In this episode, our guest host Sergey Ross sat down with Ramli John from Product Led Growth to discuss the biggest user onboarding myths.
Show Notes
Highlights:
- Why onboarding is a critical part of your customer experience
- The significance of establishing a cross-functional onboarding team
- What is the EUREKA framework
- How to transition from free to paid and offering more ‘free’ in your product.
About Ramli:
Ramli John is well known in the Toronto ecosystem as a demand gen marketer. A product growth marketer with over 10 years of experience, he runs a successful podcast as the founder and host of the Growth Marketing Today and Managing Director at Product Led Institute.
Before this, Ramli started as a full stack developer and a data analyst and now he helps product-led companies convert more free trial users into lifelong customers.
He also just launched his new book about user onboarding and customer activation – EUREKA, be sure to check that out.
You can get the first chapter for free @ https://productled.com/eureka
What is Product Innovation Series with Aram Melkoumov?
Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product.
The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.