Vibe Marketing

Craig will be the first to admit it: for 17 years, his business partner did all the networking while he stayed back at the office. This year he decided to fix that, and one of the first people he met was Caleb Paull, a guy who went from panic attacks in the parking lot to coaching business leaders on how to build real relationships. In this episode, Caleb hands over the playbook.
What we cover:
  • Why "I'm going to meet good people" isn't a networking goal (that's just socializing, and you can do that at Target)
  • The before, during, and after game plan that turns events into actual results
  • Retiring "what do you do?" and asking "what's exciting you lately?" instead
  • The LinkedIn intro message that gets replies: lead with common ground, ask for 10 minutes, skip the pitch
  • The parking lot text: how to lock in the follow-up before you even leave the event
The One Thing: Ask better questions. Better questions create stronger conversations, stronger conversations build real connections, and real connections compound into a community that attracts opportunity instead of chasing it. You can start doing this at your very next event.
Caleb Paull is Founder & CEO of The VIP Co. in Orlando, where he helps professionals build their networks and personal brands with intention.
Connect with Caleb:

What is Vibe Marketing?

Two people – Craig Brooks and Caitlin Smith – who do the work every day (one in brand design, one in marketing) dig into the real questions business owners are asking, with honesty about what actually moves the needle.