Insiya Jafferjee, co-founder and CEO of
Shellworks, on building a material that performs like plastic but composts like food, why she’s convinced she can take on a $600 billion industry, and why early adopters are critical to her sales strategy. Recorded live in London.
Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of
Standard Deviation, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.
This episode was recorded live at a breakfast event in a beautiful space by the Thames.
Guest: Insiya Jafferjee, co-founder and CEO, Shellworks
Recorded live at Huckleberry Westminster, London, spring 2026
More:
www.producingwithoutdestroying.com Produced by
Sound Made Public. Thanks to Tania Ketenjian, Christine Driscoll, and Kristin Mueller.