In today’s episode of P is for Profit, we chat with Dov Gordon— The Alchemist Entrepreneur. Dov is also a marketing expert who says that people don’t buy what’s best for them, they buy what's best marketed to them. Dov helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients.
You may be wondering why Dov calls himself The Alchemist Entrepreneur, and the answer is quite simple— Alchemy refers to turning lead into gold, and, mythical or not, the idea is that you must work on the underlying structure of the metal in order to turn something common into something priceless… which is exactly what Dov does for his clients.
We’ll chat with Dov about how to develop a steady, consistent, and predictable flow of ideal clients, as well as…
- Why information is not enough to get clients
- The two paths to thrive in business, and which one will bring you success
- How to talk about what you do
- And more
What is P is for Profit?
Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.