The Business of Freelancing

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Show Notes

Episode Summary
We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links
Guest
Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:
  • Hybrid revenue models that blend digital products with services,
  • Writing and publishing books that have generated in excess of $100,000 in direct revenue,
  • Using publishing to cultivate a strong point of view, expertise, and authority
  • Small-scale research.
Panelists
  • Erik Dietrich
  • Reuven Lerner
Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:
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What is The Business of Freelancing?

If you're a freelancer, then you're not just an expert in your field. You're also a business owner, responsible for everything from bookkeeping to marketing to customer satisfaction to business development.

On the Business of Freelancing, our panel of experienced freelancers discuss the issues that they have encountered while building up their business — and give you practical, actionable advice to take your career to the next level. We also invite expert guests to provide their opinions and perspectives on how you can better succeed in your freelance career.