{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":1.14,"endTime":3.623,"body":"From this day"},{"speaker":"Morgan Franklin","startTime":1.14,"endTime":3.623,"body":"forward, I need you to start"},{"speaker":"Morgan Franklin","startTime":3.683,"endTime":7.231,"body":"thinking of your podcast as a"},{"speaker":"Morgan Franklin","startTime":3.683,"endTime":7.231,"body":"business, either a business of"},{"speaker":"Morgan Franklin","startTime":7.29,"endTime":10.838,"body":"its own or a subsidiary of a"},{"speaker":"Morgan Franklin","startTime":7.29,"endTime":10.838,"body":"business that you already have."},{"speaker":"Morgan Franklin","startTime":10.898,"endTime":14.505,"body":"Because truthfully, having a"},{"speaker":"Morgan Franklin","startTime":10.898,"endTime":14.505,"body":"podcast is having a business. It"},{"speaker":"Morgan Franklin","startTime":14.564,"endTime":18.172,"body":"takes equipment skills, capital,"},{"speaker":"Morgan Franklin","startTime":14.564,"endTime":18.172,"body":"labor, production, research,"},{"speaker":"Morgan Franklin","startTime":18.231,"endTime":21.72,"body":"development, marketing, and"},{"speaker":"Morgan Franklin","startTime":18.231,"endTime":21.72,"body":"sales and everything a business"},{"speaker":"Morgan Franklin","startTime":21.779,"endTime":24.855,"body":"needs to grow and thrive a"},{"speaker":"Morgan Franklin","startTime":21.779,"endTime":24.855,"body":"podcast also needs so why"},{"speaker":"Morgan Franklin","startTime":24.914,"endTime":28.521,"body":"wouldn't we call it what it is?"},{"speaker":"Morgan Franklin","startTime":24.914,"endTime":28.521,"body":"I started my first podcast in"},{"speaker":"Morgan Franklin","startTime":28.58,"endTime":32.306,"body":"February of 2021. That podcast"},{"speaker":"Morgan Franklin","startTime":28.58,"endTime":32.306,"body":"didn't launch until three months"},{"speaker":"Morgan Franklin","startTime":32.365,"endTime":35.973,"body":"later in May of 2021. And we did"},{"speaker":"Morgan Franklin","startTime":32.365,"endTime":35.973,"body":"not make our first dollar on"},{"speaker":"Morgan Franklin","startTime":36.032,"endTime":39.521,"body":"that show until September of"},{"speaker":"Morgan Franklin","startTime":36.032,"endTime":39.521,"body":"2023. quick math for you. That"},{"speaker":"Morgan Franklin","startTime":39.58,"endTime":43.247,"body":"was two whole years later, as"},{"speaker":"Morgan Franklin","startTime":39.58,"endTime":43.247,"body":"the host of that show would tell"},{"speaker":"Morgan Franklin","startTime":43.306,"endTime":46.855,"body":"you and I will sadly agree with"},{"speaker":"Morgan Franklin","startTime":43.306,"endTime":46.855,"body":"him. We weren't making great"},{"speaker":"Morgan Franklin","startTime":46.914,"endTime":50.699,"body":"business decisions during those"},{"speaker":"Morgan Franklin","startTime":46.914,"endTime":50.699,"body":"two years. Since that time, I've"},{"speaker":"Morgan Franklin","startTime":50.758,"endTime":54.247,"body":"helped podcasts of my own and"},{"speaker":"Morgan Franklin","startTime":50.758,"endTime":54.247,"body":"podcasters all over the world"},{"speaker":"Morgan Franklin","startTime":54.306,"endTime":57.855,"body":"close over $200,000 in revenue"},{"speaker":"Morgan Franklin","startTime":54.306,"endTime":57.855,"body":"directly resulting from their"},{"speaker":"Morgan Franklin","startTime":57.914,"endTime":61.285,"body":"podcast. This episode is all"},{"speaker":"Morgan Franklin","startTime":57.914,"endTime":61.285,"body":"about how to find your first"},{"speaker":"Morgan Franklin","startTime":61.344,"endTime":64.951,"body":"podcast sponsor and some of the"},{"speaker":"Morgan Franklin","startTime":61.344,"endTime":64.951,"body":"tips tricks and mistakes I've"},{"speaker":"Morgan Franklin","startTime":65.011,"endTime":68.618,"body":"made along the way monetizing"},{"speaker":"Morgan Franklin","startTime":65.011,"endTime":68.618,"body":"podcasts. Hello, and welcome to"},{"speaker":"Morgan Franklin","startTime":68.677,"endTime":72.344,"body":"Podcasts for Profit. My name is"},{"speaker":"Morgan Franklin","startTime":68.677,"endTime":72.344,"body":"Morgan Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":72.403,"endTime":75.833,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":72.403,"endTime":75.833,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":75.892,"endTime":79.441,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":75.892,"endTime":79.441,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":79.5,"endTime":83.048,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":79.5,"endTime":83.048,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":83.107,"endTime":86.715,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":83.107,"endTime":86.715,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":86.774,"endTime":90.086,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":86.774,"endTime":90.086,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":90.145,"endTime":93.812,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":90.145,"endTime":93.812,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":93.871,"endTime":97.36,"body":"you're in the right place."},{"speaker":"Morgan Franklin","startTime":93.871,"endTime":97.36,"body":"Alright, so no matter what stage"},{"speaker":"Morgan Franklin","startTime":97.419,"endTime":101.027,"body":"of a business or a podcast that"},{"speaker":"Morgan Franklin","startTime":97.419,"endTime":101.027,"body":"you're in, the most important"},{"speaker":"Morgan Franklin","startTime":101.086,"endTime":104.634,"body":"thing is to know the purpose,"},{"speaker":"Morgan Franklin","startTime":101.086,"endTime":104.634,"body":"the vision, the mission behind"},{"speaker":"Morgan Franklin","startTime":104.694,"endTime":108.478,"body":"what we're doing, right? Why are"},{"speaker":"Morgan Franklin","startTime":104.694,"endTime":108.478,"body":"we doing this? Who are we doing"},{"speaker":"Morgan Franklin","startTime":108.538,"endTime":112.263,"body":"it for? What are our long term"},{"speaker":"Morgan Franklin","startTime":108.538,"endTime":112.263,"body":"goals and outcomes? What are the"},{"speaker":"Morgan Franklin","startTime":112.323,"endTime":116.108,"body":"short term steps that will bring"},{"speaker":"Morgan Franklin","startTime":112.323,"endTime":116.108,"body":"us to those long term goals and"},{"speaker":"Morgan Franklin","startTime":116.167,"endTime":119.952,"body":"outcomes? The first thing that I"},{"speaker":"Morgan Franklin","startTime":116.167,"endTime":119.952,"body":"want you to look at is the size"},{"speaker":"Morgan Franklin","startTime":120.011,"endTime":123.263,"body":"and engagement of your audience."