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Robby Fowler:  Hi, I'm Robby Fowler
andWin number 1: Something to try.

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Each week, solopreneurs and entrepreneurs
like you discover something to

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try, apply, ponder, and relate to.

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You can get this four WINS newsletter in
your inbox by signing up at robbyf.com.

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That's R-O-B-B-Y f.com.

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And you can access any links or visuals
in this issue or explore past issues on

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my substack at RobbyFowler.substack.com.

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Lastly, I recently published the first
post in a new section on my substack

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called Biblepreneur, where I explore how
scripture shapes the life and business

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of solopreneurs and entrepreneurs.

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If you're intrigued by the
possibility of blending faith

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in business, go check it out.

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No obligation, just an invitation
for those who are interested.

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A special note, if you're signed
up for other things from me, please

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note that the new Biblepreneur
section is a separate subscription.

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Now here's today's issue of the four wins.

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The 4 Wins, Issue 238.

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Win number 1: Something to try.

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You've planned the event for your
small community or mastermind

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meetup, dates set, venue booked,
registration sent, agenda, locked in.

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Just when you think the hard
part is behind you, the flood

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of emails and messages begins.

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Where's the closest parking?

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What Airbnbs are walkable?

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Are there any coffee shops around?

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Food recommendations?

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Were coming in early.

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Suddenly, you're no longer a marketing
consultant or executive coach.

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Your prince of an event kissed
you and turned you into a frog.

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I mean full-time concierge.

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MapScroll turns you back into
a princess with a prompt.

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Enter a prompt describing what
you want, like the highest rated

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coffee shops in uptown Dallas.

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Then refine the resulting
map any way you want.

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Publish and share that with attendees.

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You look like the hostess with
the mostess having thought about

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everything next, cut to you.

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Sipping a drink by the pool
the day before your event.

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MapScroll is a great option if you're
headed out to an event or even if

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you're traveling to see clients.

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Map everything you need
with a single prompt.

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Now it's your turn.

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Have you planned an event before?

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And how much time could
MapScroll, save you?

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Win number 2: Something
a client recently asked.

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Here's the challenge.

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Clients come to me with a desire to
become more consistent in their marketing.

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They're smart enough to know
there's no magic pill, but they'd

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happily take one if it existed.

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This series gives you the nuggets
I've learned from 238 weeks in

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a row of this 4 Wins newsletter.

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My wife and I had one kid and one
on the way when 9/11 happened.

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She had quit her teaching job
and I was working for a startup.

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No, shocker.

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The startup stopped
and everyone scrambled.

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A few friends who had stable jobs
that held through the chaos took

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advantage of those circumstances.

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They bought bigger houses in what's
called a buyer's market par excellence.

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Here's what happened Every time.

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Number one, sell current house.

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Number two, buy bigger house.

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Number three, stare at
empty rooms in bigger house.

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And number four, fill rooms in bigger
house with new stuff under compulsion.

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Which brings us to commandment
number four in our series, and

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I'll connect the dots in one second

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promise commandment.

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Number four, create one source of truth.

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AI has become the bigger house.

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It entices you with the prospect of
finally cranking up the content machine.

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Hope courses through your veins.

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YouTube, rekindling the pod.

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Monday, Wednesday, Friday, LinkedIn
post soaring followers and engagement.

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Here's the reality check.

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For most of us, more space
equals more crap and more AI

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equals more sporadic crap.

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If you want the fruit of
consistency, follow the narrow path.

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First commit to one, come Hell
or high water Marketing channel.

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Two, do that consistently
for at least six months.

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It's your one source of truth.

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Three.

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Only then should you consider one
additional way to distribute or

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repurpose your one source of truth.

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Before you can go from one to many,
you have to master going from none

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to one, none to nine, never sticks.

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Your turn.

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Am I the only one who has
felt AI shift from deliverer

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of more to demander of much?

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Win number 3: Something to think about.

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I was accosted by this quote and this
season of putting our house on the

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market and preparing for a move, quote.

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Is there any other road that
leads home Paul Kingsnorth?

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While I'm not brilliant enough to wax on
economies of scale, modern consumerism

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or dystopian futures, I'm at least awake
enough to know the business that owns my

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Monday through Friday is not all there is.

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It cannot produce or
provide my ultimate home.

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Your turn?

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Are you genuinely wrestling with
the things that will lead you home?

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Win number 4: Something personal.

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What 80 days of DIY
taught me: the conclusion.

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I began 80 straight days of DIY
projects back in June in order to

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get our house listed on the market.

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Over the past weeks, I've
shared some lessons learned.

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Today I'd like to cap this off
by sharing two pictures with you.

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The first is a literal picture.

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Rather than trying to compile dozens
of before and afterpics, this one

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captures the chaos of those 80 days.

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See my Substack post to
glance at that picture.

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The second picture is a verbal.

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When the summer began, there were
several things I didn't know.

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I didn't know how many projects
would need to get done.

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I had no idea I would be the
one undertaking so many of them.

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And when it came to the
skills needed, I didn't know.

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What I didn't know had someone handed
me a list and asked, which of these

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do you feel comfortable tackling,
and how many do you wanna do?

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I would never have volunteered
for the all inclusive package.

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Looking back, the primary
thing that changed over those

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80 days was not my house.

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It's me, the homeowner.

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The change is not something
I can capture with my iPhone.

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It lives on the inside.

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It's a quiet confidence that says I
can, and it grew in those 80 days.

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The one thing that lingers in my mind is
this, could this kind of transformation

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be replicated in your business?

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More importantly in you?

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Honestly, I'm not sure it could be
done in an 80 day window and even more.

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I'm not certain how many business owners
would be interested, even if it could, we

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rarely volunteer for the transformation
that comes from compression.

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We love the juice, just not the squeeze.

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Your turn.

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When was the last time you embraced
the squeeze in your business,

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even when you didn't want to?

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What changed in you as a result?

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Until next time, keep
building a life-giving brand.