CIM Marketing Podcast

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Summary

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis
• Examine marketing’s crucial role in leading businesses through the pandemic

Show Notes

Inside Duke University’s famous CMO Survey
 
This podcast will:
 
• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis 
• Examine marketing’s crucial role in leading businesses through the pandemic
 
Find out more
 
Look further into the CMO Survey at cmosurvey.org/results
 
Host: 
Ben Walker, Head of Media, LID Business Media
 
Guests: 
Professor Christine Moorman, Fuqua School of Business, Duke University
 
Gemma Butler, Director of Marketing, CIM
 
Recorded: Thursday 2 July 2020 17:30 BST

What is CIM Marketing Podcast?

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.