Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana University Kelley School of Business and undergrad from University of York in the UK.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.

Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights:

• As a marketer, embed yourself in the business
• As a marketing leader, set expectations with bosses straight up
• Bring your whole self to work
• Focus on “how” questions, not “what” questions
• For a successful marketing campaign, if it’s working, don’t be so quick to move on

#gabrielcohen #marketing #branding #monigle #interbrand

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck