Designing Multilingual Conversational AI: Prompt Engineering
In this episode of the CDI Expert Series: Unprompted, we sit down with Greg Bennett, Head of Prompt Engineering at ZEALS, to explore the evolution from conversation design to prompt design. Drawing on nearly a decade leading AI language strategy at Salesforce, Greg shares a unique perspective on how the field is shifting, from crafting scripted interactions to orchestrating intelligent, agentic systems powered by LLMs.We dive into the role of “taste” in AI design, the balance between creativity and scientific rigor, and the importance of building culturally aware systems in a multilingual, global context. Greg also reflects on his experience working with AI in Japan, highlighting how cultural nuance, context, and adaptability are becoming essential skills for designers shaping the next generation of AI experiences.
This episode explores:
- The evolving journey from conversation designer to prompt designer
- The tension between declarative and generative AI
- Lessons from multilingual AI development and why cultural context matters
- Developing intuition and a high bar for quality
- Balancing scientific rigor with creativity in AI system design
- Building and managing LLM-powered systems responsibly
- Emerging approaches to AI regulation and cultural adaptation
- The skills and mindsets designers need to stay relevant in an AI-driven future
This episode offers a deeply human perspective on what it means to design and lead in the age of intelligent language models. So after listening, the question becomes: how do you design AI systems that balance structure and creativity, while remaining culturally aware, responsible, and impactful?
Contact Us
Thanks for tuning in to Unprompted, for more practical lessons, and behind-the-scenes stories, exclusive events, and candid insights, visit our website or follow us on your favorite social platform.
Follow us on social media:
X (formerly Twitter): https://x.com/CDInstitute_
Instagram: https://www.instagram.com/Conversation_Design_Institute/
Facebook: https://www.facebook.com/ConversationDesignInstitute/
Find out more:
Website: https://www.conversationdesigninstitute.com
Connect with us:
LinkedIn: https://www.linkedin.com/company/conversation-design-institute
Greg Bennett
What is Unprompted?
Welcome to Unprompted, a conversation series by the Conversation Design Institute, where we explore the craft, the practice, and the future of conversational AI with the people shaping it.
Learn directly from global leaders, designers, and researchers who are shaping the future of Conversational AI. Each episode of Unprompted brings candid insights, practical lessons, and behind-the-scenes stories from the people building today’s most impactful AI experiences.