How do you create a successful transformation when markets are unstable and business changes are inevitable?
Brad's Deals re-imagined their content technology and created a new world that the content teams had to adapt to... And then the market conditions turned and the whole company had to adapt again. In this episode, hear from Director of Software Engineering
Keith Mazanec about the lessons he's learned for creating change while building trust through turbulence.
Timestamps:
1:00 Why content is the lifeblood of Brad's Deals
1:28 The challenge that led the company to re-imagine their content technology
4:25 Why initially there was fear amongst the content team
5:08 How Keith helped to change the mindset inside the organization and build confidence
6:39 A challenging year
07:04 Rebuilding trust after layoffs
07:53 The importance of writing everything down
8:23 Planning for business continuity