},{"speaker":"Morgan Franklin","startTime":120.011,"endTime":123.263,"body":"Notice I said size and"},{"speaker":"Morgan Franklin","startTime":123.323,"endTime":126.694,"body":"engagement, because there's"},{"speaker":"Morgan Franklin","startTime":123.323,"endTime":126.694,"body":"really no magic number. And I"},{"speaker":"Morgan Franklin","startTime":126.753,"endTime":130.479,"body":"really think that this gets to"},{"speaker":"Morgan Franklin","startTime":126.753,"endTime":130.479,"body":"some people before they even get"},{"speaker":"Morgan Franklin","startTime":130.538,"endTime":134.145,"body":"started. Have you ever caught"},{"speaker":"Morgan Franklin","startTime":130.538,"endTime":134.145,"body":"yourself saying or thinking any"},{"speaker":"Morgan Franklin","startTime":134.204,"endTime":137.398,"body":"of the following things. I'm"},{"speaker":"Morgan Franklin","startTime":134.204,"endTime":137.398,"body":"going to monetize when my"},{"speaker":"Morgan Franklin","startTime":137.457,"endTime":141.124,"body":"audience is bigger? When I have"},{"speaker":"Morgan Franklin","startTime":137.457,"endTime":141.124,"body":"more downloads all try to find"},{"speaker":"Morgan Franklin","startTime":141.183,"endTime":144.79,"body":"sponsors. I haven't had enough"},{"speaker":"Morgan Franklin","startTime":141.183,"endTime":144.79,"body":"episodes to start reaching out"},{"speaker":"Morgan Franklin","startTime":144.85,"endTime":148.28,"body":"to brands yet for sponsorship"},{"speaker":"Morgan Franklin","startTime":144.85,"endTime":148.28,"body":"deals, or generally anything"},{"speaker":"Morgan Franklin","startTime":148.339,"endTime":151.71,"body":"blaming the numbers of your"},{"speaker":"Morgan Franklin","startTime":148.339,"endTime":151.71,"body":"podcast for the reason you're"},{"speaker":"Morgan Franklin","startTime":151.769,"endTime":155.554,"body":"not trying to get sponsors yet."},{"speaker":"Morgan Franklin","startTime":151.769,"endTime":155.554,"body":"I was working with a podcast I'd"},{"speaker":"Morgan Franklin","startTime":155.613,"endTime":159.221,"body":"say about a month ago that still"},{"speaker":"Morgan Franklin","startTime":155.613,"endTime":159.221,"body":"has not launched like at the"},{"speaker":"Morgan Franklin","startTime":159.28,"endTime":162.828,"body":"time that I am recording this"},{"speaker":"Morgan Franklin","startTime":159.28,"endTime":162.828,"body":"podcast that podcast has still"},{"speaker":"Morgan Franklin","startTime":162.887,"endTime":166.199,"body":"not launched. And it's this"},{"speaker":"Morgan Franklin","startTime":162.887,"endTime":166.199,"body":"person's first podcast. They"},{"speaker":"Morgan Franklin","startTime":166.258,"endTime":170.043,"body":"hired me to put together a deck"},{"speaker":"Morgan Franklin","startTime":166.258,"endTime":170.043,"body":"and some pitches for prospective"},{"speaker":"Morgan Franklin","startTime":170.102,"endTime":173.414,"body":"sponsors. And to help me"},{"speaker":"Morgan Franklin","startTime":170.102,"endTime":173.414,"body":"position the current brand they"},{"speaker":"Morgan Franklin","startTime":173.473,"endTime":177.199,"body":"have to sell advertisements on"},{"speaker":"Morgan Franklin","startTime":173.473,"endTime":177.199,"body":"this podcast. Did you hear that?"},{"speaker":"Morgan Franklin","startTime":177.258,"endTime":180.807,"body":"That's the sound of all the"},{"speaker":"Morgan Franklin","startTime":177.258,"endTime":180.807,"body":"excuses for you not reaching out"},{"speaker":"Morgan Franklin","startTime":180.866,"endTime":184.532,"body":"to potential sponsors or brands"},{"speaker":"Morgan Franklin","startTime":180.866,"endTime":184.532,"body":"because your podcast isn't big"},{"speaker":"Morgan Franklin","startTime":184.592,"endTime":187.785,"body":"enough flying right out the"},{"speaker":"Morgan Franklin","startTime":184.592,"endTime":187.785,"body":"window. Because here's the"},{"speaker":"Morgan Franklin","startTime":187.844,"endTime":191.038,"body":"thing, this podcaster is"},{"speaker":"Morgan Franklin","startTime":187.844,"endTime":191.038,"body":"pitching their podcast before"},{"speaker":"Morgan Franklin","startTime":191.097,"endTime":194.527,"body":"their first episode is even"},{"speaker":"Morgan Franklin","startTime":191.097,"endTime":194.527,"body":"live. Now, let me preface that"},{"speaker":"Morgan Franklin","startTime":194.586,"endTime":198.43,"body":"with saying that this person has"},{"speaker":"Morgan Franklin","startTime":194.586,"endTime":198.43,"body":"an established following already"},{"speaker":"Morgan Franklin","startTime":198.489,"endTime":201.565,"body":"with engaged followers. And"},{"speaker":"Morgan Franklin","startTime":198.489,"endTime":201.565,"body":"they're betting on those"},{"speaker":"Morgan Franklin","startTime":201.624,"endTime":205.35,"body":"followers that that engagement"},{"speaker":"Morgan Franklin","startTime":201.624,"endTime":205.35,"body":"will follow them to the podcast."},{"speaker":"Morgan Franklin","startTime":205.409,"endTime":208.425,"body":"And that's a perfectly fine"},{"speaker":"Morgan Franklin","startTime":205.409,"endTime":208.425,"body":"strategy. I think we as"},{"speaker":"Morgan Franklin","startTime":208.484,"endTime":212.092,"body":"podcasters tend to underestimate"},{"speaker":"Morgan Franklin","startTime":208.484,"endTime":212.092,"body":"the power of our full online"},{"speaker":"Morgan Franklin","startTime":212.151,"endTime":215.936,"body":"presence when we're pitching to"},{"speaker":"Morgan Franklin","startTime":212.151,"endTime":215.936,"body":"brands, because we're so focused"},{"speaker":"Morgan Franklin","startTime":215.995,"endTime":219.543,"body":"on the downloads and the charts"},{"speaker":"Morgan Franklin","startTime":215.995,"endTime":219.543,"body":"and all the things that mean"},{"speaker":"Morgan Franklin","startTime":219.602,"endTime":223.151,"body":"something to us. But guess what"},{"speaker":"Morgan Franklin","startTime":219.602,"endTime":223.151,"body":"brands don't know crap about"},{"speaker":"Morgan Franklin","startTime":223.21,"endTime":226.522,"body":"podcasts like, I wish I could"},{"speaker":"Morgan Franklin","startTime":223.21,"endTime":226.522,"body":"scream that from the roof."},{"speaker":"Morgan Franklin","startTime":226.581,"endTime":230.188,"body":"brands don't know anything about"},{"speaker":"Morgan Franklin","startTime":226.581,"endTime":230.188,"body":"podcasts, they really don't."},{"speaker":"Morgan Franklin","startTime":230.248,"endTime":234.033,"body":"They're looking at what they can"},{"speaker":"Morgan Franklin","startTime":230.248,"endTime":234.033,"body":"understand. So if you're coming"},{"speaker":"Morgan Franklin","startTime":234.092,"endTime":237.522,"body":"to the table with, let's say"},{"speaker":"Morgan Franklin","startTime":234.092,"endTime":237.522,"body":"25,000 followers on LinkedIn,"},{"speaker":"Morgan Franklin","startTime":237.581,"endTime":240.774,"body":"and you're showing them your"},{"speaker":"Morgan Franklin","startTime":237.581,"endTime":240.774,"body":"download numbers, they're"},{"speaker":"Morgan Franklin","startTime":240.834,"endTime":244.382,"body":"probably going to be putting an"},{"speaker":"Morgan Franklin","startTime":240.834,"endTime":244.382,"body":"equal amount of weight on to"},{"speaker":"Morgan Franklin","startTime":244.441,"endTime":248.049,"body":"your highest converting social"},{"speaker":"Morgan Franklin","startTime":244.441,"endTime":248.049,"body":"media. So in this example, the"},{"speaker":"Morgan Franklin","startTime":248.108,"endTime":251.597,"body":"25,000 followers on LinkedIn,"},{"speaker":"Morgan Franklin","startTime":248.108,"endTime":251.597,"body":"because they actually can see"},{"speaker":"Morgan Franklin","startTime":251.656,"endTime":255.441,"body":"that with their own eyes and in"},{"speaker":"Morgan Franklin","startTime":251.656,"endTime":255.441,"body":"their marketing experience. They"},{"speaker":"Morgan Franklin","startTime":255.5,"endTime":259.049,"body":"know what that means. Like I"},{"speaker":"Morgan Franklin","startTime":255.5,"endTime":259.049,"body":"said earlier, your podcast is a"},{"speaker":"Morgan Franklin","startTime":259.108,"endTime":262.597,"body":"business and you need to think"},{"speaker":"Morgan Franklin","startTime":259.108,"endTime":262.597,"body":"like a business. If you're