CIM Marketing Podcast

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis
• Examine marketing’s crucial role in leading businesses through the pandemic

Show Notes

Inside Duke University’s famous CMO Survey
 
This podcast will:
 
• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis 
• Examine marketing’s crucial role in leading businesses through the pandemic
 
Find out more
 
Look further into the CMO Survey at cmosurvey.org/results
 
Host: 
Ben Walker, Head of Media, LID Business Media
 
Guests: 
Professor Christine Moorman, Fuqua School of Business, Duke University
 
Gemma Butler, Director of Marketing, CIM
 
Recorded: Thursday 2 July 2020 17:30 BST

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.