Episode 46: How to Screen Your Opportunities with Eleanor Beaton

Show Notes

How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line.

Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, and dig down into niching – how to know when it is time to narrow your focus, and the bliss and pain of executing on this strategy.

We'll discuss CEO time and what it is, as learn what a 'Jewel Business' is and why you want one! (HINT: 30% open time for the founder is one of the foundation pieces)

Creators and Guests

Host

Wendy Brookhouse

The Financial Planner for ambitious growth oriented Entrepreneurs

Editor

Shaun Whynacht

I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.