Bootstrapper's Paradise

Ben LeDonni is the Founder and CEO of Creative MMS based in Philly.  Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels.  On this episode of Product Launch, here are some of that Ben and I will discuss.

What Abe Lincoln's famous quote about axe sharpening means for marketing your business
How to identify the personas relevant to your business
Stop focusing on features, focus on problems first
Find the pain and solve it
Share your ideas with anyone that will listen
Qualitative data is your friend, get as much of it as possible
Testing your following before building a product
Thinking about product marketing as dollar-cost averaging

Resources

SpyFu
Answer the Public
Google Trends
Creative MMS Website

Connecting with Ben

Anyone who is looking to build an audience or grow their business should email Ben at ben@creativemms.com

Show Notes

Ben LeDonni is the Founder and CEO of Creative MMS based in Philly.  Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels.  On this episode of Product Launch, here are some of that Ben and I will discuss.

  • What Abe Lincoln's famous quote about axe sharpening means for marketing your business
  • How to identify the personas relevant to your business
  • Stop focusing on features, focus on problems first
  • Find the pain and solve it
  • Share your ideas with anyone that will listen
  • Qualitative data is your friend, get as much of it as possible
  • Testing your following before building a product
  • Thinking about product marketing as dollar-cost averaging

Resources

Connecting with Ben

  • Anyone who is looking to build an audience or grow their business should email Ben at ben@creativemms.com

Free Email Course - https://bootstrappersparadise.com/course

Private Coaching - https://bootstrappersparadise.com/coaching

Bootstrapper's Paradise - https://bootstrappersparadise.com/

What is Bootstrapper's Paradise?

Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.