Make Marketing Suck Less for Expertise-Driven Solo Businesses

Confession. I'm a bit of a control freak. 

Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps!

And in reality - in a business - there are so many things that are out of our control, like whether:
  • A prospective client says yes
  • You  land a podcast interview or a TEDx talk,
  • People open our emails 
  • The algorithm shows people a social media post you spent an hour writing. 
Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts: 

>>What we say during sales conversation
>>The content of a pitch we send
>>The subject line for our emails

For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise. 

It's critical to become known by the right people so your work is valued and people want to hire you. 

So what do we control?  That’s what we’re talking about today. 

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Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)