasranchjournal.com to sign up for the

795
00:25:17,440 --> 00:25:22,080
exclusive quarterly magazine, Texas

796
00:25:19,600 --> 00:25:24,799
Ranch Sales. Land is more than property.

797
00:25:22,080 --> 00:25:26,320
It's your future.

798
00:25:24,799 --> 00:25:27,520
Yeah. As far as that goes, we kind of

799
00:25:26,320 --> 00:25:29,840
went through, you know, how to get a

800
00:25:27,520 --> 00:25:32,240
hold of a rep. We've gone through uh how

801
00:25:29,840 --> 00:25:32,799
that video process When do we video the

802
00:25:32,240 --> 00:25:35,120
cattle?

803
00:25:32,799 --> 00:25:36,480
When they come

804
00:25:35,120 --> 00:25:38,559
try to do it when you write the contract

805
00:25:36,480 --> 00:25:40,320
up. Most sometimes we'd have to do the

806
00:25:38,559 --> 00:25:42,640
contract over the phone because there's

807
00:25:40,320 --> 00:25:44,480
some deadlines. Um there's a big man

808
00:25:42,640 --> 00:25:47,039
standing right over here that likes the

809
00:25:44,480 --> 00:25:49,120
video done to be done early and often so

810
00:25:47,039 --> 00:25:52,000
he he he don't have to bug everybody and

811
00:25:49,120 --> 00:25:56,000
keep calling him. But um we but that

812
00:25:52,000 --> 00:25:58,080
video needs to be done at least three to

813
00:25:56,000 --> 00:25:59,520
two or three days after the deadline.

814
00:25:58,080 --> 00:26:01,520
I'm going to ask him. I'm going to fact

815
00:25:59,520 --> 00:26:03,440
check this so he don't shoot me. But you

816
00:26:01,520 --> 00:26:05,840
know the video can if you get in a

817
00:26:03,440 --> 00:26:07,279
crunch we can do it pretty fast. Well,

818
00:26:05,840 --> 00:26:09,120
we like to get that video on so we can

819
00:26:07,279 --> 00:26:10,559
get it up. We want to get it up online.

820
00:26:09,120 --> 00:26:12,240
We want to get it out there so people

821
00:26:10,559 --> 00:26:14,320
can see it. So, we really like all the

822
00:26:12,240 --> 00:26:16,799
videos to be in when the catalog's up.

823
00:26:14,320 --> 00:26:18,880
So, say deadlines on a Tuesday. Catalop

824
00:26:16,799 --> 00:26:20,640
goes up on a Thursday or Friday. So, if

825
00:26:18,880 --> 00:26:22,320
if you can have that video in two or

826
00:26:20,640 --> 00:26:25,600
three days after the deadline of the of

827
00:26:22,320 --> 00:26:27,039
the catalog, then the online catalog,

828
00:26:25,600 --> 00:26:29,120
that would be that would be best. So,

829
00:26:27,039 --> 00:26:30,720
then people can the buyers can get on

830
00:26:29,120 --> 00:26:32,320
there, search through there, and look at

831
00:26:30,720 --> 00:26:32,640
their look at the cattle they want to

832
00:26:32,320 --> 00:26:34,000
buy.

833
00:26:32,640 --> 00:26:35,600
Yeah. So they get to see that ahead of

834
00:26:34,000 --> 00:26:37,039
time and kind of plan through that. So

835
00:26:35,600 --> 00:26:39,039
that's another I mean there's probably

836
00:26:37,039 --> 00:26:40,880
another advantage to that. It's not like

837
00:26:39,039 --> 00:26:42,159
we're just walking across the catwalk,

838
00:26:40,880 --> 00:26:43,520
you know, looking at cattle that showed

839
00:26:42,159 --> 00:26:45,520
up that day. Somebody can kind of get in

840
00:26:43,520 --> 00:26:47,039
there and get a pre a predetermined plan

841
00:26:45,520 --> 00:26:48,559
on what they want to do as far as from a

842
00:26:47,039 --> 00:26:50,640
buyer standpoint.

843
00:26:48,559 --> 00:26:52,320
Um what other stuff you want to talk

844
00:26:50,640 --> 00:26:53,360
about as far as uh as far as that

845
00:26:52,320 --> 00:26:55,279
process goes?

