Behind the Scenes: Consumer Product Marketing | SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed. Tune in to hear their GTM strategy, how they marketed to multiple audiences, kept their messaging and positioning relevant, and ultimately took a stance to solve a clear pain point - artists wanting to get paid fairly.

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What is Behind the Scenes: Consumer Product Marketing ?

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.