Dark Social: What Is It, How Can It Be Measured and How Does It Work?

How buyers acquire information about products and services varies greatly, especially in the B2B market.

Traditional analytics tools are becoming increasingly difficult to track web traffic and social engagement on social media platforms like TikTok as they continue to gain popularity.

So what is Dark Social? How does it impact your agency's buyers' journey?

Show Notes

On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.

Topics discussed in the episode:

• The story behind Zen Media's and ZenPilot's name
• Zen Media's journey
• What is dark social?
• How dark social works and 
• How dark social impacts your buyers' journey
• What the b2b buying journey looks like

Presenting Sponsor: ZenPilot

Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.

ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

So, what are you waiting for?

Go to zenpilot.com to learn more.

Resources mentioned in this episode:

• Zen Media Website
• Shama Hyder Website
• Shama Hyder's LinkedIn
• The Zen of Social Media Marketing
  
  

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What is Agency Journey?

How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?

How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?

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Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.

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