On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry.
Susan Barnes has more than 20 years of journalism experience and writes for multiple outlets including USA Today, Food and Wine, Garden and Gun, Travel + Leisure - just to name a few. She writes about travel, lifestyle, food and beverage.
Ashlee Fechino is the founder of the Happiness Function, which is a travel outlet she started to inspire happiness through travel and outdoor recreation in the U. S. She's also a nationally syndicated travel writer.
On this episode, we discuss multiple topics:
· How our guests got into travel writing and what it’s like as a career.
· The dos and don’ts of pitching travel journalists.
· What qualities make for a great press trip.
· How to get coverage in some of the travel industry’s biggest outlets.
· Trends in the rise of wellness travel.
What is Ms. InterPReted?
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.