a"},{"speaker":"Morgan Franklin","startTime":262.656,"endTime":266.264,"body":"podcast or pitching to a brand"},{"speaker":"Morgan Franklin","startTime":262.656,"endTime":266.264,"body":"to work with them. You need to"},{"speaker":"Morgan Franklin","startTime":266.323,"endTime":269.812,"body":"understand your podcast is here"},{"speaker":"Morgan Franklin","startTime":266.323,"endTime":269.812,"body":"to provide value to another"},{"speaker":"Morgan Franklin","startTime":269.871,"endTime":273.301,"body":"business. That value in most"},{"speaker":"Morgan Franklin","startTime":269.871,"endTime":273.301,"body":"cases is going to be exposure"},{"speaker":"Morgan Franklin","startTime":273.361,"endTime":276.968,"body":"and brand awareness from your"},{"speaker":"Morgan Franklin","startTime":273.361,"endTime":276.968,"body":"podcast audience. So here comes"},{"speaker":"Morgan Franklin","startTime":277.027,"endTime":280.398,"body":"the next thing I want you to"},{"speaker":"Morgan Franklin","startTime":277.027,"endTime":280.398,"body":"work on. Knowing your target"},{"speaker":"Morgan Franklin","startTime":280.457,"endTime":284.242,"body":"audience. If you don't know the"},{"speaker":"Morgan Franklin","startTime":280.457,"endTime":284.242,"body":"people who are listening to your"},{"speaker":"Morgan Franklin","startTime":284.301,"endTime":287.613,"body":"podcast, you pretty much have"},{"speaker":"Morgan Franklin","startTime":284.301,"endTime":287.613,"body":"zero value to provide to a"},{"speaker":"Morgan Franklin","startTime":287.672,"endTime":291.339,"body":"potential sponsor. That's why"},{"speaker":"Morgan Franklin","startTime":287.672,"endTime":291.339,"body":"they're working with you. That's"},{"speaker":"Morgan Franklin","startTime":291.398,"endTime":295.006,"body":"why they're giving you money."},{"speaker":"Morgan Franklin","startTime":291.398,"endTime":295.006,"body":"They want to know their message"},{"speaker":"Morgan Franklin","startTime":295.065,"endTime":298.495,"body":"is falling on ears of listeners"},{"speaker":"Morgan Franklin","startTime":295.065,"endTime":298.495,"body":"who are aligned with their"},{"speaker":"Morgan Franklin","startTime":298.554,"endTime":301.984,"body":"missions and polls have the"},{"speaker":"Morgan Franklin","startTime":298.554,"endTime":301.984,"body":"resources and accessibility to"},{"speaker":"Morgan Franklin","startTime":302.043,"endTime":305.533,"body":"purchase and will hopefully"},{"speaker":"Morgan Franklin","startTime":302.043,"endTime":305.533,"body":"convert into paying clients. So"},{"speaker":"Morgan Franklin","startTime":305.592,"endTime":308.904,"body":"I need you to have a rock solid"},{"speaker":"Morgan Franklin","startTime":305.592,"endTime":308.904,"body":"view of what your target"},{"speaker":"Morgan Franklin","startTime":308.963,"endTime":312.038,"body":"audience and listener"},{"speaker":"Morgan Franklin","startTime":308.963,"endTime":312.038,"body":"demographics are to share with"},{"speaker":"Morgan Franklin","startTime":312.097,"endTime":315.941,"body":"potential partners of this show."},{"speaker":"Morgan Franklin","startTime":312.097,"endTime":315.941,"body":"Who are your listeners? Where do"},{"speaker":"Morgan Franklin","startTime":316.0,"endTime":319.608,"body":"they live? What are their age?"},{"speaker":"Morgan Franklin","startTime":316.0,"endTime":319.608,"body":"What is their gender? Roughly?"},{"speaker":"Morgan Franklin","startTime":319.667,"endTime":323.393,"body":"What's their income and career"},{"speaker":"Morgan Franklin","startTime":319.667,"endTime":323.393,"body":"demographic? Why did they listen"},{"speaker":"Morgan Franklin","startTime":323.452,"endTime":326.882,"body":"to your podcast? And what are"},{"speaker":"Morgan Franklin","startTime":323.452,"endTime":326.882,"body":"the other podcasts that they"},{"speaker":"Morgan Franklin","startTime":326.941,"endTime":330.371,"body":"listened to. So some of this"},{"speaker":"Morgan Franklin","startTime":326.941,"endTime":330.371,"body":"information you'll be able to"},{"speaker":"Morgan Franklin","startTime":330.431,"endTime":333.92,"body":"find on your podcast hosting"},{"speaker":"Morgan Franklin","startTime":330.431,"endTime":333.92,"body":"website, and some of it you'll"},{"speaker":"Morgan Franklin","startTime":333.979,"endTime":337.35,"body":"be able to find on Apple"},{"speaker":"Morgan Franklin","startTime":333.979,"endTime":337.35,"body":"podcasts connect and Spotify for"},{"speaker":"Morgan Franklin","startTime":337.409,"endTime":341.017,"body":"podcasters. If you haven't set"},{"speaker":"Morgan Franklin","startTime":337.409,"endTime":341.017,"body":"those accounts up, I encourage"},{"speaker":"Morgan Franklin","startTime":341.076,"endTime":344.447,"body":"you to do so immediately."},{"speaker":"Morgan Franklin","startTime":341.076,"endTime":344.447,"body":"Because really, those will give"},{"speaker":"Morgan Franklin","startTime":344.506,"endTime":347.877,"body":"you the individual demographics"},{"speaker":"Morgan Franklin","startTime":344.506,"endTime":347.877,"body":"that your hosting website"},{"speaker":"Morgan Franklin","startTime":347.936,"endTime":351.425,"body":"probably can't. Some of this"},{"speaker":"Morgan Franklin","startTime":347.936,"endTime":351.425,"body":"information will come from the"},{"speaker":"Morgan Franklin","startTime":351.484,"endTime":355.092,"body":"knowledge that you have of your"},{"speaker":"Morgan Franklin","startTime":351.484,"endTime":355.092,"body":"show and who you're making it"},{"speaker":"Morgan Franklin","startTime":355.151,"endTime":358.345,"body":"for. One of the hardest things"},{"speaker":"Morgan Franklin","startTime":355.151,"endTime":358.345,"body":"about podcasting, in my"},{"speaker":"Morgan Franklin","startTime":358.404,"endTime":361.538,"body":"experience, and pitching a"},{"speaker":"Morgan Franklin","startTime":358.404,"endTime":361.538,"body":"podcast to sponsors is the"},{"speaker":"Morgan Franklin","startTime":361.597,"endTime":365.382,"body":"inconsistent information we have"},{"speaker":"Morgan Franklin","startTime":361.597,"endTime":365.382,"body":"to share. But my best advice to"},{"speaker":"Morgan Franklin","startTime":365.441,"endTime":368.872,"body":"you is to do some internal"},{"speaker":"Morgan Franklin","startTime":365.441,"endTime":368.872,"body":"reporting for yourself, compare"},{"speaker":"Morgan Franklin","startTime":368.931,"endTime":372.302,"body":"it against the information you"},{"speaker":"Morgan Franklin","startTime":368.931,"endTime":372.302,"body":"can find on Spotify, Apple"},{"speaker":"Morgan Franklin","startTime":372.361,"endTime":375.732,"body":"podcasts, your own hosting"},{"speaker":"Morgan Franklin","startTime":372.361,"endTime":375.732,"body":"website and go from there. The"},{"speaker":"Morgan Franklin","startTime":375.791,"endTime":378.985,"body":"last thing before we start"},{"speaker":"Morgan Franklin","startTime":375.791,"endTime":378.985,"body":"talking about pitches is to"},{"speaker":"Morgan Franklin","startTime":379.044,"endTime":382.829,"body":"evaluate how much time money and"},{"speaker":"Morgan Franklin","startTime":379.044,"endTime":382.829,"body":"resources it's taking you right"},{"speaker":"Morgan Franklin","startTime":382.888,"endTime":386.377,"body":"now to make this podcast, I'm"},{"speaker":"Morgan Franklin","startTime":382.888,"endTime":386.377,"body":"gonna go back another time to"},{"speaker":"Morgan Franklin","startTime":386.436,"endTime":389.985,"body":"your podcast being a business,"},{"speaker":"Morgan