Supercool

Resale has become more than a sustainability initiative. For billion-dollar brands like Patagonia, Levi's, and Michael Kors, it's become core business strategy.

In this episode, Josh Dorfman talks with Terry Boyle, CEO of Trove, the platform helping leading fashion and apparel brands launch and grow their own resale businesses.

Terry explains why resale is gaining momentum for reasons that go well beyond climate impact. Done right, it attracts new customers, improves margins, creates revenue from products already in circulation, and gives brands greater control over inventory and supply chains.
He also shares how Trove has evolved from operating warehouses into a software platform that enables brands to build resale programs across products, markets, and sales channels.

For Terry, the environmental benefits of resale are real. But they're not what gets the deal done. The strongest case for resale is the business case.

Show Notes:

Guest: Terry Boyle, CEO

Company: Trove


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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.