846
00:26:53,360 --> 00:26:57,039
Nothing. Just you know, the filming deal

847
00:26:55,279 --> 00:26:59,039
is a big deal. How you make them look

848
00:26:57,039 --> 00:27:02,240
and and and how you film them and and

849
00:26:59,039 --> 00:27:04,000
the uh what's the word I'm looking for?

850
00:27:02,240 --> 00:27:05,520
the production of the film, I guess you

851
00:27:04,000 --> 00:27:07,279
could say, or how you quality of the

852
00:27:05,520 --> 00:27:08,080
film. The quality of that's the quality

853
00:27:07,279 --> 00:27:09,039
of the film.

854
00:27:08,080 --> 00:27:10,320
Yeah. You're not just going out there

855
00:27:09,039 --> 00:27:10,640
and shooting these things with iPhones,

856
00:27:10,320 --> 00:27:12,159
right?

857
00:27:10,640 --> 00:27:14,480
Oh, yeah. You are. Okay. Like them

858
00:27:12,159 --> 00:27:15,919
iPhones do great, but you you got to

859
00:27:14,480 --> 00:27:18,000
hold them right and you got to you got

860
00:27:15,919 --> 00:27:20,159
to make your settings right. Like Bing

861
00:27:18,000 --> 00:27:21,840
is a stickler on how you do it. And I

862
00:27:20,159 --> 00:27:23,919
love it because it makes the cattle look

863
00:27:21,840 --> 00:27:26,880
so much better. Turn that turn their

864
00:27:23,919 --> 00:27:28,559
phone sideways and just record away. But

865
00:27:26,880 --> 00:27:30,799
the separation in the top and the bottom

866
00:27:28,559 --> 00:27:32,159
and and how the cattle string out and

867
00:27:30,799 --> 00:27:33,840
where the sun's at. And

868
00:27:32,159 --> 00:27:35,120
I mean, you think about that. I mean, we

869
00:27:33,840 --> 00:27:36,880
watch our kids, our daughters take

870
00:27:35,120 --> 00:27:38,159
pictures and I mean, it makes when it

871
00:27:36,880 --> 00:27:39,679
seems like I always get on my wife

872
00:27:38,159 --> 00:27:41,120
because she'll take a picture of me like

873
00:27:39,679 --> 00:27:42,159
pointing the camera down and my legs

874
00:27:41,120 --> 00:27:44,480
look like they're real short and I'm

875
00:27:42,159 --> 00:27:45,440
like, I'm already short anyway.

876
00:27:44,480 --> 00:27:48,080
Come on, man.

877
00:27:45,440 --> 00:27:49,840
It's all it's all perception, right? So,

878
00:27:48,080 --> 00:27:50,799
imagine making those cattle look as good

879
00:27:49,840 --> 00:27:53,200
as they probably can.

880
00:27:50,799 --> 00:27:55,200
Yeah. And people call sometimes and you

881
00:27:53,200 --> 00:27:56,960
you'll film some cattle or send some

882
00:27:55,200 --> 00:27:58,720
cattle out there that are that are just

883
00:27:56,960 --> 00:28:00,880
kind of cattle. Well, they'll call you

884
00:27:58,720 --> 00:28:03,120
about them. You're like, I don't know.

885
00:28:00,880 --> 00:28:04,480
You might want to I don't know if them

886
00:28:03,120 --> 00:28:06,880
will fit you. What do you mean you don't

887
00:28:04,480 --> 00:28:08,159
know they'll fit me? Well, he said, I

888
00:28:06,880 --> 00:28:09,760
watched the video. The video is great. I

889
00:28:08,159 --> 00:28:11,200
said, yeah, the video is great. Cuz they

890
00:28:09,760 --> 00:28:11,600
did a really good job of filming them.

891
00:28:11,200 --> 00:28:13,600
Yeah.

892
00:28:11,600 --> 00:28:15,760
So, just I mean that that is one thing

893
00:28:13,600 --> 00:28:17,120
that that will change the factor of

894
00:28:15,760 --> 00:28:17,520
things is how good those guys look on

895
00:28:17,120 --> 00:28:18,640
the film.