Franklin","startTime":386.436,"endTime":389.985,"body":"but you need to have a profit"},{"speaker":"Morgan Franklin","startTime":390.044,"endTime":393.415,"body":"and loss. And you need to know"},{"speaker":"Morgan Franklin","startTime":390.044,"endTime":393.415,"body":"what these partnerships or"},{"speaker":"Morgan Franklin","startTime":393.474,"endTime":397.022,"body":"sponsorships need to look like"},{"speaker":"Morgan Franklin","startTime":393.474,"endTime":397.022,"body":"from a financial perspective,"},{"speaker":"Morgan Franklin","startTime":397.081,"endTime":400.511,"body":"that is actually going to make"},{"speaker":"Morgan Franklin","startTime":397.081,"endTime":400.511,"body":"sense for your show. So the"},{"speaker":"Morgan Franklin","startTime":400.571,"endTime":404.296,"body":"first thing we're going to do is"},{"speaker":"Morgan Franklin","startTime":400.571,"endTime":404.296,"body":"something that I would guess a"},{"speaker":"Morgan Franklin","startTime":404.356,"endTime":407.786,"body":"lot of podcasters probably"},{"speaker":"Morgan Franklin","startTime":404.356,"endTime":407.786,"body":"haven't done, but is a critical"},{"speaker":"Morgan Franklin","startTime":407.845,"endTime":411.157,"body":"part of business. And that is"},{"speaker":"Morgan Franklin","startTime":407.845,"endTime":411.157,"body":"adding up all your monthly"},{"speaker":"Morgan Franklin","startTime":411.216,"endTime":414.823,"body":"expenses. I'm just making these"},{"speaker":"Morgan Franklin","startTime":411.216,"endTime":414.823,"body":"numbers up. But to give you a"},{"speaker":"Morgan Franklin","startTime":414.882,"endTime":418.194,"body":"better idea, I've tried to go"},{"speaker":"Morgan Franklin","startTime":414.882,"endTime":418.194,"body":"and look at how much these"},{"speaker":"Morgan Franklin","startTime":418.253,"endTime":421.743,"body":"things actually cost so that"},{"speaker":"Morgan Franklin","startTime":418.253,"endTime":421.743,"body":"together we can kind of figure"},{"speaker":"Morgan Franklin","startTime":421.802,"endTime":425.468,"body":"out okay, what are we spending"},{"speaker":"Morgan Franklin","startTime":421.802,"endTime":425.468,"body":"on this podcast every month. So"},{"speaker":"Morgan Franklin","startTime":425.528,"endTime":428.662,"body":"let's say you have Adobe"},{"speaker":"Morgan Franklin","startTime":425.528,"endTime":428.662,"body":"Creative Suite, that's $60 a"},{"speaker":"Morgan Franklin","startTime":428.721,"endTime":432.21,"body":"month, your podcast hosting is"},{"speaker":"Morgan Franklin","startTime":428.721,"endTime":432.21,"body":"$20 a month, you hire a part"},{"speaker":"Morgan Franklin","startTime":432.27,"endTime":435.522,"body":"time audio engineer at $80 An"},{"speaker":"Morgan Franklin","startTime":432.27,"endTime":435.522,"body":"episode and you have four"},{"speaker":"Morgan Franklin","startTime":435.581,"endTime":439.189,"body":"episodes a month, so that's 320"},{"speaker":"Morgan Franklin","startTime":435.581,"endTime":439.189,"body":"a month, your equipment spend"},{"speaker":"Morgan Franklin","startTime":439.248,"endTime":442.619,"body":"out over the year, so that's"},{"speaker":"Morgan Franklin","startTime":439.248,"endTime":442.619,"body":"broken up is $66 a month. So"},{"speaker":"Morgan Franklin","startTime":442.678,"endTime":446.167,"body":"that's keeping up with buying"},{"speaker":"Morgan Franklin","startTime":442.678,"endTime":446.167,"body":"new microphones and equipment"},{"speaker":"Morgan Franklin","startTime":446.227,"endTime":449.834,"body":"when you need it. And you know,"},{"speaker":"Morgan Franklin","startTime":446.227,"endTime":449.834,"body":"when randomly your headphones"},{"speaker":"Morgan Franklin","startTime":449.893,"endTime":453.264,"body":"die, it's replacing that and"},{"speaker":"Morgan Franklin","startTime":449.893,"endTime":453.264,"body":"doing those different things"},{"speaker":"Morgan Franklin","startTime":453.323,"endTime":456.872,"body":"throughout the year, you pay for"},{"speaker":"Morgan Franklin","startTime":453.323,"endTime":456.872,"body":"chat GPT plus, that's $20 a"},{"speaker":"Morgan Franklin","startTime":456.931,"endTime":460.42,"body":"month to help you write blogs"},{"speaker":"Morgan Franklin","startTime":456.931,"endTime":460.42,"body":"and episode descriptions. You"},{"speaker":"Morgan Franklin","startTime":460.479,"endTime":463.909,"body":"have Riverside for virtual"},{"speaker":"Morgan Franklin","startTime":460.479,"endTime":463.909,"body":"interviews, that's $15 a month."},{"speaker":"Morgan Franklin","startTime":463.969,"endTime":467.399,"body":"And for your transcript and"},{"speaker":"Morgan Franklin","startTime":463.969,"endTime":467.399,"body":"editing, you have D script and"},{"speaker":"Morgan Franklin","startTime":467.458,"endTime":471.006,"body":"that's $24 a month. Okay, so"},{"speaker":"Morgan Franklin","startTime":467.458,"endTime":471.006,"body":"let's talk about you personally"},{"speaker":"Morgan Franklin","startTime":471.065,"endTime":474.673,"body":"and the time and effort that you"},{"speaker":"Morgan Franklin","startTime":471.065,"endTime":474.673,"body":"are investing into this with"},{"speaker":"Morgan Franklin","startTime":474.732,"endTime":478.517,"body":"your own sweat equity. Let's say"},{"speaker":"Morgan Franklin","startTime":474.732,"endTime":478.517,"body":"that you're putting in 20 hours"},{"speaker":"Morgan Franklin","startTime":478.576,"endTime":481.947,"body":"every month into outlining,"},{"speaker":"Morgan Franklin","startTime":478.576,"endTime":481.947,"body":"writing, recording, doing pre"},{"speaker":"Morgan Franklin","startTime":482.006,"endTime":485.436,"body":"and post production, and you're"},{"speaker":"Morgan Franklin","startTime":482.006,"endTime":485.436,"body":"gonna give yourself a very"},{"speaker":"Morgan Franklin","startTime":485.496,"endTime":488.866,"body":"modest, let's say $20 an hour"},{"speaker":"Morgan Franklin","startTime":485.496,"endTime":488.866,"body":"for the value of your time."},{"speaker":"Morgan Franklin","startTime":488.926,"endTime":492.533,"body":"That'd be $400 a month. When we"},{"speaker":"Morgan Franklin","startTime":488.926,"endTime":492.533,"body":"add that all together, that's"},{"speaker":"Morgan Franklin","startTime":492.592,"endTime":496.082,"body":"925 a month, which if we're"},{"speaker":"Morgan Franklin","startTime":492.592,"endTime":496.082,"body":"rounding it up is about $12,000"},{"speaker":"Morgan Franklin","startTime":496.141,"endTime":499.689,"body":"a year reasonably to run your"},{"speaker":"Morgan Franklin","startTime":496.141,"endTime":499.689,"body":"podcast. So why are we talking"},{"speaker":"Morgan Franklin","startTime":499.748,"endTime":503.415,"body":"about all this? Why are we doing"},{"speaker":"Morgan Franklin","startTime":499.748,"endTime":503.415,"body":"this? Is it to stress you out"},{"speaker":"Morgan Franklin","startTime":503.474,"endTime":507.141,"body":"about how much it costs to run a"},{"speaker":"Morgan Franklin","startTime":503.474,"endTime":507.141,"body":"podcast? No, it's to help you"},{"speaker":"Morgan Franklin","startTime":507.2,"endTime":510.334,"body":"realize that even a small scale"},{"speaker":"Morgan Franklin","startTime":507.2,"endTime":510.334,"body":"podcast operation has"},{"speaker":"Morgan Franklin","startTime":510.393,"endTime":514.06,"body":"reoccurring expenses, you have"},{"speaker":"Morgan Franklin","startTime":510.393,"endTime":514.06,"body":"expenses to making a podcast is"},{"speaker":"Morgan