Jimmy Purdy is joined by seasoned transmission specialist Larry Bloodworth for an in-depth discussion on the critical aspects of modern auto repair and business management. This episode delves into the significant challenges of working with newer, cleaner vehicles, confronting parts supply issues, and adapting to the rapid advances in automotive technology.
With a deliberate focus on the nuances of accurate job estimations in a fluctuating market, Larry shares his refined process, which takes into account the complex nature of today's transmission work and the necessity of embracing digital marketing over outdated methods. The conversation turns to strategies for ensuring profitability while maintaining ethical pricing, addressing the realities of the flat rate system, and the delicate balance between hands-on repairs and effective business operation.
00:00 Continuous learning is essential for accurate estimates and profit.
10:39 Adapting specialty shop to changing transmission demands.
14:57 Reducing parts profit with heavy transmission repairs.
20:56 Google Adwords, marketing, and staying updated are crucial.
25:35. I hated European jobs and charged high estimates.
27:59 Negative reviews due to high price estimates.
37:04 Challenges with remanufacturing and parts availability.
43:58 Evaluate, incentivize, and compensate based on productivity.
49:38 Negotiate pay, set expectations, and ensure productivity.
54:23 Stay on top of the internet and Adwords.
58:26 Focus on broadening services to increase business.
01:01:20 AdWords is targeted locally, has an expanded radius, and calls everywhere.