896
00:28:17,520 --> 00:28:20,000
So, that's why it's important to make

897
00:28:18,640 --> 00:28:21,679
sure you're getting a hold of the rep to

898
00:28:20,000 --> 00:28:23,360
know. So then a guy, you know, he gets

899
00:28:21,679 --> 00:28:24,159
what you don't want him to get. You

900
00:28:23,360 --> 00:28:24,799
don't you don't want him to get

901
00:28:24,159 --> 00:28:25,919
catfished.

902
00:28:24,799 --> 00:28:26,799
Yeah. Exactly. Yeah.

903
00:28:25,919 --> 00:28:29,760
Yeah. So,

904
00:28:26,799 --> 00:28:32,480
but Well, awesome. Anything else?

905
00:28:29,760 --> 00:28:34,480
Oh, I don't know. I mean, maybe some the

906
00:28:32,480 --> 00:28:36,559
future markets. I mean, I guess you, you

907
00:28:34,480 --> 00:28:39,200
know, one one reason to use the video

908
00:28:36,559 --> 00:28:40,640
sell is so you can capture those, you

909
00:28:39,200 --> 00:28:43,600
know, when the market's up, market's

910
00:28:40,640 --> 00:28:45,600
good, either video sell or or LAX or or

911
00:28:43,600 --> 00:28:47,279
listing site. I mean, when this market's

912
00:28:45,600 --> 00:28:48,559
hot, let's let's contract cattle out. I

913
00:28:47,279 --> 00:28:50,640
mean, let's get some cattle sold for

914
00:28:48,559 --> 00:28:52,880
fall. the the way this market is right

915
00:28:50,640 --> 00:28:54,559
now. I mean, it's it's unprecedented.

916
00:28:52,880 --> 00:28:56,799
Even though we've had a couple down days

917
00:28:54,559 --> 00:28:58,640
here, but it's still higher than any of

918
00:28:56,799 --> 00:29:00,000
us have ever seen it. So, why not

919
00:28:58,640 --> 00:29:02,159
forward contract some of them cattle?

920
00:29:00,000 --> 00:29:04,880
And that's the ability that that selling

921
00:29:02,159 --> 00:29:06,880
cattle on video or or or forward

922
00:29:04,880 --> 00:29:09,600
contracting cattle. That's the ability

923
00:29:06,880 --> 00:29:11,039
that that we like and we'll give. So,

924
00:29:09,600 --> 00:29:13,120
yeah. So, I mean, that's a good point

925
00:29:11,039 --> 00:29:14,320
and we got what to touch on there. So, I

926
00:29:13,120 --> 00:29:16,240
mean, I've got some clients out there

927
00:29:14,320 --> 00:29:18,480
that are running cattle on grass and

928
00:29:16,240 --> 00:29:20,399
they traditionally would buy the cattle

929
00:29:18,480 --> 00:29:21,919
wherever they buy them from. They kick

930
00:29:20,399 --> 00:29:23,360
them out on grass and then they're going

931
00:29:21,919 --> 00:29:25,679
to run them cattle as long as they can.

932
00:29:23,360 --> 00:29:26,720
So, let's say Labor Day, right? Um, if

933
00:29:25,679 --> 00:29:28,480
we're in the north, they're going to run

934
00:29:26,720 --> 00:29:29,840
them cattle out there on Labor Day and

935
00:29:28,480 --> 00:29:31,279
then they traditionally just haul them

936
00:29:29,840 --> 00:29:33,279
straight into the sail barn during that

937
00:29:31,279 --> 00:29:35,120
time period. Um, you know, one thing

938
00:29:33,279 --> 00:29:37,679
that I've really tried to encourage guys

939
00:29:35,120 --> 00:29:39,039
of is there's a couple different ways,

940
00:29:37,679 --> 00:29:41,840
and we'll go through this in the next

941
00:29:39,039 --> 00:29:43,440
episode, to manage risk on those cattle.

942
00:29:41,840 --> 00:29:45,279
One of them's physically selling the

943
00:29:43,440 --> 00:29:47,840
animal, one of them's using the product

944
00:29:45,279 --> 00:29:49,520
like LRP to protect it, and then one of

945
00:29:47,840 --> 00:29:49,840
them is just using the futures market.

946
00:29:49,520 --> 00:29:52,159
Yeah.

947
00:29:49,840 --> 00:29:53,600
Well, so in today's world, the LRP is 13

948
00:29:52,159 --> 00:29:54,799
weeks away, so we can't even get to

949
00:29:53,600 --> 00:29:57,679
Labor Day right now.