Franklin","startTime":514.119,"endTime":517.727,"body":"not free content, even though"},{"speaker":"Morgan Franklin","startTime":514.119,"endTime":517.727,"body":"there are some people that will"},{"speaker":"Morgan Franklin","startTime":517.786,"endTime":521.393,"body":"try to treat it like that. And"},{"speaker":"Morgan Franklin","startTime":517.786,"endTime":521.393,"body":"that's why I'm trying to break"},{"speaker":"Morgan Franklin","startTime":521.453,"endTime":525.178,"body":"this down so that you can really"},{"speaker":"Morgan Franklin","startTime":521.453,"endTime":525.178,"body":"see your podcast, even without"},{"speaker":"Morgan Franklin","startTime":525.238,"endTime":529.022,"body":"any listeners is worth something"},{"speaker":"Morgan Franklin","startTime":525.238,"endTime":529.022,"body":"because it takes money to make,"},{"speaker":"Morgan Franklin","startTime":529.082,"endTime":532.63,"body":"which leads me into our next"},{"speaker":"Morgan Franklin","startTime":529.082,"endTime":532.63,"body":"segment of the episode crafting"},{"speaker":"Morgan Franklin","startTime":532.689,"endTime":535.942,"body":"the pitch. Before we make a"},{"speaker":"Morgan Franklin","startTime":532.689,"endTime":535.942,"body":"pitch, we need to take what"},{"speaker":"Morgan Franklin","startTime":536.001,"endTime":539.431,"body":"we've collected about our"},{"speaker":"Morgan Franklin","startTime":536.001,"endTime":539.431,"body":"audience size and engagement and"},{"speaker":"Morgan Franklin","startTime":539.49,"endTime":542.98,"body":"target audience and monthly"},{"speaker":"Morgan Franklin","startTime":539.49,"endTime":542.98,"body":"expenses, and lay it all out in"},{"speaker":"Morgan Franklin","startTime":543.039,"endTime":546.232,"body":"a pricing guide to send to"},{"speaker":"Morgan Franklin","startTime":543.039,"endTime":546.232,"body":"potential partners. This is"},{"speaker":"Morgan Franklin","startTime":546.291,"endTime":549.958,"body":"where some podcasters start to"},{"speaker":"Morgan Franklin","startTime":546.291,"endTime":549.958,"body":"fall apart. But it truly is all"},{"speaker":"Morgan Franklin","startTime":550.017,"endTime":553.625,"body":"in the data that we've already"},{"speaker":"Morgan Franklin","startTime":550.017,"endTime":553.625,"body":"collected. So don't worry, you"},{"speaker":"Morgan Franklin","startTime":553.684,"endTime":557.232,"body":"shouldn't have to guess what a"},{"speaker":"Morgan Franklin","startTime":553.684,"endTime":557.232,"body":"partnership with your podcast"},{"speaker":"Morgan Franklin","startTime":557.291,"endTime":560.662,"body":"should cost. It's all there"},{"speaker":"Morgan Franklin","startTime":557.291,"endTime":560.662,"body":"already. So if you're totally"},{"speaker":"Morgan Franklin","startTime":560.722,"endTime":564.152,"body":"new to this world, I want to"},{"speaker":"Morgan Franklin","startTime":560.722,"endTime":564.152,"body":"walk you through a few of the"},{"speaker":"Morgan Franklin","startTime":564.211,"endTime":567.523,"body":"different options that were"},{"speaker":"Morgan Franklin","startTime":564.211,"endTime":567.523,"body":"normally selling for podcast"},{"speaker":"Morgan Franklin","startTime":567.582,"endTime":571.071,"body":"advertisements. And the most"},{"speaker":"Morgan Franklin","startTime":567.582,"endTime":571.071,"body":"popular for brands is normally"},{"speaker":"Morgan Franklin","startTime":571.13,"endTime":574.974,"body":"an ala carte option or pick your"},{"speaker":"Morgan Franklin","startTime":571.13,"endTime":574.974,"body":"own of pre roll mid roll or post"},{"speaker":"Morgan Franklin","startTime":575.033,"endTime":578.168,"body":"roll or they buy the whole"},{"speaker":"Morgan Franklin","startTime":575.033,"endTime":578.168,"body":"episode. So let me kind of"},{"speaker":"Morgan Franklin","startTime":578.227,"endTime":581.953,"body":"explain what this is. These ads"},{"speaker":"Morgan Franklin","startTime":578.227,"endTime":581.953,"body":"are respectively so pre roll is"},{"speaker":"Morgan Franklin","startTime":582.012,"endTime":585.679,"body":"going to be before your episode"},{"speaker":"Morgan Franklin","startTime":582.012,"endTime":585.679,"body":"starts. So when you first turn"},{"speaker":"Morgan Franklin","startTime":585.738,"endTime":589.286,"body":"it on, you click play and that"},{"speaker":"Morgan Franklin","startTime":585.738,"endTime":589.286,"body":"ad plays and you usually skip"},{"speaker":"Morgan Franklin","startTime":589.345,"endTime":592.953,"body":"through it. That is your pre"},{"speaker":"Morgan Franklin","startTime":589.345,"endTime":592.953,"body":"roll ad. mid roll is going to be"},{"speaker":"Morgan Franklin","startTime":593.012,"endTime":596.501,"body":"halfway through the episode."},{"speaker":"Morgan Franklin","startTime":593.012,"endTime":596.501,"body":"Post roll is at the end of the"},{"speaker":"Morgan Franklin","startTime":596.56,"endTime":599.813,"body":"episode after the episode"},{"speaker":"Morgan Franklin","startTime":596.56,"endTime":599.813,"body":"finishes. Typically these ads"},{"speaker":"Morgan Franklin","startTime":599.872,"endTime":603.48,"body":"range anywhere from 30 seconds"},{"speaker":"Morgan Franklin","startTime":599.872,"endTime":603.48,"body":"to two minutes with one to two"},{"speaker":"Morgan Franklin","startTime":603.539,"endTime":607.205,"body":"ads per slot. So for example,"},{"speaker":"Morgan Franklin","startTime":603.539,"endTime":607.205,"body":"you might have one two minute ad"},{"speaker":"Morgan Franklin","startTime":607.265,"endTime":610.754,"body":"in the pre roll Before the"},{"speaker":"Morgan Franklin","startTime":607.265,"endTime":610.754,"body":"episode to one minute ads in the"},{"speaker":"Morgan Franklin","startTime":610.813,"endTime":614.48,"body":"mid roll in the middle of your"},{"speaker":"Morgan Franklin","startTime":610.813,"endTime":614.48,"body":"episode, and to 32nd ads in the"},{"speaker":"Morgan Franklin","startTime":614.539,"endTime":617.732,"body":"post roll after the episode"},{"speaker":"Morgan Franklin","startTime":614.539,"endTime":617.732,"body":"finishes. When it comes to"},{"speaker":"Morgan Franklin","startTime":617.792,"endTime":621.576,"body":"placement and permanence of ads,"},{"speaker":"Morgan Franklin","startTime":617.792,"endTime":621.576,"body":"you have two different options."},{"speaker":"Morgan Franklin","startTime":621.636,"endTime":624.947,"body":"Normally, this ad can either be"},{"speaker":"Morgan Franklin","startTime":621.636,"endTime":624.947,"body":"baked in, and that's the"},{"speaker":"Morgan Franklin","startTime":625.007,"endTime":628.851,"body":"terminology that we use for when"},{"speaker":"Morgan Franklin","startTime":625.007,"endTime":628.851,"body":"it's going to be forever part of"},{"speaker":"Morgan Franklin","startTime":628.91,"endTime":632.636,"body":"the recording. Or you can have"},{"speaker":"Morgan Franklin","startTime":628.91,"endTime":632.636,"body":"dynamic ads. Those are temporary"},{"speaker":"Morgan Franklin","startTime":632.695,"endTime":636.302,"body":"ads that sponsors pay for for a"},{"speaker":"Morgan Franklin","startTime":632.695,"endTime":636.302,"body":"given time slot. So let's say"},{"speaker":"Morgan Franklin","startTime":636.361,"endTime":639.851,"body":"they buy all your pre roll for"},{"speaker":"Morgan Franklin","startTime":636.361,"endTime":639.851,"body":"the next month, every single"},{"speaker":"Morgan Franklin","startTime":639.91,"endTime":643.34,"body":"podcast for the next month."