Experience Builders

Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips! 

Time Stamps
  • 00:58 - Episode Intro
  • 02:26 - The Importance of Social Media for Businesses
  • 03:22 - LinkedIn's Growing Influence
  • 04:58 - Creating Effective LinkedIn Content
  • 14:12 - The Value of Sharing and Reposting
  • 17:14 - Guidelines for Creating Original Content
  • 17:55 - Case Study: Small Business Owner on LinkedIn
  • 26:46 - Contrarian Opinions and Content Pillars
  • 28:09 - Balancing Personal and Professional Content
  • 31:18 - Effective Posting Strategies
  • 33:36 - Engagement Tactics and Value Creation
  • 37:50 - Humanizing Your Brand
  • 41:50 - Episode Takeaways
  • 42:39 - Avoiding Social Media Pitfalls
  • 45:18 - Leveraging LinkedIn Video
  • 47:05 - Final Thoughts and Takeaways

Snippets from the Episode
  • "You need to make sure that you optimize the medium for the channel." - Khalil
  • “You want to talk to people. You don't want to talk to companies. So talk like you're talking to people.” - Khalil
  • “I think, it’s [LinkedIn] the gold standard of business social media portals.” -Chris

Resources

More from Chris

More from Khalil

What is Experience Builders?

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic.

We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more.

With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.