He Wrote The Copy Behind 9 Figures. He Learned To Code Last Year

Pedro Jerez has written the copy behind nine figures of revenue and led growth at multiple eight figure companies, the largest of them from zero to $60M in three years. A little over a year ago he watched one video late at night and started vibe coding a landing page. He is now building AI native software. He is also the reason I started. I walked out of his house and did not sleep for two weeks. This is the whole conversation: how he decides what to build, the one question he uses to position anything, the memory architecture he had to invent so his agents stopped breaking his code, and the honest version of confidence he runs on, which is not "I can do this" but "I can learn this in time not to look stupid." Start here: https://bledsoe.life/start 0:00 Cold open 0:46 Who Pedro is, and why Mike wanted him on 6:06 One video, late at night, and the intimidation was gone 9:11 You don't know what you don't know until you're in the game 12:01 Don't tell the agent to fix the bug 17:56 Before AI the idea had to shrink. Now it expands 22:08 There is nothing in your way except you 24:40 I believed I could learn it in time not to look stupid 26:40 Elon read a book about rockets 31:06 He walked away from a million dollar run rate 37:33 Loving a product and using it daily are different businesses 43:15 Two friends broke his product in 15 seconds 44:06 Positioning and product-market fit are not the same question 45:56 5-Hour Energy named a moment nobody had named 47:53 Right product, right time. That's the whole test 53:39 Ted: speed scores once, routes score every time 55:33 The memory architecture ladder 62:13 The dependency map, and keeping it current 65:31 A buyer will look at this before they buy you 66:48 Planning versus execution, and his actual ratio 73:10 Ted: when do you know you've painted your last stroke? 75:52 Five months of work on the first seven days 77:40 There is no world where you can be behind Pedro is building Cochi. Waitlist at https://cochi.coach Instagram and LinkedIn: @pedroajerez #aibuilders #positioning #productmarketfit #founders

What is Full Stack Founders?

For operator-founders building for the AI era.

Mike Bledsoe and Ted Phaeton host. Mike's been an entrepreneur for 19 years: Navy veteran, built CrossFit gyms, Barbell Shrugged, a SaaS product for operators, and now consults operators rebuilding their businesses around AI. Ted's earlier on the path. Part of the show is Mike mentoring him through the conversation in public. The rest is keeping the audience up to speed on what AI is actually doing to the game in real time.

When there are guests, they're operators worth having in the room. When there aren't, Ted drives the questions. Usually the ones most operators won't ask out loud. They walk through the work together.

Most business podcasts are entertainment for operators pretending to build something. This one is for the ones actually building.

No guru energy. No performance. Two operators thinking out loud about what ownership actually requires now.

New episodes every Monday.