},{"speaker":"Morgan Franklin","startTime":639.91,"endTime":643.34,"body":"We'll start with that sponsors"},{"speaker":"Morgan Franklin","startTime":643.399,"endTime":647.007,"body":"ad, no matter the episode, but"},{"speaker":"Morgan Franklin","startTime":643.399,"endTime":647.007,"body":"after that month, that ad goes"},{"speaker":"Morgan Franklin","startTime":647.066,"endTime":650.673,"body":"away. So to recap, baked in is"},{"speaker":"Morgan Franklin","startTime":647.066,"endTime":650.673,"body":"part of your total podcast mix"},{"speaker":"Morgan Franklin","startTime":650.732,"endTime":653.63,"body":"and will never leave that"},{"speaker":"Morgan Franklin","startTime":650.732,"endTime":653.63,"body":"specific episode. It is"},{"speaker":"Morgan Franklin","startTime":653.689,"endTime":657.356,"body":"permanent. And dynamic podcast"},{"speaker":"Morgan Franklin","startTime":653.689,"endTime":657.356,"body":"ads are temporary and only last"},{"speaker":"Morgan Franklin","startTime":657.415,"endTime":660.668,"body":"a certain amount of time and"},{"speaker":"Morgan Franklin","startTime":657.415,"endTime":660.668,"body":"usually span all episodes."},{"speaker":"Morgan Franklin","startTime":660.727,"endTime":663.98,"body":"Alright, so the last thing is"},{"speaker":"Morgan Franklin","startTime":660.727,"endTime":663.98,"body":"pricing. What should your"},{"speaker":"Morgan Franklin","startTime":664.039,"endTime":667.587,"body":"podcast pricing be? I can tell"},{"speaker":"Morgan Franklin","startTime":664.039,"endTime":667.587,"body":"you what Google will say. But"},{"speaker":"Morgan Franklin","startTime":667.646,"endTime":670.899,"body":"what does Google know? I can"},{"speaker":"Morgan Franklin","startTime":667.646,"endTime":670.899,"body":"tell you one thing. Google"},{"speaker":"Morgan Franklin","startTime":670.958,"endTime":674.566,"body":"doesn't know anything about you,"},{"speaker":"Morgan Franklin","startTime":670.958,"endTime":674.566,"body":"or your podcast, or what you"},{"speaker":"Morgan Franklin","startTime":674.625,"endTime":678.292,"body":"bring to the table. And to be"},{"speaker":"Morgan Franklin","startTime":674.625,"endTime":678.292,"body":"fair, neither do I. But you know"},{"speaker":"Morgan Franklin","startTime":678.351,"endTime":682.136,"body":"who does you you have to be your"},{"speaker":"Morgan Franklin","startTime":678.351,"endTime":682.136,"body":"own advocate and you have to be"},{"speaker":"Morgan Franklin","startTime":682.195,"endTime":685.625,"body":"the one doing the math both"},{"speaker":"Morgan Franklin","startTime":682.195,"endTime":685.625,"body":"literally and figuratively, to"},{"speaker":"Morgan Franklin","startTime":685.684,"endTime":689.469,"body":"figure out what is best for your"},{"speaker":"Morgan Franklin","startTime":685.684,"endTime":689.469,"body":"podcast. Just like in business,"},{"speaker":"Morgan Franklin","startTime":689.528,"endTime":692.781,"body":"the only person who is going to"},{"speaker":"Morgan Franklin","startTime":689.528,"endTime":692.781,"body":"be putting you first is"},{"speaker":"Morgan Franklin","startTime":692.84,"endTime":696.211,"body":"yourself. And if you give"},{"speaker":"Morgan Franklin","startTime":692.84,"endTime":696.211,"body":"someone else the keys to drive,"},{"speaker":"Morgan Franklin","startTime":696.27,"endTime":700.114,"body":"they will. Alright, so I'm going"},{"speaker":"Morgan Franklin","startTime":696.27,"endTime":700.114,"body":"off my example from earlier of a"},{"speaker":"Morgan Franklin","startTime":700.173,"endTime":702.894,"body":"podcast that costs roughly"},{"speaker":"Morgan Franklin","startTime":700.173,"endTime":702.894,"body":"$1,000 per month to"},{"speaker":"Morgan Franklin","startTime":702.953,"endTime":706.442,"body":"operationalize. Let's say you"},{"speaker":"Morgan Franklin","startTime":702.953,"endTime":706.442,"body":"want to have a profit of $500"},{"speaker":"Morgan Franklin","startTime":706.501,"endTime":709.991,"body":"per month. In addition to that"},{"speaker":"Morgan Franklin","startTime":706.501,"endTime":709.991,"body":"$1,000 of operating expense,"},{"speaker":"Morgan Franklin","startTime":710.05,"endTime":713.894,"body":"that's a total of $1,500. If you"},{"speaker":"Morgan Franklin","startTime":710.05,"endTime":713.894,"body":"have four episodes per month, or"},{"speaker":"Morgan Franklin","startTime":713.953,"endTime":717.797,"body":"one every week, that breaks down"},{"speaker":"Morgan Franklin","startTime":713.953,"endTime":717.797,"body":"to 375 per episode you'd need to"},{"speaker":"Morgan Franklin","startTime":717.856,"endTime":721.582,"body":"make from ads with sponsors. To"},{"speaker":"Morgan Franklin","startTime":717.856,"endTime":721.582,"body":"give you some context here, pre"},{"speaker":"Morgan Franklin","startTime":721.641,"endTime":725.249,"body":"roll or the ads that come before"},{"speaker":"Morgan Franklin","startTime":721.641,"endTime":725.249,"body":"the episode are normally the"},{"speaker":"Morgan Franklin","startTime":725.308,"endTime":728.975,"body":"second most expensive. mid roll"},{"speaker":"Morgan Franklin","startTime":725.308,"endTime":728.975,"body":"ads, the ones that play in the"},{"speaker":"Morgan Franklin","startTime":729.034,"endTime":732.582,"body":"middle of the episode are going"},{"speaker":"Morgan Franklin","startTime":729.034,"endTime":732.582,"body":"to be the most expensive and"},{"speaker":"Morgan Franklin","startTime":732.641,"endTime":736.308,"body":"typically the longest and post"},{"speaker":"Morgan Franklin","startTime":732.641,"endTime":736.308,"body":"roll ads, the ones that play at"},{"speaker":"Morgan Franklin","startTime":736.367,"endTime":739.738,"body":"the end of the episode will be"},{"speaker":"Morgan Franklin","startTime":736.367,"endTime":739.738,"body":"the shortest and the least"},{"speaker":"Morgan Franklin","startTime":739.797,"endTime":743.405,"body":"expensive. So with all that in"},{"speaker":"Morgan Franklin","startTime":739.797,"endTime":743.405,"body":"mind, if we're looking to make"},{"speaker":"Morgan Franklin","startTime":743.464,"endTime":747.249,"body":"375 An episode, I might price it"},{"speaker":"Morgan Franklin","startTime":743.464,"endTime":747.249,"body":"at 130 for the pre roll 165 for"},{"speaker":"Morgan Franklin","startTime":747.308,"endTime":750.679,"body":"the mid roll, and 80 for the"},{"speaker":"Morgan Franklin","startTime":747.308,"endTime":750.679,"body":"post roll. This is of course"},{"speaker":"Morgan Franklin","startTime":750.738,"endTime":754.109,"body":"completely dependent on your"},{"speaker":"Morgan Franklin","startTime":750.738,"endTime":754.109,"body":"audience behaviors, how your"},{"speaker":"Morgan Franklin","startTime":754.168,"endTime":757.657,"body":"episodes are laid out, and the"},{"speaker":"Morgan Franklin","startTime":754.168,"endTime":757.657,"body":"value you're bringing to the"},{"speaker":"Morgan Franklin","startTime":757.717,"endTime":761.147,"body":"sponsor. For example, I have a"},{"speaker":"Morgan Franklin","startTime":757.717,"endTime":761.147,"body":"podcast that I produce that"},{"speaker":"Morgan Franklin","startTime":761.206,"endTime":764.873,"body":"always has a special question at"},{"speaker":"Morgan Franklin","startTime":761.206,"endTime":764.873,"body":"the end of the episode, which"},{"speaker":"Morgan Franklin","startTime":764.932,"endTime":768.48,"body":"makes our post roll ads worth"},{"speaker":"Morgan Franklin","startTime":764.932,"endTime":768.48,"body":"more than another podcast that"},{"speaker":"Morgan