950
00:29:54,799 --> 00:29:58,799
Uh you get to uh futures market's so

951
00:29:57,679 --> 00:30:00,640
volatile to where you're going to have

952
00:29:58,799 --> 00:30:02,159
all this margin exposure and then the

953
00:30:00,640 --> 00:30:04,480
other ones forward contracting the

954
00:30:02,159 --> 00:30:06,159
cattle in the physical way. Um so I try

955
00:30:04,480 --> 00:30:07,760
to encourage our guys to go, you know

956
00:30:06,159 --> 00:30:10,159
what, let's get the cattle out there and

957
00:30:07,760 --> 00:30:11,760
get them sold. Well, that what some of

958
00:30:10,159 --> 00:30:13,600
them guys that do that what you're

959
00:30:11,760 --> 00:30:16,799
talking about and and they're not sure

960
00:30:13,600 --> 00:30:18,240
about the the rain or or whatever. My my

961
00:30:16,799 --> 00:30:19,520
suggestion to them and what I tell them

962
00:30:18,240 --> 00:30:20,960
guys, okay, let's don't sell all of

963
00:30:19,520 --> 00:30:23,520
them.

964
00:30:20,960 --> 00:30:24,080
Let's go in there and let's sell 75% of

965
00:30:23,520 --> 00:30:26,880
them.

966
00:30:24,080 --> 00:30:28,640
That way, if you do have to come early,

967
00:30:26,880 --> 00:30:30,480
you can come early with some of them and

968
00:30:28,640 --> 00:30:32,480
you can stretch it out. If you want to

969
00:30:30,480 --> 00:30:34,480
come late, you can come late or sell 50%

970
00:30:32,480 --> 00:30:35,760
of them. Cover hedge some cover

971
00:30:34,480 --> 00:30:37,760
something. Let's cover some of your

972
00:30:35,760 --> 00:30:39,679
risks some point some way or another

973
00:30:37,760 --> 00:30:41,520
because you can if you'll just sell part

974
00:30:39,679 --> 00:30:42,559
of them you can manage that a lot better

975
00:30:41,520 --> 00:30:43,840
than just having

976
00:30:42,559 --> 00:30:45,760
Well, you're never all wrong.

977
00:30:43,840 --> 00:30:47,039
No, you're not. So, and

978
00:30:45,760 --> 00:30:49,039
that's our biggest fear, right?

979
00:30:47,039 --> 00:30:50,720
Exactly. So,

980
00:30:49,039 --> 00:30:52,240
what what's it what's it hurt to get

981
00:30:50,720 --> 00:30:53,919
capture some of this good market cuz

982
00:30:52,240 --> 00:30:54,880
they'll make money right now?

983
00:30:53,919 --> 00:30:57,200
It's unbelievable.

984
00:30:54,880 --> 00:30:58,720
So, that's what I suggest. And if

985
00:30:57,200 --> 00:31:00,159
they're nervous about being able to keep

986
00:30:58,720 --> 00:31:01,600
them long enough or not, don't let's

987
00:31:00,159 --> 00:31:02,080
don't sell all of them. Let's sell part

988
00:31:01,600 --> 00:31:03,520
of them.

989
00:31:02,080 --> 00:31:04,720
Yeah. Yeah, I was driving in here a

990
00:31:03,520 --> 00:31:06,559
little bit ago and I was talking to one

991
00:31:04,720 --> 00:31:07,919
of my clients and his his they were

992
00:31:06,559 --> 00:31:10,000
talking about selling cattle early like

993
00:31:07,919 --> 00:31:11,520
fat cattle, right? And so, um, they're

994
00:31:10,000 --> 00:31:14,320
getting bid on the cattle. They weigh,

995
00:31:11,520 --> 00:31:16,399
you know, what what what weigh 1300 now.

996
00:31:14,320 --> 00:31:18,559
What used to be big is now small, right?

