{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Introduction and context from Anthony Kennada.\r",
      "startTime": 0,
      "endTime": 435.21
    },
    {
      "title": "- Definition and evolution of becoming a media company.\r",
      "startTime": 435.21,
      "endTime": 735.21
    },
    {
      "title": "- The importance of building an audience and brand-oriented marketing.\r",
      "startTime": 735.21,
      "endTime": 1035.21
    },
    {
      "title": "- Discussion on content production and budget constraints.\r",
      "startTime": 1035.21,
      "endTime": 1335.21
    },
    {
      "title": "- Community building and its significance in B2B marketing.\r",
      "startTime": 1335.21,
      "endTime": 1700.88
    },
    {
      "title": "- The relationship between audience and community in marketing strategies.\r",
      "startTime": 1700.88,
      "endTime": 2000.88
    },
    {
      "title": "- Efficient growth strategies and the role of organic growth.\r",
      "startTime": 2000.88,
      "endTime": 2300.88
    },
    {
      "title": "- Building an audience from scratch and effective distribution strategies.\r",
      "startTime": 2300.88,
      "endTime": 2600.88
    },
    {
      "title": "- Overcoming challenges in the current economic climate.\r",
      "startTime": 2600.88,
      "endTime": 2900.88
    },
    {
      "title": "- Reflection on past marketing mistakes and learning from them.\r",
      "startTime": 2900.88,
      "endTime": 2955.31
    },
    {
      "title": "- Discussion on category creation and its impact.",
      "startTime": 3200.88,
      "endTime": 2955.31
    }
  ]
}