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While everyone scrambles to learn the new trends and act like a futurist, it’s the folks who understand what parts of this work are timeless – because they’re based on human nature – that are most powerful of all.
Storytelling is one such thing. It’s been a constant throughout the history of humanity. Why? Because although the world changes in many ways, human nature is one thing that doesn’t change much at all.
So says our guest today, Scott Monty, and it’s part of what makes Scott such an inspiring storyteller – and a leadership advisor, consultant, and coach who has worked for and with brands like Ford, Google, IBM, Adobe, and Walmart. In fact, thanks to his work helping pioneer all things social media at Ford Motor Company, The Economist named Scott #1 on its list of social business leaders.
In this episode, we hear Scott dissect a signature story piece by piece, taking us into the executive team meeting from his time at Ford and how storytelling helped him thwart – then win over – his archnemesis, the curmudgeonly CFO at the time.
After hearing the story, we identify the three tentpoles that help it stand up, plus identify details that could improve – and we hear why the moments that don’t seem to advance the action are actually the most important pieces for this story to resonate deeper.
Scott’s brand is about the idea of timeless leadership – and he effortlessly quotes philosophers and leaders from centuries past to help make his points, both on the show and everywhere he shows up.
Resources:
⚫ Subscribe to Scott’s newsletter, Timeless & Timely: https://www.timelesstimely.com/
🔵 Follow Jay on LinkedIn: https://www.linkedin.com/in/jayacunzo/
🔵 Subscribe to Jay’s newsletter: https://jayacunzo.com/newsletter
🔵 Learn about Jay’s coaching and consulting: https://jayacunzo.com/
🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/
🟢 Cover art designed by Blake Ink: https://www.blakeink.com/
🟢 Find and support our sponsors: https://jayacunzo.com/sponsors
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PS: Enrollment into the Creator Kitchen membership has reopened! This is our education-and-coaching program, with plenty of live time working on your ideas with Jay and cofounder Melanie Deziel (author, speaker, ex-NY Times). We specialize in helping smart experts become trusted thought leaders, with an emphasis on premise development, differentiation, storytelling, and content creation.
Learn more and enroll at https://creatorkitchen.com
"They take something theoretical and actually help you do it."— Kitchen member (they're called chefs!) Susan Boles
PS: Enrollment into the Creator Kitchen membership has reopened! This is our education-and-coaching program, with plenty of live time working on your ideas with Jay and cofounder Melanie Deziel (author, speaker, ex-NY Times). We specialize in helping smart experts become trusted thought leaders, with an emphasis on premise development, differentiation, storytelling, and content creation.
Learn more and enroll at https://creatorkitchen.com
"They take something theoretical and actually help you do it."— Kitchen member (they're called chefs!) Susan Boles
Creators & Guests
What is How Stories Happen?
What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and world-class communicators dissect their signature stories piece by piece. We explore how they found their stories, how they developed their ideas, and how they're using a given story to grow their business and leave their legacy. Hosted by Jay Acunzo.