How and why to use stories with prospective clients.
Show Notes
How and why to use stories with prospective clients.
Talking Points
- How to remember your war stories
- The value of sharing stories in the sales process
- Where to look for story triggers
- How to use your values to test your stories
- Credentials vs stories
- How to prepare stories for client meetings
- Why you shouldn't memorize your stories (and when you should)
##Quotables:
-“If someone wanted an arrogant cowboy, that would be the perfect story to tell.”—RM
-“It’s going to push away people who would create a disastrous project anyway.”—JS
-“Really good stories are sticky.”—JS
-“Lists of credentials can help narrow the field. Your story takes you to the next level.”—RM
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