Franklin","startTime":768.539,"endTime":772.028,"body":"just ends the episode in a"},{"speaker":"Morgan Franklin","startTime":768.539,"endTime":772.028,"body":"casual way. So keep in mind your"},{"speaker":"Morgan Franklin","startTime":772.088,"endTime":775.813,"body":"own podcast and also what your"},{"speaker":"Morgan Franklin","startTime":772.088,"endTime":775.813,"body":"sponsor is looking for from this"},{"speaker":"Morgan Franklin","startTime":775.873,"endTime":779.658,"body":"ad. So once you have a good idea"},{"speaker":"Morgan Franklin","startTime":775.873,"endTime":779.658,"body":"of your ad structure along with"},{"speaker":"Morgan Franklin","startTime":779.717,"endTime":783.324,"body":"everything that we've talked"},{"speaker":"Morgan Franklin","startTime":779.717,"endTime":783.324,"body":"about before, it's time to start"},{"speaker":"Morgan Franklin","startTime":783.383,"endTime":786.932,"body":"putting together your pitch deck"},{"speaker":"Morgan Franklin","startTime":783.383,"endTime":786.932,"body":"and your PDF to send out to"},{"speaker":"Morgan Franklin","startTime":786.991,"endTime":790.658,"body":"sponsors. This can be as simple"},{"speaker":"Morgan Franklin","startTime":786.991,"endTime":790.658,"body":"or as elaborate as you want it"},{"speaker":"Morgan Franklin","startTime":790.717,"endTime":794.561,"body":"to be truly my best advice is to"},{"speaker":"Morgan Franklin","startTime":790.717,"endTime":794.561,"body":"provide the information in a way"},{"speaker":"Morgan Franklin","startTime":794.62,"endTime":798.464,"body":"that will quickly show potential"},{"speaker":"Morgan Franklin","startTime":794.62,"endTime":798.464,"body":"sponsors the core values of your"},{"speaker":"Morgan Franklin","startTime":798.523,"endTime":802.072,"body":"podcast in an easily digestible"},{"speaker":"Morgan Franklin","startTime":798.523,"endTime":802.072,"body":"way. You need to include who"},{"speaker":"Morgan Franklin","startTime":802.131,"endTime":805.62,"body":"they'd be aligning with through"},{"speaker":"Morgan Franklin","startTime":802.131,"endTime":805.62,"body":"your audience, your digital"},{"speaker":"Morgan Franklin","startTime":805.679,"endTime":808.932,"body":"reach your podcast, monthly"},{"speaker":"Morgan Franklin","startTime":805.679,"endTime":808.932,"body":"downloads, and your average"},{"speaker":"Morgan Franklin","startTime":808.991,"endTime":812.539,"body":"individual episode, download"},{"speaker":"Morgan Franklin","startTime":808.991,"endTime":812.539,"body":"rate, why you think they should"},{"speaker":"Morgan Franklin","startTime":812.598,"endTime":816.206,"body":"partner with you and of course,"},{"speaker":"Morgan Franklin","startTime":812.598,"endTime":816.206,"body":"your pricing, you can quickly"},{"speaker":"Morgan Franklin","startTime":816.265,"endTime":819.932,"body":"put together a pricing guide in"},{"speaker":"Morgan Franklin","startTime":816.265,"endTime":819.932,"body":"Canva, or lay it out in a Word"},{"speaker":"Morgan Franklin","startTime":819.991,"endTime":823.776,"body":"document. Like I said, this can"},{"speaker":"Morgan Franklin","startTime":819.991,"endTime":823.776,"body":"be as involved as you want it to"},{"speaker":"Morgan Franklin","startTime":823.835,"endTime":827.206,"body":"be. But remember showing the"},{"speaker":"Morgan Franklin","startTime":823.835,"endTime":827.206,"body":"potential sponsor what value"},{"speaker":"Morgan Franklin","startTime":827.265,"endTime":830.695,"body":"they will be getting as a"},{"speaker":"Morgan Franklin","startTime":827.265,"endTime":830.695,"body":"partner of yours is the ultimate"},{"speaker":"Morgan Franklin","startTime":830.754,"endTime":834.362,"body":"objective. All right, so it's"},{"speaker":"Morgan Franklin","startTime":830.754,"endTime":834.362,"body":"the time we've all been waiting"},{"speaker":"Morgan Franklin","startTime":834.421,"endTime":838.088,"body":"for. It's time to start pitching"},{"speaker":"Morgan Franklin","startTime":834.421,"endTime":838.088,"body":"your podcast. Podcasting is a"},{"speaker":"Morgan Franklin","startTime":838.147,"endTime":841.045,"body":"relatively new medium for"},{"speaker":"Morgan Franklin","startTime":838.147,"endTime":841.045,"body":"advertising, but a gift"},{"speaker":"Morgan Franklin","startTime":841.104,"endTime":844.357,"body":"something most other social"},{"speaker":"Morgan Franklin","startTime":841.104,"endTime":844.357,"body":"medias can't. And I believe"},{"speaker":"Morgan Franklin","startTime":844.416,"endTime":847.55,"body":"that's a true personal"},{"speaker":"Morgan Franklin","startTime":844.416,"endTime":847.55,"body":"connection. That is really the"},{"speaker":"Morgan Franklin","startTime":847.609,"endTime":851.158,"body":"magic of podcast partnerships."},{"speaker":"Morgan Franklin","startTime":847.609,"endTime":851.158,"body":"When you're partnering with a"},{"speaker":"Morgan Franklin","startTime":851.217,"endTime":854.943,"body":"podcast, you're speaking through"},{"speaker":"Morgan Franklin","startTime":851.217,"endTime":854.943,"body":"the host, a host that a lot of"},{"speaker":"Morgan Franklin","startTime":855.002,"endTime":858.609,"body":"the time this listener has spent"},{"speaker":"Morgan Franklin","startTime":855.002,"endTime":858.609,"body":"dozens, possibly hundreds or"},{"speaker":"Morgan Franklin","startTime":858.668,"endTime":862.158,"body":"1000s of hours listening to."},{"speaker":"Morgan Franklin","startTime":858.668,"endTime":862.158,"body":"That being said, it's critical"},{"speaker":"Morgan Franklin","startTime":862.217,"endTime":865.884,"body":"for you to look for brands and"},{"speaker":"Morgan Franklin","startTime":862.217,"endTime":865.884,"body":"companies that are aligned with"},{"speaker":"Morgan Franklin","startTime":865.943,"endTime":869.373,"body":"your podcast. They're aligned"},{"speaker":"Morgan Franklin","startTime":865.943,"endTime":869.373,"body":"with your listeners. They're"},{"speaker":"Morgan Franklin","startTime":869.432,"endTime":872.744,"body":"aligned with you as a host."},{"speaker":"Morgan Franklin","startTime":869.432,"endTime":872.744,"body":"Start by reaching out to the"},{"speaker":"Morgan Franklin","startTime":872.803,"endTime":876.292,"body":"products that you already use in"},{"speaker":"Morgan Franklin","startTime":872.803,"endTime":876.292,"body":"love and that maybe you've"},{"speaker":"Morgan Franklin","startTime":876.351,"endTime":879.604,"body":"already talked about on your"},{"speaker":"Morgan Franklin","startTime":876.351,"endTime":879.604,"body":"podcast for free. Don't be"},{"speaker":"Morgan Franklin","startTime":879.663,"endTime":882.975,"body":"afraid of getting ghosted. I"},{"speaker":"Morgan Franklin","startTime":879.663,"endTime":882.975,"body":"know this is scary. You are"},{"speaker":"Morgan Franklin","startTime":883.034,"endTime":886.405,"body":"going to get ghosted, you are"},{"speaker":"Morgan Franklin","startTime":883.034,"endTime":886.405,"body":"going to hear no, it's just"},{"speaker":"Morgan Franklin","startTime":886.464,"endTime":889.953,"body":"going to happen. And it's not"},{"speaker":"Morgan Franklin","startTime":886.464,"endTime":889.953,"body":"personal. Again, this is just"},{"speaker":"Morgan Franklin","startTime":890.013,"endTime":893.679,"body":"business in the beginning And"},{"speaker":"Morgan Franklin","startTime":890.013,"endTime":893.679,"body":"I'd suggest for you to reach out"},{"speaker":"Morgan Franklin","startTime":893.738,"endTime":897.464,"body":"to 10 brands slash companies per"},{"speaker":"Morgan