AI training apps, “smart” plans, and chatbot coaches are everywhere right now.
If you’ve ever wondered:
“Is there still a future in coaching for me?”“Should I just get a ‘normal’ job before AI takes over?”
…you’re not alone.
In this episode/article, we dig into a different angle you probably aren’t hearing:
AI is actually more likely to replace your job than your coaching business.
We unpack why being a business owner is often safer than being an employee in an AI-driven world—and how endurance coaches can use AI as a power tool instead of seeing it as competition.
In this episode, you’ll learn:
- Why quitting coaching to get a “stable job” might actually be more risky
- What AI does really well in endurance sport (and where it completely falls short)
- The parts of coaching AI can’t touch:
- Human connection and trust
- Context and judgment in messy real life
- Community, identity, and belief - Practical ways to use AI to support your coaching, not replace it
- Automating repetitive admin and content tasks
- Enhancing your programs and education
- Making marketing easier and more consistent - How to think about your future as a coach in a world where AI is here to stay
If you’ve been quietly asking yourself, “Should I just quit coaching?” this conversation is designed to help you zoom out, see the bigger picture, and make decisions from a place of clarity—not fear.
Takeaways you’ll walk away with:
- A clearer understanding of where AI really fits in endurance coaching
- Confidence in the value you bring that AI can’t replicate
- A few concrete ideas to experiment with over the next 90 days