Why PR Still Matters in the Attention Economy - with Shahni Ben-Haim

In this episode of Coffee with Curtis, Robert sits down with Shahni Ben-Haim, founder and CEO of SBH Media Relations, to explore why PR still matters in a world dominated by social media, AI and the attention economy. Shahni breaks down the difference between public relations, media relations and marketing, and explains why earned media still plays a critical role in building trust, credibility and authority for B2B companies. Together, they discuss how startups and growth-stage businesses can use PR to elevate their profile, support sales, strengthen founder brands and turn media coverage into a wider content engine. They also dive into the changing media landscape, the role of thought leadership, the rise of human-led brands, and how AI is reshaping the way companies are discovered, researched and trusted. If you work in B2B marketing, growth, communications or founder-led business building, this is a smart conversation on why PR is far from dead and why it may be more valuable than ever.

What is Coffee with Curtis?

You are listening to Coffee with Curtis, I am Robert Curtis, your host and CEO of Simlev Global. Welcome to the show. Coffee with Curtis is a podcast where you will be able to tune in to my conversations with people in business sharing their journey and experiences to give you insights to impact your own business. So grab a coffee and enjoy the show.