Go To Masters Show

Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.
  • Transforming pricing from "order-taking" to strategic value creation across different business models
  • Mastering the nuanced differences between PLG and sales-led pricing approaches
  • Using compensation as the ultimate behavior-change lever to drive pricing transitions
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Creators and Guests

Guest
Karan Sood

What is Go To Masters Show?

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.