Talk Commerce

Good customer experience is a top priority for any business. It’s the key to driving customer loyalty, acquiring new customers, and, ultimately, improving bottom-line results. But what many businesses overlook is that the secret to excellent customer experience lies in front-end operations and back-office operations. By investing in back-office operations and ensuring they are running smoothly, businesses can ensure that customers have a seamless, enjoyable experience - and reap the rewards that come with it. With the right back-office operations strategy, businesses can create a more connected customer experience, drive customer loyalty, and increase sales. Let’s explore how back-office operations can be used to improve customer experience.
We interview Allie Kern with BrightPearl who helps us understand how an ERP solution like BrightPearl can improve your customer experience.

Show Notes

https://www.brightpearl.com/

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com