[Ep503] Attention Economy

This week, we talk about localized trailers, mundane tasks, and ads. In the attention economy, ads are tricky beasts. They’re expensive, algorithm-driven, and rarely pay off. But when they work, they can boost visibility and create momentum critical for a game’s success. It’s all about strategic spikes rather than an ongoing burn.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam Wishlist: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

Closed Beta Sign-up: Playtest Application

00:22 Intro

00:41 Thanks to our supporters! (https://moneygrab.bscotch.net)

01:00 Crashlands 2 Update

18:17 Localized Trailers

26:42 Global Game Jam

34:54 Jumpylumpa Leapylow: What is your favorite mundane task?

43:33 Mimmabip Gourkee: Will you be running ads for crashlands 2?

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [e-mail], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★

What is Coffee with Butterscotch: A Game Dev Comedy Podcast?

Coffee with Butterscotch is the hilarity-filled official podcast of award-winning video game studio Butterscotch Shenanigans, best known for its smash hit Crashlands. Grab a drink and tune in every week to learn how video games are made and sold, our take on building a small company from scratch, and how to be an unstoppable problem-solving machine. Got a question you want answered on the podcast? Ask us at https://podcast.bscotch.net