Conversion Tracking Playbook

Brad Redding and Dan Hansfield of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.

Show Notes

Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.

Show Notes:

(00:40) - Gap in data expertise
(03:15) - Business goal overview
(09:20) - Instagram vs TikTok new customer acquisition test
(20:00) - Retention funnel analysis 
(31:00) - OKR framework

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Links Referenced:

Elevar

Datasmith

What Matters (OKR)

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.