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On this episode of the Sales Transformation Podcast with Collin Mitchell, he's joined by Ethan Buete, Chief Evangelist at BombBomb, author of many books, and former VP of Marketing in Colorado Springs.
They talk about a number of things that can help grow a salesperson in terms of improving video emails and making it a form of connection that is way more personalized. Not only that, they geek out on how important the movement Ethan is trying to create with his peers is, what's the movement about? Listen on to understand more of Ethan and what he's all about!
HIGHLIGHTS
01:19 How it all started for Ethan and how he transitioned to his new position which is Chief Evangelist at BombBomb
10:55 How to NOT miss an opportunity in terms of video emails
22:44 The "Holy Grail" and debunking it in the world of sales
35:00 The default go-to is not good enough, Ethan explains what it is and why
43:50 How to contact and connect with the movement Ethan and his team is trying to do
QUOTES
12:19 "Whether it's someone you've never met, like you and I call going back and forth before we got on this call. I don't know when I'll meet you in person. I hope to one day, but in the meantime, I still feel like I know you, and whenever we do meet, I'm going to feel. Like we've already met. I've had that happen so many times with people."
19:50 "One line of text minimum to compel them to play the video. It's either a promise of value, something fun and provocative, a reason to click to play. And then when line underneath the video to drive the call to action just to make it more approachable. But don't just send a video for them to watch it but give them a reason to watch it."
23:25 "Stepping out from your cloak of digital anonymity and presenting yourself and being who you are and introducing yourself to other human beings as we would at any kind of a social function"
30:38 "The machines know that that person 14 times through their behavior said, 'I don't care what this person has to say...' So the person has made that decision, but the machines are going to increasingly choke your opportunities to reach that type of person ever again in the future. And if you're blind to that, you are not set up for success tomorrow."
39:21 "We need to start thinking about the people before we design all these things. If it's designed to serve them. The last thing I do draw out is the relationship between environmental pollution and digital pollution. And I'll end on this kind of back and forth between the two, just as poisoning our air, water, and soil. We're poisoning ourselves."
Learn more about Ethan in the links below:
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!