In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the top 10 reasons for underperforming subscription revenue for news and magazine publishers. They discuss several common issues such as the inefficacy of free registrations on paid subscription pages, the importance of visible and easily accessible subscription buttons, the issue of too many checkout fields causing friction, the negative impact of redirects to subdomains, the necessity of integrating Apple and Google Pay, and the drawbacks of having numerous plan options.
Additionally, they emphasize the importance of capturing email addresses through free registrations, the impact of newsletter frequency on driving traffic and conversions, and the detrimental effects of pop-ups on critical pages.
Lastly, the discussion highlighted the importance of having a fast website, avoiding too many free views, and considering bulk subscriptions as an advanced sales strategy.