Inside Duke University’s famous CMO Survey
This podcast will:
• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis
• Examine marketing’s crucial role in leading businesses through the pandemic
What is CIM Marketing Podcast?
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.