997
00:31:16,399 --> 00:31:20,880
It's amazing how perception changes. But

998
00:31:18,559 --> 00:31:22,399
he made this most simple comment. And

999
00:31:20,880 --> 00:31:24,880
the most simple comment, this is

1000
00:31:22,399 --> 00:31:26,960
65-year-old man that says, "My dad

1001
00:31:24,880 --> 00:31:29,200
always told me you won't ever go broke

1002
00:31:26,960 --> 00:31:31,520
taking a profit." Right? And right now

1003
00:31:29,200 --> 00:31:33,360
in our world, we have the we have the

1004
00:31:31,520 --> 00:31:35,600
luxury that these cattle are extremely

1005
00:31:33,360 --> 00:31:37,440
profitable. Um, use all the tools that

1006
00:31:35,600 --> 00:31:39,200
you have available to you. To some

1007
00:31:37,440 --> 00:31:41,519
people, futures markets work. Some

1008
00:31:39,200 --> 00:31:44,640
people LRP works and some people

1009
00:31:41,519 --> 00:31:46,080
physical selling the market works. Um,

1010
00:31:44,640 --> 00:31:47,360
again, I've tried to encourage a lot of

1011
00:31:46,080 --> 00:31:50,880
my guys, hey, you know, they're like,

1012
00:31:47,360 --> 00:31:52,320
what do I do? Um, selling them just

1013
00:31:50,880 --> 00:31:53,840
hauling them straight into town right

1014
00:31:52,320 --> 00:31:56,880
now. You're giving up weight.

1015
00:31:53,840 --> 00:31:59,600
Yeah. um the network to trade the cattle

1016
00:31:56,880 --> 00:32:01,440
out front uh is is you don't necessarily

1017
00:31:59,600 --> 00:32:03,360
have lots of bids on them, but you guys

1018
00:32:01,440 --> 00:32:04,799
offer the luxury of putting the cattle

1019
00:32:03,360 --> 00:32:05,440
out there and picking your future

1020
00:32:04,799 --> 00:32:05,760
delivery date.

1021
00:32:05,440 --> 00:32:07,279
Yeah.

1022
00:32:05,760 --> 00:32:08,159
What's the furthest you've sold cattle

1023
00:32:07,279 --> 00:32:09,840
out?

1024
00:32:08,159 --> 00:32:11,840
Sold some cattle in January. We got some

1025
00:32:09,840 --> 00:32:13,679
cattle traded in January.

1026
00:32:11,840 --> 00:32:14,559
So they're sell you're selling them now,

1027
00:32:13,679 --> 00:32:17,200
delivering them January.

1028
00:32:14,559 --> 00:32:19,440
So 6 months away from now. Yep. So

1029
00:32:17,200 --> 00:32:21,120
all right, good. Uh as far as uh I feel

1030
00:32:19,440 --> 00:32:23,600
like we covered quite a bit here today.

1031
00:32:21,120 --> 00:32:25,679
Uh if you guys have any questions, um

1032
00:32:23,600 --> 00:32:27,200
there should be a QR code on the screen.

1033
00:32:25,679 --> 00:32:28,960
Uh you can submit any of the questions

1034
00:32:27,200 --> 00:32:31,279
that you like and Ty and I will respond

1035
00:32:28,960 --> 00:32:33,600
to you. Probably more so Tai in this

1036
00:32:31,279 --> 00:32:35,919
topic. Um if you got any market stuff,

1037
00:32:33,600 --> 00:32:38,240
definitely uh Ty probably answer that

1038
00:32:35,919 --> 00:32:40,240
one better than I could also. But uh we

1039
00:32:38,240 --> 00:32:42,640
appreciate you guys joining us today on

1040
00:32:40,240 --> 00:32:44,320
this We Live It podcast. Uh if you guys

1041
00:32:42,640 --> 00:32:47,600
have any questions, like I said, uh

1042
00:32:44,320 --> 00:32:49,440
submit on that QR code, like the link,

1043
00:32:47,600 --> 00:32:52,080
there's a link at the bottom. uh like

1044
00:32:49,440 --> 00:32:53,600
and subscribe. Uh forward this on, share

1045
00:32:52,080 --> 00:32:55,360
it. If you're somebody that wants to be

1046
00:32:53,600 --> 00:32:57,200
on here uh and you and you want to get

1047
00:32:55,360 --> 00:32:59,360
your get your voice out, reach out to

1048
00:32:57,200 --> 00:33:03,159
us. We can do that as well. Uh thank you

1049
00:32:59,360 --> 00:33:03,159
guys. Have a great one.

1050
00:33:04,399 --> 00:33:09,279
B would die. So we battling