Blakely and Jordan have built SaladSprinkles into a distinctive category-creating CPG brand, launching sprinkle-sized rice puffs that are replacing croutons with their #NoMoreCroutons positioning. Within their first year, they successfully launched three SKUs, built customer loyalty, and exhibited at major trade shows while bootstrapping their growth.
🔧 Category Creation Framework - Step-by-step process for identifying and validating white space in established markets
📊 Multi-SKU Launch Strategy - Systematic approach to determining optimal product variety without operational chaos
🤝 Co-Manufacturing Management - Framework for evaluating and managing specialty food production partners
⚙️ Bootstrap Trade Show Strategy - Tactical approach to maximizing trade show ROI on limited budgets
📈 Customer Education Playbook - Methods for building awareness when creating new product categories
🎯 DTC to Retail Transition - Operational frameworks for scaling from direct-to-consumer into retail partnerships
Whether you're launching an innovative product in an established category or creating an entirely new market segment, Blakely and Jordan's frameworks will help you validate, launch, and scale category-creating products.
Perfect for: Early-stage CPG founders, specialty food entrepreneurs, category innovators, bootstrap-growth operators
Guest: Blakely and Jordan - Co-founders, SaladSprinkles™
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
What is Commerce is Chaos?
Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?
Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.
Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.