Franklin","startTime":893.738,"endTime":897.464,"body":"week. Ideally, you're going to"},{"speaker":"Morgan Franklin","startTime":897.523,"endTime":900.776,"body":"do this via email to send your"},{"speaker":"Morgan Franklin","startTime":897.523,"endTime":900.776,"body":"pricing PDF and all that"},{"speaker":"Morgan Franklin","startTime":900.835,"endTime":904.502,"body":"information. But sometimes you"},{"speaker":"Morgan Franklin","startTime":900.835,"endTime":904.502,"body":"have to reach out to people via"},{"speaker":"Morgan Franklin","startTime":904.561,"endTime":908.287,"body":"DM. And that's okay. But in my"},{"speaker":"Morgan Franklin","startTime":904.561,"endTime":908.287,"body":"opinion, try to get out of their"},{"speaker":"Morgan Franklin","startTime":908.346,"endTime":912.013,"body":"direct messages as quickly as"},{"speaker":"Morgan Franklin","startTime":908.346,"endTime":912.013,"body":"possible. If you're dealing with"},{"speaker":"Morgan Franklin","startTime":912.072,"endTime":915.62,"body":"a brand, I'd say, hey, is there"},{"speaker":"Morgan Franklin","startTime":912.072,"endTime":915.62,"body":"someone in your partnerships"},{"speaker":"Morgan Franklin","startTime":915.679,"endTime":919.169,"body":"team that I can talk to? Is"},{"speaker":"Morgan Franklin","startTime":915.679,"endTime":919.169,"body":"there someone in your marketing"},{"speaker":"Morgan Franklin","startTime":919.228,"endTime":922.954,"body":"team I can talk to, like I said,"},{"speaker":"Morgan Franklin","startTime":919.228,"endTime":922.954,"body":"sometimes you can't find these"},{"speaker":"Morgan Franklin","startTime":923.013,"endTime":926.265,"body":"email addresses just by"},{"speaker":"Morgan Franklin","startTime":923.013,"endTime":926.265,"body":"Googling, sometimes you can, It"},{"speaker":"Morgan Franklin","startTime":926.325,"endTime":929.991,"body":"just all depends on how often"},{"speaker":"Morgan Franklin","startTime":926.325,"endTime":929.991,"body":"they usually do partnerships. If"},{"speaker":"Morgan Franklin","startTime":930.05,"endTime":933.717,"body":"they're open to people pitching"},{"speaker":"Morgan Franklin","startTime":930.05,"endTime":933.717,"body":"them or not, you might have to"},{"speaker":"Morgan Franklin","startTime":933.776,"endTime":936.851,"body":"put in a little bit of extra"},{"speaker":"Morgan Franklin","startTime":933.776,"endTime":936.851,"body":"work for this. But just"},{"speaker":"Morgan Franklin","startTime":936.911,"endTime":940.4,"body":"remember, this is really all"},{"speaker":"Morgan Franklin","startTime":936.911,"endTime":940.4,"body":"just a numbers game. And it is"},{"speaker":"Morgan Franklin","startTime":940.459,"endTime":944.007,"body":"going to take some time and"},{"speaker":"Morgan Franklin","startTime":940.459,"endTime":944.007,"body":"patience on your end, very, very"},{"speaker":"Morgan Franklin","startTime":944.067,"endTime":947.615,"body":"few podcasters are ever just"},{"speaker":"Morgan Franklin","startTime":944.067,"endTime":947.615,"body":"offered sponsorships out of the"},{"speaker":"Morgan Franklin","startTime":947.674,"endTime":951.282,"body":"blue. Normally, people aren't"},{"speaker":"Morgan Franklin","startTime":947.674,"endTime":951.282,"body":"just knocking down your door to"},{"speaker":"Morgan Franklin","startTime":951.341,"endTime":954.83,"body":"give you advertising dollars."},{"speaker":"Morgan Franklin","startTime":951.341,"endTime":954.83,"body":"Make sure that you're keeping"},{"speaker":"Morgan Franklin","startTime":954.889,"endTime":958.556,"body":"track of who you're reaching out"},{"speaker":"Morgan Franklin","startTime":954.889,"endTime":958.556,"body":"to. I just make a quick Excel"},{"speaker":"Morgan Franklin","startTime":958.615,"endTime":961.986,"body":"spreadsheet or something in"},{"speaker":"Morgan Franklin","startTime":958.615,"endTime":961.986,"body":"Google Drive with the name of"},{"speaker":"Morgan Franklin","startTime":962.045,"endTime":965.771,"body":"the company who you reached out"},{"speaker":"Morgan Franklin","startTime":962.045,"endTime":965.771,"body":"to the day that you reached out"},{"speaker":"Morgan Franklin","startTime":965.83,"endTime":969.319,"body":"to them and the day that you"},{"speaker":"Morgan Franklin","startTime":965.83,"endTime":969.319,"body":"followed up. Also, you need to"},{"speaker":"Morgan Franklin","startTime":969.378,"endTime":972.69,"body":"be following up at least one"},{"speaker":"Morgan Franklin","startTime":969.378,"endTime":972.69,"body":"time. That way you can keep"},{"speaker":"Morgan Franklin","startTime":972.749,"endTime":976.475,"body":"things organized and make sure"},{"speaker":"Morgan Franklin","startTime":972.749,"endTime":976.475,"body":"that you're hitting that goal of"},{"speaker":"Morgan Franklin","startTime":976.534,"endTime":979.787,"body":"reaching out to 10 people per"},{"speaker":"Morgan Franklin","startTime":976.534,"endTime":979.787,"body":"week. Just remember, your"},{"speaker":"Morgan Franklin","startTime":979.846,"endTime":983.335,"body":"podcast is a business. And"},{"speaker":"Morgan Franklin","startTime":979.846,"endTime":983.335,"body":"businesses take time to grow and"},{"speaker":"Morgan Franklin","startTime":983.395,"endTime":986.647,"body":"make money. It takes most"},{"speaker":"Morgan Franklin","startTime":983.395,"endTime":986.647,"body":"businesses 18 to 24 months to"},{"speaker":"Morgan Franklin","startTime":986.706,"endTime":990.491,"body":"break even so give yourself some"},{"speaker":"Morgan Franklin","startTime":986.706,"endTime":990.491,"body":"grace. Keep trying. Keep going."},{"speaker":"Morgan Franklin","startTime":990.55,"endTime":994.04,"body":"And as always, I can't wait to"},{"speaker":"Morgan Franklin","startTime":990.55,"endTime":994.04,"body":"listen to your podcast. Hey,"},{"speaker":"Morgan Franklin","startTime":994.099,"endTime":997.884,"body":"thank you so much for joining me"},{"speaker":"Morgan Franklin","startTime":994.099,"endTime":997.884,"body":"on this episode. If you enjoyed"},{"speaker":"Morgan Franklin","startTime":997.943,"endTime":1001.373,"body":"the podcast and you'd like to"},{"speaker":"Morgan Franklin","startTime":997.943,"endTime":1001.373,"body":"hear more episodes like this"},{"speaker":"Morgan Franklin","startTime":1001.432,"endTime":1005.099,"body":"one, go ahead and subscribe to"},{"speaker":"Morgan Franklin","startTime":1001.432,"endTime":1005.099,"body":"the show new episodes air every"},{"speaker":"Morgan Franklin","startTime":1005.158,"endTime":1008.766,"body":"Monday morning and if you found"},{"speaker":"Morgan Franklin","startTime":1005.158,"endTime":1008.766,"body":"this episode valuable and you"},{"speaker":"Morgan Franklin","startTime":1008.825,"endTime":1012.255,"body":"want to help other business"},{"speaker":"Morgan Franklin","startTime":1008.825,"endTime":1012.255,"body":"owners and podcasters will you"},{"speaker":"Morgan Franklin","startTime":1012.314,"endTime":1015.922,"body":"leave me a five star review? It"},{"speaker":"Morgan Franklin","startTime":1012.314,"endTime":1015.922,"body":"helps the show rank higher in"},{"speaker":"Morgan Franklin","startTime":1015.981,"endTime":1019.293,"body":"the charts and brings more"},{"speaker":"Morgan Franklin","startTime":1015.981,"endTime":1019.293,"body":"entrepreneurs the information"},{"speaker":"Morgan Franklin","startTime":1019.352,"endTime":1022.25,"body":"they need to start making money"},{"speaker":"Morgan Franklin","startTime":1019.352,"endTime":1022.25,"body":"on their podcast."}]}